[Note: You might want to first read my review of Jonathan Zittrain’s book to give this essay some context.]
Jonathan Zittrain must have been smiling as he read Leander Kahney’s excellent Wired cover story this month, “How Apple Got Everything Right By Doing Everything Wrong.” In a sense, the article vindicates Zittrain’s thesis in The Future of the Internet–And How to Stop It.
Again, in his provocative book, Zittrain argues that, for a variety of reasons, the glorious days of the generative, open Internet and general-purpose PCs are supposedly giving way to closed networks and a world of what he contemptuously calls “sterile, tethered devices.” And Apple products such as the iPhone, the iPod, and iTunes serve as prime examples of the troubling world that await us. And Kahney’s article confirms that Apple is every bit as closed and insular as Zittrain suggests. Kahney nicely contrasts Apple with Google, a company that “embraces openness,” trusts “the wisdom of crowds,” and has its famous “Don’t be evil” philosophy:
It’s ironic, then, that one of the Valley’s most successful companies ignored all of these tenets. Google and Apple may have a friendly relationship — Google CEO Eric Schmidt sits on Apple’s board, after all — but by Google’s definition, Apple is irredeemably evil, behaving more like an old-fashioned industrial titan than a different-thinking business of the future. Apple operates with a level of secrecy that makes Thomas Pynchon look like Paris Hilton. It locks consumers into a proprietary ecosystem. And as for treating employees like gods? Yeah, Apple doesn’t do that either.
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One of the books I had planned to review next was True Enough: Learning to Live in a Post-Fact Society by Salon tech & media blogger Farhad Manjoo. Manjoo argues that new communications technologies are loosening our culture’s grip on what people once called “objective reality.” Truth, he argues, is becoming a relative thing in a world of information overload.
But I’m not sure I need to review Manjoo’s book at all now since my comments would mostly repeat everything Steven Johnson had to say in his exchange with Manjoo on Slate last week. Here’s one clip from Johnson’s sharp response:
Saying that the Web amplifies deception is, to me, a bit like saying that New York is more dangerous than Baltimore because it has more murders. Yes, in absolute numbers, there are more untruths on the Web than we had in the heyday of print or mass media, but there are also more truths out there. We’ve seen that big, decentralized systems like open-source software and Wikipedia aren’t perfect, but over time they do trend toward more accuracy and stability. I think that will increasingly be the case as more and more of our news migrates to the Web.
That’s why I think it’s important to note that many of your key examples are dependent on old-style, top-down media distribution. You talk about the American public’s continuing belief in a connection between 9/11 and Saddam Hussein; the Swift Boat Veteran ads that distorted the truth of Kerry’s record; Lou Dobbs ranting on CNN. These are all distortions that speak to the power of the old mass-media model or the even older political model of the executive branch.
Anyway, read their entire exchange. I certainly think Johnson gets the better of it.
Jonathan Zittrain, who is affiliated with Oxford University and Harvard’s Berkman Center, recently released a provocatively titled book: The Future of the Internet–And How to Stop It. It’s an interesting read and I recommend you pick it up despite what I’ll say about it in a moment. (Incidentally, if you ever have a chance to hear Jonathan speak, I highly recommend you do so. He is, bar none, the most entertaining tech policy geek in the world. Imagine Dennis Miller with a cyberlaw degree.)
Jonathan’s book contrasts two different paradigms that he argues could define the Net’s future: The “generative” Net versus what he refers to as a world of “tethered, sterile appliances.” By “generative” he means technologies or networks that invite or allow tinkering and all sorts of creative uses. Think general-purpose personal computers and the traditional “best efforts” Internet. “Tethered, sterile appliances” by contrast, are technologies or networks that discourage or disallow tinkering. Basically, “take it or leave it” proprietary devices like Apple’s iPhone or the TiVo, or online walled gardens like the old AOL and current cell phone networks.
