bias – Technology Liberation Front https://techliberation.com Keeping politicians' hands off the Net & everything else related to technology Fri, 10 Feb 2023 13:33:58 +0000 en-US hourly 1 6772528 7 AI Policy Issues to Watch in 2023 and Beyond https://techliberation.com/2023/02/10/7-ai-policy-issues-to-watch-in-2023-and-beyond/ https://techliberation.com/2023/02/10/7-ai-policy-issues-to-watch-in-2023-and-beyond/#respond Fri, 10 Feb 2023 13:33:58 +0000 https://techliberation.com/?p=77088

In my latest R Street Institute blog post, “Mapping the AI Policy Landscape Circa 2023: Seven Major Fault Lines,” I discuss the big issues confronting artificial intelligence and machine learning in the coming year and beyond. I note that the AI regulatory proposals are multiplying fast and coming in two general varieties: broad-based and targeted. Broad-based algorithmic regulation would address the use of these technologies in a holistic fashion across many sectors and concerns. By contrast, targeted algorithmic regulation looks to address specific AI applications or concerns. In the short-term, it is more likely that targeted or “sectoral” regulatory proposals have a chance of being implemented.

I go on to identify seven major issues of concern that will drive these policy proposals. They include:

1) Privacy and Data Collection

2) Bias and Discrimination

3) Free Speech and Disinformation

4) Kids’ Safety

5) Physical Safety and Cybersecurity

6) Industrial Policy and Workforce Issues

7) National Security and Law Enforcement Issues

Of course, each of these issues includes many sub-issues and nuanced concerns. But I also noted that “this list only scratches the surface in terms of the universe of AI policy issues.” Algorithmic policy considerations are now being discussed in many other fields, including educationinsurancefinancial servicesenergy marketsintellectual propertyretail and trade, and more. I’ll be rolling out a new series of essays examining all these issues throughout the year.

But, as I note in concluding my new essay, the danger of over-reach exists with early regulatory efforts:

AI risks deserve serious attention, but an equally serious risk exists that an avalanche of fear-driven regulatory proposals will suffocate different life-enriching algorithmic innovations. There is a compelling interest in ensuring that AI innovations are developed and made widely available to society. Policymakers should not assume that important algorithmic innovations will just magically come about; our nation must get its innovation culture right if we hope to create a better, more prosperous future.

America needs a flexible governance approach for algorithmic systems that avoids heavy-handed, top-down controls as a first-order solution. “There is no use worrying about the future if we cannot even invent it first,” I conclude.

Additional Reading

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6 Ways Conservatives Betray Their First Principles with Online Child Safety Regulations https://techliberation.com/2022/09/20/6-ways-conservatives-betray-their-first-principles-with-online-child-safety-regulations/ https://techliberation.com/2022/09/20/6-ways-conservatives-betray-their-first-principles-with-online-child-safety-regulations/#comments Tue, 20 Sep 2022 19:42:00 +0000 https://techliberation.com/?p=77048

I’ve been floating around in conservative policy circles for 30 years and I have spent much of that time covering media policy and child safety issues. My time in conservative circles began in 1992 with a 9-year stint at the Heritage Foundation, where I launched the organization’s policy efforts on media regulation, the Internet, and digital technology. Meanwhile, my work on child safety has spanned 4 think tanks, multiple blue ribbon child safety commissions, countless essays, dozens of filings and testimonies, and even a multi-edition book.

During this three-decade run, I’ve tried my hardest to find balanced ways of addressing some of the legitimate concerns that many conservatives have about kids, media content, and online safety issues. Raising kids is the hardest job in the world. My daughter and son are now off at college, but the last twenty years of helping them figure out how to navigate the world and all the challenges it poses was filled with difficulties. This was especially true because my daughter and son faced completely different challenges when it came to media content and online interactions. Simply put, there is no one-size-fits-all playbook when it comes to raising kids or addressing concerns about healthy media interactions.

Something Must Be Done!

My personal approach, as I summarized in my book on these issues, was to first and foremost do everything in my power to (a) keep an open mind about new media content and platforms, and (b) ensure an open line of ongoing communication with my kids about the issues they might be facing. Shutting down conversation or calling for others to come in and save the day were the worst two options, in my opinion. As I summarized in my book, “At the end of the day, there is simply no substitute for talking to our children in an open, loving, and understanding fashion about the realities of-this world, including the more distasteful bits.” This was my Parental Prime Directive, if you will. I just always wanted to make sure that my kids felt like they could talk to me about their issues, no matter how varied, horrible, or heart-breaking those problems might be.

