CEO: Microsoft-Yahoo Will Bring Competition to Media Business

by Drew Clark on June 3, 2008 · Comments

WASHINGTON, June 3 – Microsoft CEO Steve Ballmer said Tuesday that his company’s attempt to acquire Yahoo was an effort to bring greater competition to the media business and the advertising industry.

“We are trying to give good competition to the market leader in that category,” Ballmer said about Google, his voice rising to a pitch as he addressed a question about changes in the market for online advertising.

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