Eric Goldman, one of the few active cyberlibertarians in legal academe, has a thoughtful post about the search partnership announced today. Eric notes blogger Danny Sullivan’s observation about the decline in Yahoo’s assets and his comment that: Microsoft is getting a huge bargain courtesy of the US Department Of Justice. Without Google being able to compete for [...]
The NYT reports that Google has recently disclosed in an SEC filing that it had 1 million advertisers as of 2007. Some analysts suggest that Google’s growing scale will lead to higher ad prices: Ben Schachter, an analyst with UBS, said he expects the current number is likely to be between 1.3 million and 1.5 [...]
Google has begun including the “load time factor” into the quality score for ads on its AdWords program. This means that “Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum [...]