Jonathan’s thesis is that, for a variety of reasons [viruses, Spam, identify theft, etc], we run the risk of seeing the glorious days of the generative, open Net give way to more tethered devices and closed networks. He states:
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I used to be better about posting short reviews of the books I was reading, but I’ve gotten lazy and stopped doing so. I’m going to try to get back in that habit. For now, I’ll just post a few links for some interesting books I’ve read recently, or just started digging into:
* The Future of Reputation: Gossip, Rumor, and Privacy on the Internet, by Daniel J. Solove. As a rabid free speech advocate, I found Solove’s book quite challenging because he points out the occasional downsides of uninhibited speech when it comes to reputation. I generally subscribe to the “your-privacy-is-over, get-over-it” camp, but Solove makes a powerful case regarding the dangers of that position when innocent people get caught up in an online war of words and have their reputations ruined for years, or perhaps even life. Jim Harper posted a review of Solove’s book last October and pointed out that these occasions are probably more rare than Solove suggests, but they still do exist. The question is: How much of a role should the law play in countering or correcting those “wrongs”? Solove has some interesting answers. [Note: You can read the book online here.]
* Access Denied: The Practice and Policy of Global Internet Filtering, edited by Ronald J. Deibert, John G. Palfrey, Rafal Rohozinski, and Jonathan Zittrain. This is essential reading for anyone studying the methods governments are using to stifle online expression. The contributors provide a regional and country-by-country overview of the global state of online speech controls and discuss the long-term ramifications of increasing government filtering of online networks. Even if you don’t read the whole thing, this is a must-have title for your bookshelf since there is no other resource out there like this. [Note: It also contains a very helpful chapter on the mechanics of Net filtering.]
* Convergence Culture: Where Old and New Media Collide Convergence Culture: Where Old and New Media Collide, by Henry Jenkins. I finished this one several months ago but thought I would plug it here anyway. Jenkins is one of my favorite writers, and in many ways he follows in the footsteps of Marshall McLuhan and Ithiel de Sola Pool, who wrote my favorite technology policy book of all time, Technologies of Freedom. I really like Henry’s definition of convergence: “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.” He goes on to argue that, “In the world of media convergence, every important story gets told, every brand gets sold, and every consumer gets courted across multiple media platforms.”
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I’ve started to force myself to use Twitter to see if I can discover why people find it so compelling. Well, yesterday, after UPS delivered Clay Shirky’s new book, “Here Comes Everybody: The Power of Organizing Without Organizations,” I decided to subscribe to Shirky’s tweets. Lo and behold, a few hours later I get this tweet from Shirky: “Getting ready for a talk tomorrow at New America Foundation in DC.” I had no idea he would be in town. Twitter is actually useful.
So, I attended the talk at the New America Foundation. It was based on his book, which looks at the how new online tools of conversation and collaboration (like Twitter) are affecting society. I took notes and thought I’d share them here. Be warned they’re more or less chicken scratch, but they should give you a flavor for his ideas. They’re after the jump.
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By Drew Clark
I got the news today from an insider: National Journal’s Technology Daily, which covered the tech and information policy on the inside for nearly nine years, is closing down in January.
I’m no longer a part of Technology Daily, having left in August 2006 to pursue another journalistic opportunity. But I was there from November 1998 until last year, serving as a senior writer for the publication and writing more than 2,400 stories for Tech Daily. When something that you’ve been a part of for eight of its nine-year-life dies, that affects you. It’s time for a moment of appreciation.
Blogs of condolences have already been posted by the 463, by Tech Liberation, and by Andy Carvin’s Waste of Bandwidth (which has the e-mail that went out to Tech Daily subscribers last night).
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If you’ve never experienced the World Wide Web, you need to read Daniel Solove’s The Future of Reputation: Gossip, Rumor, and Privacy on the Internet.
But if you have used the Web, you’ll wonder about passages like this, rudiments that routinely crop up in the book:
When . . . bloggers find a post interesting, they will link to it. A “link” is a hyperlink, text that whisks you at a click to another webpage. The Web is interlaced with links, a giant latticework of connections between websites, where Internet traffic fires like synapses in a gigantic brain.
