Right now you might not care much about Facebook’s ad revenue. But you might start caring if falling ad revenue forced Facebook to cut spending on things like server capacity and speed, content vetting, quality control, or development of new features and access for mobile devices. You’d also start caring if Facebook over-reacted to privacy critics by slowing-down its innovation. I’m talking about innovations like “instant personalization“, which helps selected websites customize your content based on your Facebook profile. And innovation like a social plugin for content websites, which makes it so easy for you to refer articles or news to your Facebook friends. Both of these innovations help create a personal, social Internet experience, and they do it though sharing of information.
As I’ve previously blogged, we’re just at the tip of the iceberg when it comes to socializing the web. Whether it’s over beers or on the Internet, users want to be social — even if we’re not the most interesting guy in the world. So keep innovating, Facebook.