CBSNews.com on CBS

by on September 16, 2004

Has anyone else noticed that while CBS TV is taking a hard line on the document controversy–being strident and defiant–the stories on CBSNews.com seem much more even handed? Perhaps not all, but most of the on-line stories report on the controversy in an (almost) balanced way–perhaps not openly critical of Dan Rather, but at least giving both sides in a relatively objective manner. The stories read–as one of my colleagues put it, like an out-of-body experience–discussing CBS News in the third person, as if the common name were only coincidental.

I’m not sure what this means, if anything. It could be one more bit of evidence that even news outlets under the same ownership roof are not necessarily monolithic. Or, perhaps it means that Dan Rather is such a creature of “old media” that he hasn’t noticed what the “new media” folks down the hall are saying.

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