The GAC officially objects to .amazon

by on July 16, 2013 · 613 comments

ICANN is meeting in Durban, South Africa this week, and this morning, its Governmental Advisory Committee, which goes by the delightfully onomatopoetic acronym GAC, announced its official objection to the .amazon top-level domain name, which was set to go to Amazon, the online purveyor of books and everything else. Domain Incite reports:

The objection came at the behest of Brazil and other Latin American countries that claim rights to Amazon as a geographic term, and follows failed attempts by Amazon to reach agreement.

Brazil was able to achieve consensus in the GAC because the United States, which refused to agree to the objection three months ago in Beijing, had decided to keep mum this time around.

The objection will be forwarded to the ICANN board in the GAC’s Durban communique later in the week, after which the board will have a presumption that the .amazon application should be rejected.

The board could overrule the GAC, but it seems unlikely.

This is a loss for anything resembling rule of law on the Internet. There are rules for applying for new generic TLDs, and the rules specifically say which geographic terms are protected. Basically, anything on this list, known as ISO 3166-1 is verboten. But “Amazon” is not on that list, nor is “Patagonia;” .patagonia was recently withdrawn. Amazon and Patagonia followed the rules and won their respective gTLDs fair and square.

The US’s decision to appease other countries by remaining silent is a mistake. The idea of diplomacy is to get countries to like you so that you can get what you want on policy, not to give up what is right on policy so that other countries will like you. I agree with Milton Mueller, whose bottom line is:

What is at stake here is far more important than the interests of Amazon, Inc. and Patagonia, Inc. What’s really at stake is whether the Internet is free of pointless constraints and petty political objections; whether governments can abuse the ICANN process to create rights and powers for themselves without any international legislative process subject to democratic and judicial checks and balances; whether the alternative governance model that ICANN was supposed to represent is real; whether domain name policy is made through an open, bottom-up consensus or top-down by states; whether the use of words or names on the Internet is subject to arbitrary objections from politicians globalizing their local prejudices.

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