When talking with other parents through the years, I’ve heard about their own unique concerns and struggles. Every family faces different challenges because no two kids or situations are alike. Moreover, the challenges can feel overwhelming in our modern world of information abundance, which is flush with ubiquitous communications and media options. Sometimes these parental frustrations can fester and grow into a sort of rage until you finally hear folks utter that famous phrase: Something must be done! And that “something” is often some sort of government regulation “for the children.”

Again, I get it. When all your best efforts to help or protect your kids don’t seem to work according to plan, it’s only natural to call for help. But there are very serious problems associated with calling on government for that help. When legislators and regulators are asked to play the role of National Nanny, it comes with all the same baggage that accompanies many other efforts by the government to intervene in our lives or control what people or organizations can say or do.

Conservative Contradictions

These are particularly sensitive issues for many conservatives, both because conservatives tend to have more heightened concerns about media content and online safety issues, and also because the steps they often recommend to address these issues can quickly come into conflict with their own first principles.

Let me run through six ways that support for media content controls and child safety regulations can sometimes run afoul of conservative principles.

1) It’s a rejection of personal responsibility

Again, I understand all too well how hard parenting can be. But that does not mean we should abdicate our parental responsibilities to the State. Conservatives have spent decades fighting government when it comes to broken schools and the supposed brainwashing many kids get in them. The rallying cry of conservatives has long been: Let us have a greater say in how we raise and educate our children because the State is failing us or betraying our values.

Thus, when conservatives suggest that the State should be making decisions for us as it pertains to anything the government says is a “child safety” issue, there is some serious cognitive dissonance going on there. In his humorous Devil’s Dictionary, Ambrose Bierce jokingly defined responsibility as, “A detachable burden easily shifted to the shoulders of God, Fate, Fortune, Luck or one’s neighbor. In the days of astrology it was customary to unload it upon a star.” For parental responsibility to actually mean something, it has to be more than a “detachable burden” that we unload upon government.

2) It’s an embrace of the administrative state & arbitrary rule by unelected bureaucrats

Beyond the classroom, conservatives have long been concerned about the specter of massive administrative agencies and armies of unelected bureaucrats controlling our lives from the shadows. I’ve spent decades working with conservative organizations and scholars trying to get the administrative state under some control to scale back its enormous power, arbitrary edicts, and costly burdens. Over-criminalization has become such a problem that, according to the Heritage Foundation, “regulatory offenses… have proliferated to the point that, literally, nobody knows how many federal criminal regulations exist today.” We’re all criminals of some sort in the eyes of the modern regulatory state.

Yet, when conservatives advocate the expansion of the administrative state through new “online safety” regulations, they are just making the over-criminalization problem worse, including by treating our own children as guilty parties for simply trying to access the primary media platforms of their generation and interact with their friends there. For example, calls to ban all teens from social media until they’re 18 would result in the most massive “forbidden fruit” nightmare in American history, with every teen suddenly becoming a criminal actor and working together to tunnel around bans using the same sort of VPNs and evasion technologies people in China and other repressive nations use to get around over-bearing speech policies. [See: “Again, We Should Not Ban All Teens from Social Media”]

Needless to say, all this regulation and bureaucratic empowerment would have massive negative externalities for online freedom more generally as the era of “permissionless innovation” is replaced by a new age of permission-slip regulation.

3) It’s a rejection of the First Amendment & free speech rights

Conservatives have spent many decades pushing for greater First Amendment-based freedoms as it pertains to religious liberty and or organizational/corporate speech issues. Thus, when conservatives seek to undermine free speech principles and jurisprudence in the name of child safety, it could undo everything conservatives have been fighting to accomplish in those other contexts.

Conservatives are understandably upset with some social media platforms for being too over-zealous with certain types of speech takedowns or de-platformings. But two wrongs don’t make a right, and they should not be calling on Big Government to be imposing its own editorial judgments in place of private actors. [See: “The Great Deplatforming of 2021“ and “When It Comes to Fighting Social Media Bias, More Regulation Is Not the Answer.“]

4) It’s a rejection of property rights and freedom more generally

Related to the previous two points, conservatives have long upheld the sanctity of property rights in many different contexts. This includes the property rights that private establishments enjoy under the Constitution to generally decide how to structure their operations, who they will do business with, and how they will do so. Private organizations and religious institutions possess not only free speech rights in this regard, but property and contractual rights, too.

