Interesting article in the New York Times today about how the radical media activist group Free Press is now working with an organization called The Harmony Institute toward the goal of “Adding Punch to Influence Public Opinion.” The way they want to “add punch” is through entertainment propaganda. The Times article notes that Harmony’s mission is “aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.” And now they want to use such “behavioral psychology” and “political messaging” (read: propaganda) techniques in pursuit of Net neutrality regulation.
More on that agenda in a second. First, I just have to note the irony of Harmony’s founder John S. Johnson citing “The Day After Tomorrow” as a model for the sort of thing he wants to accomplish. According to the Times interview with him, he says the movie’s “global warming message [and] rip-roaring story, appeared to alter attitudes among young and undereducated audiences who would never see a preachy documentary.” I love this because “The Day After Tomorrow” was such a shameless piece of globe warming doomsday propaganda that it must have even made the people at Greenpeace blush in embarrassment. After all, here is a movie that claims global warming will result in an instantaneous global freeze (how’s that work again?) and leave kids scurrying for the safety of New York City libraries until a quick thaw comes a couple of weeks later. (Seriously, have you seen that movie? That’s the plot!) So apparently we can expect some pretty sensational, fear-mongering info-tainment from Harmony and Free Press.
But here’s what’s better: Do you know who produced “The Day After Tomorrow”? Oh, that’s right… Rupert Murdoch’s News Corporation financed and distributed that movie!! The man that Free Press casts as the nefarious media overlord set to take over all media and program our brains gave us the greatest piece of radical environmental propaganda of modern times. Now, which does that prove: (A) Rupert Murdoch is hell-bent on programming our minds to embrace a sweeping global warming regulatory agenda, or (B) Rupert Murdoch is out to entertain people and make money? If you answered B, congratulations for being a sensible person. If you answered A, then click here now to start giving money to the Free Press!
OK, so let’s get back to Free Press and what they are up to with the Harmony Institute (which I originally thought was an online dating site). Free Press apparently hired Harmony to research public attitudes about Net neutrality and how to influence them. Harmony’s Johnson tells the Times they got interested in the Net neutrality because Free Press and the Pacific Foundation paid them handsomely to do so. And it appears Free Press got their money’s worth. Continue reading →

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