ReadWriteWeb notes that, after much speculation as to how Twitter would find a business model to support its burgeoning social network, the red-hot start-up is now, finally, showing ads. This anti-climax is almost like Freddie Mercury, the lead singer of the not-so-subtly-named QUEEN, finally revealing that he was gay in 1989: Everybody saw it coming but wondered what took so long!
The flamboyant Mercury waited until AIDS had nearly finished him to admit the obvious (and, sadly, died shortly thereafter). For Twitter, though, embracing advertising is not the end but the beginning. Twitter’s growing popularity has meant little to the company other than increased costs. But now advertising will let Twitter “monetize” its success, while empowering users to “vote” for Twitter without having to pay a cent for the service.
I suspect that Twitter has waited till now to start showing ads—and that venture capital investors were willing to fund Twitter during this stage—because it seemed to make sense to “build critical mass” first, before trying to monetize viewership. This has been, in principle, Facebook’s strategy, too, as I’ve discussed.
By following in the footsteps of so many other ad-supported titans of the Internet—from Yahoo! to Google and everyone in between—Twitter may finally have started to grow up. The next step in its evolution will be allowing advertisers to target ads to users based on their Tweets, which will increase the profitability of ads on the site. After that, Twitter will face pressure to offer advertisers more sophisticated forms of targeting, such as targeting ads to users based on their browsing “behavior” (other sites they’ve looked at). Just imagine the outcry!
“I believe that before we evolved language, our communication was more musical than it is now,” says cognitive archaeologist Steven Mithen at the University of Reading in England, author of “The Singing Neanderthals: The Origins of Music, Language, Mind and Body.” Unlike Darwin, Dr. Mithen is convinced that music was crucial to human survival. “Using music to express emotion or build a sense of group belonging would have been essential to the function of human society, especially before language evolved prior to modern humans.”
The discovery of the world’s oldest musical instrument—a 35,000-year-old flute made from a wing bone—highlights a prehistoric moment when the mind learned to soar on flights of melody and rhythm.
Researchers announced last week in Nature that they had unearthed the flute from the Ice Age rubbish of cave bear bones, reindeer horn and stone tools discarded in a cavern called Hohle Fels near Ulm, Germany. No one knows the melodies that were played in this primordial concert hall, which sheltered the humans who first settled Europe. The delicate wind instrument, though, offers evidence of how music pervaded daily life eons before iTunes, satellite radio and Muzak.
…the ability to create musical instruments reflects a profound mental awakening that gave these early humans a crucial edge over the more primitive Neanderthal people who lived in the same epoch. “The expansion of modern humans hinged in part on new ways of storing symbolic information that seemed to confer an advantage on these people in competition with Neanderthals,” Dr. Conard says.
To Dr. Patel, music-making was a conscious innovation, like the invention of writing or the control of fire. “It is something that we humans invented that then transformed human life,” he says. “It has a profound impact on how individual humans experience the world, by connecting us through space and time to other minds.”
If even something as central to our daily lives as music is, in fact the result of technological innovation over time and if technology can, as with music, change the way we think, communicate and build communities, I can’t help but wonder: What will our descendants think thousands of years from now as they look back on the rise of today’s web and social networking technologies? If nothing else, this sense of perspective should make us better appreciate how important the development of communications media really is to the future of the human species.
Impossible as it is to predict how that staggeringly complex process will unfold—e.g., will Google make us smarter or stupider?—I’ll just humbly suggest that, rather than try to tinker with the future course of the species by trying to fine-tune public policy today to produce the “right” outcome, we would do better to follow the same principle that has guided the medical profession for 24 centuries: First, Do No Harm. In other words, if we don’t know what the effects of regulatory intervention in new media will be in the long-term, we’d be better off to leave well enough alone.
Come join us for one of our semi-regular happy hours as we celebrate the Digital Revolution (while also denouncing the scourge of centralizing, totalitarian Digital Jacobinism).
All those interested in technology, the freedom of technology and technologies of freedom are welcome. We’ll be at the Science Club at 1136 19th St NW, Washington DC from 5:30-8 pm.