But when it comes to “child safety” mandates, some conservatives would toss all this out the window and undermine those rights, replacing them with burdensome regulatory mandates that tell private parties how to conduct their affairs. Again, there’s a lot of cognitive dissonance going on here and it could have serious blowback for conservatives when the property / contractual rights of other people or organizations are undermined on similar grounds.

5) It’s an embrace of frivolous lawsuits & the trial lawyers that bring them

The last time I checked, trial lawyers were not exactly the most conservative-friendly constituency. For many decades, conservatives have looked to advance tort reform, limit junk science and frivolous lawsuits, and make sure that the courts don’t engage in excessive judicial activism.

Unfortunately, many of the child safety regulations being proposed today would empower the regulatory state and trial lawyers at the same time. Many of the bills being floated open the door to open-ended litigation and potentially punishing liability for private platforms — and not just against deep-pocketed “Big Tech” companies. The fact is, once conservatives open the litigation floodgates based on amorphous accusations of potential online safety harms, they will be empowering the tort bar (one of the biggest supporters of the Democratic Party, no less) to launch a legal jihad against any and every media platform out there. Good luck putting that genie back in the bottle once you unleash it.

6) It’s an embrace of the same moral panic arguments your parents leveled against you

How quickly we forget the accusations our own parents and others leveled against us as children. Remember when video games were going to make us a lost generation of murderous youth? Or when rap and rock-and-roll music were going to send us straight to hell? Today, those kids are all grown up and trying to tell us that they are fine but it’s this latest generation that is doomed. It’s just an endless generational cycle of moral panics. [See: “Why Do We Always Sell the Next Generation Short?” and “Confessions of a ‘Vidiot’: 50 Years of Video Games & Moral Panics”] Today’s conservatives need to remember that they, too, were once kids and somehow muddled through to adulthood.

The “3-E” Approach Is the Better Answer

At this point, some of the people who’ve read this far are screaming at the screen: “So, are you saying we should just do nothing!?”

Absolutely not. But it is important that we consider less onerous and more practical ways to address these challenging issues without falling prey to Big Government gimmicks that would undermine other important principles. We should start by acknowledging that there are no easy fixes or silver-bullet solutions. The plain truth of the matter is that the best solutions here can seem messy and unsatisfying to many because they require enormous ongoing efforts to mentor and assist our kids at a far deeper level than some folks are comfortable with.

For example, it is just insanely uncomfortable to have to speak with your kids about online bullying or harassment, pornography, violence in movies and games, hate speech, and so on. And I haven’t even mentioned the hardest things to talk to kids about: The daily news of the real world: wars, violence, tragic accidents, famines, etc. Honestly, the hardest conversations I’ve had to have with my kids were those about school shootings. By comparison, many other discussions about online content and interactions were much easier. To the extent that we’re attempting to measure and address negative media affects, I firmly believe that there a few things in this world more horrifying to kids — or harder to talk with them about — than the first 10 minutes of what’s on cable news each hour of the day.

Regardless, whether we’re talking about the potential “harms” or mass media or online content, we cannot pretend there exists a simple solution to any of it. Here’s the better approach.

I recently authored a study for the American Enterprise Institute on, “Governing Emerging Technology in an Age of Policy Fragmentation and Disequilibrium.” It was my attempt to sketch out a flexible, pragmatic, bottom-up set of governance principles for modern technology platforms and issues. In that report, I noted how “[t]he First Amendment constitutes a particularly high barrier to the use of hard law in the United States,” and that court challenges were likely to continue to block many of the regulatory efforts being floated today, just as been the case countless times before in recent decades. Thus, we need to have backup approaches to online safety beyond one-size-fits-all regulatory Hail Mary passes.

I have described that backup plan as the “3-E” approach or “layered approach” to online safety:

