Wired’s Brian Chen writes today about the “damage” caused to Apple’s competitors and there own developers by products announced at yesterday’s WWDC keynote, making several claims that are bit dubious, the most suspect of which was this claim about Apple’s new cloud-focused trio:
Now, here’s why iCloud, iOS 5 and Lion pack such a deadly punch against so many companies: Together, they strengthen Apple’s lock-in strategy with vertical integration.
While I don’t doubt that Apple is indeed going to deal a very deadly punch to many competitors with their version of cloud computing for consumers, I think using the term “lock-in” is going to far. True lock-in would mean driving consumers down a one-way street where their data can’t be moved to another platform (think Facebook prior to late last year) or driving up switching costs through cancellation fees ala the telecom industry. Apple, on the other hand, is offering consumers a truly compelling user experience, not holding them hostage.