Randy Barnett mocks George Lucas for his walled garden approach to mash-ups:
According the Wall Street Journal this morning, the fan-created videos will run along with commercials “with Lucasfilm and Eyespot splitting the proceeds.” Asked about why Lucasfilm will allow this use of their images, a spokesman said, “If someone wants to commercialize it, that’s where we’ve drawn the line.” So it’s OK for Lucasfilm to commercialize the creative efforts of Star Wars ™fans, but not the other way around.
But the laugh is really going to be on Lucasfilm because, as we all know, people won’t invest scarce time producing creative works that others want to watch without the financial incentives provided by intellectual “property” rights granted for “limited times” (i.e. in perpetuity). So it is safe to predict that no one will contribute any mashups to the new Starwars.com website. Boy, will that be embarrassing for them!