  • Empowerment of parents: Parental controls cannot solve all the world’s problems. It’s better to view them as helpful speed bumps or emergency alerts for when things are going badly for your child. In the old days, we placed a lot of faith in filtering, and that still has a role along with other tools that help place some reasonable limits not only on content but also overall consumption. But the best types of parental empowerment are those that force conversations between parents and kids by allowing reasonable monitoring to happen that is scaled by age (as in more limits for younger kids until they are gradually relaxed over time). And other carrot-and-stick tools and approaches are incredibly useful in helping parents place smart limits on youth activity and overall consumption.
  • Education of youth: Education is the strategy with the most lasting impact for online safety. Education and digital literacy provide skills and wisdom that can last a lifetime. Specifically, education can help teach both kids (and adults!) how to behave in — or respond to — a wide variety of situations. Building resiliency and encouraging healthy interactions is the goal.
  • Enforcement of existing laws: There are many sensible and straightforward laws already in place that address more concrete types of harm and harassment. And we have lots of laws pertaining to fraud and unfair and deceptive practices. Sometimes these rules can be challenging (and time-consuming) to enforce, but they constitute an existing backstop that can handle most worst-case scenarios when other less-restrictive steps fall short. And we should certainly tap these existing remedies before advancing unworkable new regulatory regimes.

I noted in my AEI study that, between 2000 and 2010, six major online-safety task forces or blue-ribbon commissions were formed to study online-safety issues and consider what should be done to address them. Each of them recommended some variant of the “3-E” approach as they encouraged a variety of best practices, educational approaches, and technological-empowerment solutions to address various safety concerns. Self-regulatory codes, private content-rating systems, and a wide variety of different parental-control technologies all proliferated during this period. Many multi-stakeholder initiatives and other organizations were also formed to address governance issues collaboratively. There are countless groups doing important work on this front today, including my old friends at the Family Online Safety Institute (FOSI) among many others.

These organizations push for a layered approach to online safety and work closely with educators, child development experts, and other academics and activists to find workable solutions to new online safety challenges as they arise. Their work is never done, and at times it can feel overwhelming. But, again, it’s the nature of the task at hand. We all must work together to continuously devise new and better approaches to addressing these challenges, because they will be endless. But let’s please not expect that we can unload these responsibilities on government and expect regulators to somehow handle it for us.

Do the Ends Justify the Means When it Comes to Media & Content Control?

I could be wasting my breath here because I’ve been attempting to appeal to conservative principles that may be rapidly disappearing from the modern conservative movement. Donald Trump radically disrupted everything in American politics, but especially the Republican Party. Many so-called national conservatives now live by Trump’s central operating principle: The ends justify the means. The ends are “owning the libs” in any way possible. And “the libs” include not only anyone on the Left of the political spectrum, but even those individuals and institutions that Trumpian conservatives believe are “the enemy” and controlled by “liberal interests.” By their definition, this now includes virtually all large media and technology companies and platforms. Thus, when we turn to the means, it’s increasingly the case that just about anything goes — including many traditional conservative principles.

To see how far we’ve come, recall what President Ronald Reagan said 35 years ago when vetoing an effort to reinstate the Fairness Doctrine. “History has shown that the dangers of an overly timid or biased press cannot be averted through bureaucratic regulation, but only through the freedom and compe­tition that the First Amendment sought to guarantee,” he said. At the time, President Reagan was confronted with some of the same arguments we hear today about media being too biased or conservatives not getting a fair shake. But he called upon his fellow conservatives to reject the idea that Big Government was the solution to such problems.

Unfortunately, Mr. Trump and some of his most loyal followers and even some major conservative groups today have largely given up on this logic and instead embraced regulation. While Trumpian conservatives love to decry everyone they oppose as “communists,” ironically it is this same group that is embracing a sort of communications collectivism as it pertains to modern media control. In the Trumpian worldview, media and tech platforms are useful only to the extent they carry out the will of the party — or at least the man on top of it.

These national conservatives have made a horrible miscalculation. Feeling aggrieved by Big Tech “bias,” or just feeling overwhelmed by things they don’t like about online platforms, they’ve decided that two wrongs make a right. In reality, two political wrongs never make a right, but they almost always combine to make government a lot bigger and more powerful.

It’s an incredibly naïve gamble almost certainly destined to fail, but they should ask themselves what it means if it works. This endless ratcheting effect will result in comprehensive state control of most channels of communications and information dissemination. Is this a game that you really think you can play better than the Lefties?

I’ll close by returning to one of Reagan’s favorite jokes. He always used to say that, “The nine most terrifying words in the English language are: I’m from the government and I’m here to help.” I would suggest that an even scarier version of that line would be, “We’re from the government and we’re here to help you parent your kids.”

Don’t let it be you uttering that line.

______________

Additional Reading

· Adam Thierer, “Again, We Should Not Ban All Teens from Social Media

· Adam Thierer, “Why Do We Always Sell the Next Generation Short?”

