Male Priorities, in Order: Sex, Net, TV

by on October 20, 2008 · 21 comments

There’s a new poll out this week from some group called Break Media that is getting some attention because it finds that 69% of online males say they can’t live without the Internet, versus just 31% for television. That’s more (unsurprising) proof of the substitution effect at work in the media marketplace today, with many people moving their media consumption online and abandoning old, appointment-based, couch-potato media. (Shhh… don’t tell the boneheads in Washington who are still busily regulating TV and radio as if “Leave it To Beaver” was still on the air. They might shift their attention to regulating the Net instead.)

Anyway, what I found more interesting about the poll was the finding that 74% of men would rather have sex than surf the Web. Perhaps more importantly, 79% of men “would rather meet a woman out on the town than online.” And they say traditional values are dead!

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