Lori Drew was convicted late last year on charges related to her role in a cruel hoax that led to the tragic suicide of thirteen-year old Megan Meier in Missouri in 2006. But today, at her sentencing, the judge threw out her convictions. Millions around the world were horrified by Megan’s fate, and many will probably be upset that Drew might go unpunished. But we need to separate three questions in this case:
Should the federal anti-hacking law under which she was convicted really be applied in such cases?
What, precisely, was Drew’s involvement?
The key question: What should be done about the general problems of cyberbullying and cyberharassment?
Misuse of the Anti-Hacking Statute
Judge Wu has yet to issue his written opinion but seems to have agreed with the various experts on Internet law who argued that, however tragic the Meier case was, the Computer Fraud & Abuse Act (CFAA) should not have been applied to Drew. Most notably, the Electronic Frontier Foundation filed an Amicus Brief in support of Drew’s motion to dismiss the charges against her—summarized by Groklaw and the Harvard Journal of Law & Technology. Orin Kerr, a leading Internet law professor, felt so strongly about the consequences of using the CFAA to criminalize violations of privately written terms of service that he joined Drew’s defense team. Kerr demonstrated the problems of essentially allowing private parties to create the grounds for criminal offenses (if violated by users) by suggesting obviously ridiculous new terms of service for the Volokh Conspiracy, the group blog he writes on.
Hard as it may be for those who want to “see justice done” in this case, the CFAA just isn’t the right law to apply—which raises the question of whether new laws are needed, discussed below.
Uncertainty About Drew’s Role
The judge may also have been influenced by uncertainty as to Drew’s actual role in the case. Initial coverage of the story suggested that Drew created the fake MySpace persona of a teen boy (“Josh Evans”), then used that profile to woo Meier, a classmate of Drew’s daughter, only to deliberately—and cruelly—break her heart. After Missouri prosecutors and the FBI declined to press charges against Drew, federal prosecutors in California decided to do so, but Drew consistently maintained that it was not her idea to create the account. Continue reading →
I commend the industry for setting a new standard in transparency, consumer control and data security. These Principles do much to empower Americans to make their own decisions about privacy, but I fear that many critics of so-called “targeted advertising” will never be satisfied, no matter how high industry raises the bar.
These critics have insisted that ordinary users can’t be trusted to make the “right decisions” about privacy and have insisted on imposing restrictive default “opt-in” rules for the online data collection that makes online advertising valuable to websites that rely on ad revenue. Such pre-emptive privacy regulation would stunt the growth of revenue for the “Free” online content and services we’ve all come to take for granted. During a time of economic recession, and as traditional media like newspapers struggle to make the transition from print to the Internet, it’s more important than ever that policymakers allow self-regulation to evolve. Only by doing so can we expect continued innovation and creativity online. We must all remember: There is no free lunch!
The comic geniuses at CollegeHumor.com have really hit the nail on the head with this musical romp through the (mostly ad-supported) web, a take-off on “Maria” from the musical West Side Story. Besides showcasing a number of great ad-supported services, the clip really hits the nail on the head by acknowledging that “There is No Free Lunch“: The quid pro quo of advertising supports the plethora of online content and services Internet users take for granted.
Pandora, I just found a website called Pandora…
Pandora! type it in and there’s music playing watch the ads and it’s almost like paying
don’t just allow users to access their Facebook networks from anywhere online. They also help realize Facebook’s longtime vision of giving users a unique, Web-wide online profile. By linking Web activity to Facebook accounts, they begin to replace the largely anonymous “no one knows you’re a dog” version of online identity with one in which every action is tied to who users really are.
To hear Facebook executives tell it, this will make online interactions more meaningful and more personal. Imagine, for example, if online comments were written by people using their real names rather than by anonymous trolls. “Up until now all the advancements in technology have said information and data are the most important thing,” says Dave Morin, Facebook’s senior platform manager. “The most important thing to us is that there is a person sitting behind that keyboard. We think the Internet is about people.”
The bolded prediction of what I would call “Online Identity Integration” is already happening. To take one tiny example, readers can now post comments on the TLF by logging into Disqus (our Comment Management System) through their Facebook (or Twitter) account, which will also allow them to automatically share those comments on Facebook (or Twitter). This is purely opt-in: Users are free to continue to post anonymous comments. But as more websites and platforms implement such Identity Integration functionality, a growing percentage of online speech will be tied to profiles offered by major social networks.