· Adam Thierer, “The Classical Liberal Approach to Digital Media Free Speech Issues

· Adam Thierer, “Confessions of a ‘Vidiot’: 50 Years of Video Games & Moral Panics

· Adam Thierer, “Left and right take aim at Big Tech — and the First Amendment

· Adam Thierer, “When It Comes to Fighting Social Media Bias, More Regulation Is Not the Answer

· Adam Thierer, “Ongoing Series: Moral Panics / Techno-Panics

· Adam Thierer, “No Goldilocks Formula for Content Moderation in Social Media or the Metaverse, But Algorithms Still Help

· Adam Thierer, “FCC’s O’Rielly on First Amendment & Fairness Doctrine Dangers

· Adam Thierer, “Conservatives & Common Carriage: Contradictions & Challenges

· Adam Thierer, “The Great Deplatforming of 2021

· Adam Thierer, “A Good Time to Re-Read Reagan’s Fairness Doctrine Veto

· Adam Thierer, “Sen. Hawley’s Radical, Paternalistic Plan to Remake the Internet

· Adam Thierer, “How Conservatives Came to Favor the Fairness Doctrine & Net Neutrality

· Adam Thierer, “Sen. Hawley’s Moral Panic Over Social Media

· Adam Thierer, “The White House Social Media Summit and the Return of ‘Regulation by Raised Eyebrow’

· Adam Thierer, “The Surprising Ideological Origins of Trump’s Communications Collectivism

· Adam Thierer, Parental Controls & Online Child Protection: A Survey of Tools and Methods (2009).

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Event Video on Algorithmic Auditing and AI Impact Assessments https://techliberation.com/2022/07/13/event-video-on-algorithmic-auditing-and-ai-impact-assessments/ https://techliberation.com/2022/07/13/event-video-on-algorithmic-auditing-and-ai-impact-assessments/#comments Wed, 13 Jul 2022 18:10:03 +0000 https://techliberation.com/?p=77008

Upsides:

  • Audits and impact assessments can help ensure organizations live up their promises as it pertains to “baking in” ethical best practices (on issues like safety, security, privacy, and non-discrimination).
  • Audits and impact assessments are already utilized in other fields to address safety practices, financial accountability, labor practices and human rights issues, supply chain practices, and various environmental concerns.
  • Internal auditing / Institute of Internal Auditors (IIA) efforts could expand to include AI risks
  • Eventually, more and more organizations will expand their internal auditing efforts to incorporate AI risks because it makes good business sense to stay on top of these issues and avoid liability, negative publicity, or other customer backlash.
  • the International Association of Privacy Professionals (IAPP) trains and certifies privacy professionals through formal credentialing programs, supplemented by regular meetings, annual awards, and a variety of outreach and educational initiatives.
  • We should use similar model for AI and start by supplementing Chief Privacy Officers with Chief Ethical Officers.
  • This is how we formalize the ethical frameworks and best practices that have been formulated by various professional associations such as IEEE, ISO, ACM and others.
  • OECD — Framework for the Classification of AI Systems with the twin goals of helping “to develop a common framework for reporting about AI incidents that facilitates global consistency and interoperability in incident reporting,” and advancing “related work on mitigation, compliance and enforcement along the AI system lifecycle, including as it pertains to corporate governance.”
  • NIST — AI Risk Management Framework “to better manage risks to individuals, organizations, and society associated with artificial intelligence.”
  • These frameworks being developed through a consensus-driven, open, transparent, and collaborative process. Not through top-down regulation.
  • Many AI developers and business groups have endorsed the use of such audits and assessments. BSA|The Software Alliance has said that, “By establishing a process for personnel to document key design choices and their underlying rationale, impact assessments enable organizations that develop or deploy high-risk AI to identify and mitigate risks that can emerge throughout a system’s lifecycle.”
  • Developers can still be held accountable for violations of certain ethical norms and bast practices both through private and potentially even through formal sanctions by consumer protection agencies (Federal Trade Commission / comparable state offices / by state AGs).
  • EqualAI / WEF — “Badge Program for Responsible AI Governance”
  • field of algorithmic consulting continues to expand (ex: O’Neil Risk Consulting)

Downsides:

