New Euphemism Needed

I assume most of TLF’s readers are already reading Ed Felten, but just in case some of you weren’t, I thought today’s post on HBO’s Bob Zitter’s suggestion that we come up with a new euphemism for DRM was particularly good:

The irony here is that “rights management” is itself an industry-sponsored euphemism for what would more straightforwardly be
called “restrictions”. But somehow the public got the idea that DRM is restrictive, hence the need for a name change.

Zitter went on to discuss HBO’s strategy. HBO wants to sell shows in HighDef, but the problem is that many consumers are watching HD content using the analog outputs on their set-top boxes — often because their fancy new HD televisions don’t implement HBO’s favorite form of DRM. So what HBO wants is to disable the analog outputs on the set-top box, so consumers have no choice but to adopt HBO’s favored DRM.

Which makes the nature of the “enablement” clear. By enabling your set-top box to be incompatible with your TV, HBO will enable you to buy an expensive new TV. I understand why HBO might want this. But they ought to be honest and admit what they are doing.

I can think of several names for their strategy. “Consumer Enablement” is not one of them.

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