A recent New York Times article has some precious and prescient commentary about how to address concerns with the abundance of data being collected as we move further into the digital age, something I wrote a bit about yesterday.
Here’s Insight #1:
“The myth is that companies have to know all this information about you in order to do business with you,” said Drummond Reed, vice president for infrastructure at Parity Communications, an identity technology company in Needham, Mass. “But from a liability perspective, the less I know about my customers the better.”
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