  • constitutes a harm or impact in any given context will often be a contentious matter.
  • Auditing algorithms is nothing like auditing an accounting ledger, where the numbers either add up or they don’t.
  • With algorithms there are no binary metrics that can quantify the correct amount of privacy, safety, or security in any given system.
  • E.U. AI act will be a disaster for AI innovation and investment
  • Proposed U.S. Algorithmic Accountability Act of 2022 would require that developers perform impact assessments and file them with the Federal Trade Commission. A new Bureau of Technology would be created inside the agency to oversee the process.
  • If enforced through a rigid regulatory regime and another federal bureaucracy, compliance with algorithmic auditing mandates would likely become a convoluted, time-consuming bureaucratic process. That would likely slow the pace of AI development significantly.
  • Academic literature on AI auditing / impact assessment ignores potential costs; Mandatory auditing and assessments are treated as a sort of frictionless nirvana when we already know that such a process would entire significant costs.
  • Some AI scholars suggest that NEPA should be model for AI impact assessments / audits.
  • NEPA assessments were initially quite short (sometimes less than 10 pages), but today the average length of these statements is more than 600 pages and include appendices that average over 1,000 pages on top of that.
  • NEPA assessments take an average of 4.5 years to complete and that, between 2010 and 2017, there were four assessments that took at least 17 years to complete.
  • Many important public projects never get done or take far too long to complete at considerably higher expenditure than originally predicted.
  • would create a number of veto points that opponents of AI could use to stop much progress in the field. This is the “vetocracy” problem.
  • We cannot wait years or even months for bureaucracies to eventually getting around to formally signing off on audits or assessments, many of which would be obsolete before they were even done.
  • “global innovation arbitrage” problem would kick in: Innovators and investors increasingly relocate to the jurisdictions where they are treated most hospitably.
  • Both parties already accuse digital technology companies of manipulating their algorithms to censor their views.
  • Whichever party is in power at any given time could use the process to politicize terms like “safety,” “security,” and “non-discrimination” to nudge or even force private AI developers to alter their algorithms to satisfy the desires of partisan politicians or bureaucrats.
  • FCC abused its ambiguous authority to regulate “in the public interest” and indirectly censor broadcasters through intimidation via jawboning tactics and other “agency threats.” or “regulation by raised eyebrow”
  • There are potentially profound First Amendment issues in play with the regulation of algorithms that have not been explored here but which could become a major part of AI regulatory efforts going forward.

Summary:

  • Auditing and impact assessments can be a part of a more decentralized, polycentric governance framework.
  • Even in the absence of any sort of hard law mandates, algorithmic auditing and impact reviews represent an important way to encourage responsible AI development.
  • But we should be careful about mandating such things due to the many unanticipated cost and consequences of converting this into a top-down, bureaucratic regulatory regime.
  • The process should evolve gradually and organically, as it has in many other fields and sectors.
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Samuel Florman & the Continuing Battle over Technological Progress https://techliberation.com/2022/04/06/samuel-florman-the-continuing-battle-over-technological-progress/ https://techliberation.com/2022/04/06/samuel-florman-the-continuing-battle-over-technological-progress/#comments Wed, 06 Apr 2022 18:37:45 +0000 https://techliberation.com/?p=76961

Almost every argument against technological innovation and progress that we hear today was identified and debunked by Samuel C. Florman a half century ago. Few others since him have mounted a more powerful case for the importance of innovation to human flourishing than Florman did throughout his lifetime.

Chances are you’ve never heard of him, however. As prolific as he was, Florman did not command as much attention as the endless parade of tech critics whose apocalyptic predictions grabbed all the headlines. An engineer by training, Florman became concerned about the growing criticism of his profession throughout the 1960s and 70s. He pushed back against that impulse in a series of books over the next two decades, including most notably: The Existential Pleasures of Engineering (1976), Blaming Technology: The Irrational Search for Scapegoats (1981), and The Civilized Engineer (1987). He was also a prolific essayist, penning hundreds of articles for a wide variety of journals, magazines, and newspapers beginning in 1959. He was also a regular columnist for MIT Technology Review for sixteen years.

Florman’s primary mission in his books and many of those essays was to defend the engineering profession against attacks emanating from various corners. More broadly, as he noted in a short autobiography on his personal website, Florman was interested in discussing, “the relationship of technology to the general culture.”

Florman could be considered a “rational optimist,” to borrow Matt Ridley’s notable term [1] for those of us who believe, as I have summarized elsewhere, that there is a symbiotic relationship between innovation, economic growth, pluralism, and human betterment.[2] Rational optimists are highly pragmatic and base their optimism on facts and historical analysis, not on dogmatism or blind faith in any particular viewpoint, ideology, or gut feeling. But they are unified in the belief that technological change is a crucial component of moving the needle on progress and prosperity.

