Corporate Blogs: The New Editorial Page?

by on June 18, 2007 · 0 comments

Google’s public policy shop today officially joined the blogosphere, joining Cisco (February 4, 2005), Global Crossing (November 7, 2005), and Verizon Communications (October 2, 2006), each of which already have corporate policy blogs. The maiden post, by Andrew McLaughlin, Google’s director of public policy and government affairs, promises “public policy advocacy in a Googley way.” It’s one in which users will “be part of the effort” to help “refine and improve” the company’s policy positions. The blog already has 12 posts, done during the company’s internal test. The most recent – which I suspect provided the occasion to officially launch the blog – is a short summary of the official Google position on network neutrality.

McLaughlin stoked controversy among bloggers (including this one) when in February he publicly suggested that it would be OK for broadband providers to charge other companies for quality-of-service guarantees “as long as it is done in a non-discriminatory way.” The Internet search company went all-out to put out that fire, insisting that it hadn’t changing its position on the hot-button telecom subject.

URL: http://www.drewclark.com/2007/06/corporate-blogs-new-editorial-page.shtml http://www.publicintegrity.org/telecom/telecomwatch.aspx?eid=2971

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