But forgiving these curiosities, the reader joins Solove on a whirl through some interesting problems created by the new medium of the Internet. Chiefly, personal information is persistent and amenable to copying. This means that slights and slanders can be magnified. Fairly or unfairly, the Internet can break people’s reputations.
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In a previous essay, I critiqued Andrew Keen’s thesis that our culture was better off in the age of scarcity than it is in today’s world of media and cultural abundance. In this essay, I want to make a few comments about his latest anti-Web 2.0 rant regarding how, in addition to destroying art and culture, the age of abundance and “amateur” content creation is going to result in the death of advertising.
In an AdWeek guest editorial this week, Keen argues that:
Web 2.0 is, in truth, the very worst piece of news for the advertising industry since the birth of mass media. In the short term, the Web 2.0 hysteria marks the end of the golden age of advertising; in the long term, it might even mark the end of advertising itself.
[…]
[F]or the advertiser, media content is indeed losing its value, a value historically derived from its scarcity. This devaluation of media isn’t hard to quantify: It can be measured everywhere, in falling CPM and the failure of social networks to develop viable business models. No new technology—neither the false dawn of mobile, nor the holy grail of personalized, targeted advertising—is going to save the advertising business now. No, the truth is that advertising can only be saved if we can re-create media scarcity. That means less user-generated content and more professionally created information and entertainment, less technology and more creativity. The advertising community desperately needs more gatekeepers, more professional creative authorities, more so-called media “elites” who will curate, filter and organize content. That’s the way to re-establish the value of the message. It’s the one commercial antidote to Web 2.0’s radically destructive cultural democracy.
Oh my, where to begin…
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Andrew Keen is the web’s favorite whipping boy these days, and in some ways he has it coming. His latest book, The Cult of the Amateur: How Today’s Internet is Killing Our Culture, is an anti-all-things-Web 2.0 screed. Keen lambastes “Internet democracy” (specifically the Wiki model of collaborative creation) and decries the rising tide of user-generated everything. When you get right down to it, Keen’s view of the world is unapologetically techno-conservative and culturally elitist. He’s angry that there are fewer intermediaries minding the culture. As a result, he argues, “professional” media (by which he means to say “better” media) is giving way to “amateur” media (which he regards as synonymous with, well… crap).
Unsurprisingly, the blogosphere has fought back with a vengeance and called Keen every nasty name in the book. But the best and most level-headed critique of Keen’s work is still this old essay by the ever-insightful Clay Shirky. Clay’s response rightly concedes that Keen in correct in pointing out that some important things have been lost with the rise of the Internet. There certainly are fewer intermediaries filtering our culture for us, and that will sound like a great thing to many of us. But it’s important to realize that some of those mediating forces serve a valuable role. Editors, for example, play an important, but often overlooked, role in terms of improving the quality of great deal of media content of all varieties (journalism, books, movies, music, etc). The blogosphere is becoming an editor-free zone, and at times it really shows. There are times when some particularly insulting things are said or silly mistakes are made that probably would have been corrected had a good editor been responsible for overseeing the final product.
On the other hand, the unfiltered Web 2.0 experience is wonderfully refreshing. Sometimes it’s nice to see what the uninhibited exchange of ideas results in. Regardless, the bottom line is that the editing profession (broadly defined) is changing because of the Internet. That is undeniable. And other mediating forces or institutions are seeing their power or relative importance in the cultural creation process diminished as the Internet-spawned disintermediation continues unabated.
Will that create short term problems? Undeniably. But Keen thinks these developments are contributing to a sort of cultural catastrophe and that we are collectively much worse off because of this disintermediation and empowerment of the “amateur.” This goes much too far in my opinion.
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The Technology Liberation Front is the tech policy blog dedicated to keeping politicians' hands off the 'net and everything else related to technology.