Florman’s unique contribution to advancing rational optimism came in the way he itemized the various claims made by tech critics and then powerfully debunked each one of them. He was providing other rational optimists with a blueprint for how defend technological innovation against its many critics and criticisms. As he argued in The Civilized Engineer, we need to “broaden our conception of engineering to include all technological creativity.”[3] And then we need to defend it with vigor.

In 1982, the American Society of Mechanical Engineers appropriately awarded Florman the distinguished Ralph Coats Roe Medal for his “outstanding contribution toward a better public understanding and appreciation of the engineer’s worth to contemporary society.” Carl Sagan had won the award the previous year. Alas, Forman never attained the same degree of notoriety as Sagan. That is a shame because Florman was as much a philosopher and a historian as he was an engineer, and his robust thinking on technology and society deserves far greater attention. More generally, his plain-spoken style and straight-forward defense of technological progress continues to be a model for how to counter today’s techno-pessimists.

This essay highlights some of the most important themes and arguments found in Florman’s writing and explains its continuing relevance to the ongoing battles over technology and progress.

What Motivates The “Antitechnologists”?

Florman was interested in answering questions about what motivates both engineers as well as their critics. He dug deep into psychology and history to figure out what makes these people tick. Who are engineers, and why do they do what they do? That was his primary question, and we will turn to his answers momentarily. But he also wanted to know what drove the technology critics to oppose innovation so vociferously.

Florman’s most important contribution to the history of ideas lies in his 6-part explanation of “the main themes that run through the works of the antitechnologists.”[4] Florman used the term “antitechnologists” to describe the many different critics of engineering and innovation. He recognized that the term wasn’t perfect and that some people he labelled as such would object to it. Nevertheless, because they offer no umbrella label for their movement or way of thinking, Florman noted that opposition to, or general discomfort with, technology was what motivated these critics. Hence, the label “antitechnologists.”

Florman surveyed a wide swath of technological critics from many different disciplines—philosophy, sociology, law, and other fields. He condensed their main criticisms into six general points:

  • Technology is a “thing” or a force that has escaped from human control and is spoiling our lives.
  • Technology forces man to do work that is tedious and degrading.
  • Technology forces man to consume things that he does not really desire.
  • Technology creates an elite class of technocrats, and so disenfranchises the masses.
  • Technology cripples man by cutting him off from the natural world in which he evolved.
  • Technology provides man with technical diversions which destroy his existential sense of his own being.[5]

No one else before this had ever crafted such a taxonomy of complaints from tech critics, and no one has done it better since Florman did so in 1976. In fact, it is astonishing how well Florman’s list continues to identify what motivates modern technology critics. New technologies have come and gone, but these same concerns tend to be brought up again and again. Florman’s books addressed and debunked each of these concerns in powerful fashion.

The Relentless Pessimism & Elitism of the Antitechnologists

Florman identified the way a persistent pessimism unifies antitechnologists. “Our intellectual journals are full of gloomy tracts that depict a society debased by technology,” he noted.[6] What motivated such gloom and doom? “It is fear. They are terrified by the scene unfolding before their eyes.”[7] He elaborated:

“The antitechnologists are frightened; they counsel halt and retreat. They tell the people that Satan (technology) is leading them astray, but the people have heard that story before. They will not stand still for vague promises of a psychic contentment that is to follow in the wake of voluntary temperance.”[8]

The antitechnologist’s worldview isn’t just relentlessly pessimistic but also highly elitist and paternalistic, Florman argued. He referred to it as “Platonic snobbery.”[9] The economist and political scientist Thomas Sowell would later call that snobbish attitude, “the vision of the anointed.”[10] Like Sowell, Florman was angered at the way critics stared down their noses at average folk and disregarded their values and choices:

“The antitechnologists have every right to be gloomy, and have a bounden duty to express their doubts about the direction our lives are taking. But their persistent disregard of the average person’s sentiments is a crucial weakness in their argument—particularly when they then ask us to consider the ‘real’ satisfactions that they claim ordinary people experienced in other cultures of other times.”[11]

Florman noted that critics commonly complain about “too many people wanting too many things,” but he noted that, “[t]his is not caused by technology; it is a consequence of the type of creature that man is.”[12] One can moralize all they want about supposed over-consumption or “conspicuous consumption,” but in the end, most of us strive to better our lives in various ways—including by working to attain things that may be out of our reach or even superfluous in the eyes of others.

