A proposal by Congressman G.K. Butterfield of North Carolina could be a big step in the right direction of opening up rural spaces to full participation in the modern economy.
His proposal would expand the eligibility of who can receive Federal support for building infrastructure in unserved areas, making it easier for cable operators, satellite providers and others to complete with traditional telecommunications carriers.
The Butterfield vision is gaining bipartisan support and may possibly be included in a stimulus package. It certainly should be.
The proposal would simply eliminate the requirement that a competitor must receive designation as an Eligible Telecommunications Carrier (ETC) from a state public utility/service commission as a prerequisite for receiving Federal support.
This requirement harkens back to a bygone era when cable, wireless and satellite services were not substitutes for landline telephone service. At that time, small rural telephone providers worried that a competitor would “cherry pick” or “cream skim” their most lucrative (enterprise) customers—such as the local hospital—and strand the small rural telco in a potential death spiral serving only the barely profitable (or even unprofitable) consumer segment.
Now that cable, satellite and wireless services are a substitute for many consumers, the requirement for ETC designation does nothing to protect small rural telcos from competition. It is an anachronism. However, it does create an unnecessary hurdle for cable, wireless and satellite providers to qualify for Federal support to help close the digital divide—which is an urgent priority.
Originally intended to prevent the loss of telecommunications services in rural areas, the requirement now serves to prevent the necessary expansion of those services to keep up with the modern world economy.
As awful as this horrible pandemic is, at least we are driving less and spending more time with our families. Many have learned that a daily commute may not be necessary. Broadband seems to be boosting productivity and reducing air pollution at the same time. Hopefully broadband can also help facilitate a revival of rural America.