Some free speech advocates are sure to bemoan Identity Integration as directly undermining online anonymity. Continue reading →
Eric Goldman offers a terrific—and concise—summary of Section 230 and how courts have recently interpreted its grant of broad immunity to online intermediaries, most notably:
47 USC 230 tries to divide online content into first party content and third party content. In its simplest form, 230 says that online actors can’t be liable for third party content unless (1) ECPA, (2) federal criminal enforcement, or (3) IP claims.
The advocates of regulation pay lip service to the importance of advertising in funding online content and services but don’t seem to understand that this quid pro quo is a fragile one: Tipping the balance, even slightly, could have major consequences for continued online creativity and innovation.
Who is this handsome young man and why does he have “Mr. Yogato Stamped Me!!!” on his forehead? More importantly, why does he look so darn happy?
Flashback: Earlier this week, my partner Michael (pictured) and I visited Mr. Yogato, a frozen yogurt shop in Washington’s Dupont Circle neighborhood which describes itself as “the FUNNEST yogurt experience you’ll ever have.”
Apart from serving exceptionally tasty frozen yogurt and letting customers play a vintage Nintendo, Mr. Yogato is famous for the eight “Rules of Yogato,” which offer discounts if users achieve certain feats, including:
Answering devilishly difficult trivia (10% off—or extra if you fail)
Reciting the Stirling battlefield speech from Braveheart in a great Scottish accent (20% off)
But the best discount, which Michael does every time (unless I’m there to help identify, say, countries that end in ‘L’), is offered for wearing the Yogato stamp on your forehead. Being stamped is, of course, almost as much fun as singing along to “Mr. Roboto” if you’re lucky enough to hear that played while you’re in the shop (10% off). But the real fun is in engaging passersby on the street about the icy-sweet joys of Yogato. It’s also, of course, probably the most effective advertising Mr. Yogato could ever want.
So, the next time you hear Adam Thierer and I talk about the benefits of advertising, especially online, just remember that while there is no free lunch (nor free frozen yogurt), there isdiscounted frozen yogurt. It’s a simple, obvious quid pro quo: 10% off in exchange for spreading the Gospel of Yogato. Continue reading →
Like typical trash-talking youngsters, Facebook sources argue that their competition is old and out of touch. “Google is not representative of the future of technology in any way,” one Facebook veteran says. “Facebook is an advanced communications network enabling myriad communication forms. It almost doesn’t make sense to compare them.”
Apart from noting that Facebook directs users to Microsoft’s Bing as its default search engine for the Internet at large, the most interesting part of the article is Facebook’s “4-Step Plan for Online Domination”:
1. Build critical mass. In the eight months ending in April, Facebook has doubled in size to 200 million members, who contribute 4 billion pieces of info, 850 million photos, and 8 million videos every month. The result: a second Internet, one that includes users’ most personal data and resides entirely on Facebook’s servers.
2. Redefine search. Facebook thinks its members will turn to their friends—rather than Google’s algorithms—to navigate the Web. It already drives an eyebrow-raising amount of traffic to outside sites, and that will only increase once Facebook Search allows users to easily explore one another’s feeds.
3. Colonize the Web. Thanks to a pair of new initiatives—dubbed Facebook Connect and Open Stream—users don’t have to log in to Facebook to communicate with their friends. Now they can access their network from any of 10,000 partner sites or apps, contributing even more valuable data to Facebook’s servers every time they do it.
4. Sell targeted ads, everywhere. Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. The company will be able to draw on the immense volume of personal data it owns to create extremely targeted messages. The challenge: not freaking out its users in the process.
Facebook can’t keep losing money forever. Indeed, investors are willing to keep sinking money into Facebook during Phases 1-3 because they think it will pay off in Phase 4—when Facebook really threatens to be a fGoogle-killer. But rather the fact that investors are willing to subsidize the creation of a wonderful platform now used by 200 million people (one fifth of all Internet users worldwide), or that Facebook might finally provide a counter-weight to the fearsome Google, the People for the Ethical Treatment of Data (PETD) are appalled. One commenter on the Wired story put it best: Continue reading →
The Technology Liberation Front is the tech policy blog dedicated to keeping politicians' hands off the 'net and everything else related to technology. Learn more about TLF →
The Technology Liberation Front is the tech policy blog dedicated to keeping politicians' hands off the 'net and everything else related to technology.