For many antitechnologists and other social critics, only the noble search for truth and wisdom will suffice. Basically, everybody should just get back to studying philosophy, sociology, and other soft sciences. Modern tech critics, Forman said, fashion themselves as the intellectual descendants of Greek philosophers who believed that, “[t]he ideal of the new Athenian citizen was to care for his body in the gymnasium, reason his way to Truth in the academy, gossip in the agora, and debate in the senate. Technology was not deemed worthy of a free man’s time.”[13]

“It is not surprising to find philosophers recommending the study of philosophy as a way of life,” Florman noted amusingly.[14] But that does not mean all of us want (or even need) to devote our lives to such things. Nonetheless, critics often sneer at the choices made by the rest of us—especially when they involve the fruits of science and technology. “The most effective weapon in the arsenal of the antitechnologists is self-righteousness,” he noted,[15] and, “[a]s seen by the antitechnologists, engineers and scientists are half-men whose analysis and manipulation of the world deprives them of the emotional experiences that are the essence of the good life.”[16]

Indeed, it is not uncommon (both in the past and today) to see tech critics self-anoint themselves “humanists” and then suggest that anyone who thinks differently from them (namely, those who are pro-innovation) are the equivalent of anti-humanistic. I wrote about this in my 2018 essay, “Is It ‘Techno-Chauvinist’ & ‘Anti-Humanist’ to Believe in the Transformative Potential of Technology?” I argued that, “[p]roperly understood, ‘technology’ and technological innovation are simply extensions of our humanity and represent efforts to continuously improve the human condition. In that sense, humanism and technology are compliments, not opposites.”

But the critics remain fundamentally hostile to that notion and they often suggest that there is something suspicious about those who believe, along with Florman, that there is a symbiotic relationship between innovation, economic growth, pluralism, and human betterment. We rational optimists, the critics suggest, are simply too focused on crass, materialistic measures of happiness and human flourishing.

Florman observed this when noting how much grief he and fellow engineers and scientists got when engaging with critics. “Anyone who has attempted to defend technology against the reproaches of an avowed humanist soon discovers that beneath all the layers of reasoning—political, environmental, aesthetic, or moral—lies a deep-seated disdain for ‘the scientific view.’”[17]

Everywhere you look in the world of Science & Technology Studies (STS) today, you find this attitude at work. In fact, the field is perhaps better labelled Anti-Science & Technology Studies, or at least Science & Technology Skeptical Studies. For most STSers, the burden of proof lies squarely on scientists, engineers, and innovators who must prove to some (often undefined) higher authorities that their ideas and inventions will bring worth to society (however the critics measure worth and value, which is often very unclear). Until then, just go slow, the critics say. Better yet, consult your local philosophy department for a proper course of action!

The critics will retort that they are just looking out for society’s best interests and trying to counter that selfish, materialist side of humanity. Florman countered by noting how, “most people are in search of the good life—not ‘the goods life’ as [Lewis] Mumford puts it, although some goods are entailed—and most human desires are for good things in moderate amounts.”[18] Trying to better our lives through the creation and acquisition of new and better goods and services is just a natural and quite healthy human instinct to help us attain some ever-changing definition of whatever each of us considers “the good life.” “Something other than technology is responsible for people wanting to live in a house on a grassy plot beyond walking distance to job, market, neighbor, and school,” Florman responded.[19] We all want to “get ahead” and improve our lot in life. That’s not because technology forces the urge upon us. Rather, that urge comes quite naturally as part of a desire to improve our lot in life.

The Power of Nostalgia

I have spent a fair amount of time in my own writing documenting the central role that nostalgia plays in motivating technological criticism.[20] Florman’s books repeatedly highlighted this reality. “The antitechnologists romanticize the work of earlier times in an attempt to make it seem more appealing than work in a technological age,” he noted. “But their idyllic descriptions of peasant life do not ring true.”[21]

The funny thing is, it is hard to pin down the critics regarding exactly when the “golden era” or “good ‘ol days” were. But if there is one thing that they all agree on, it’s that those days have long passed us by. In a 2019 essay on “Four Flavors of Doom: A Taxonomy of Contemporary Pessimism,” philosopher Maarten Boudry noted:

“In the good old days, everything was better. Where once the world was whole and beautiful, now everything has gone to ruin. Different nostalgic thinkers locate their favorite Golden Age in different historical periods. Some yearn for a past that they were lucky enough to experience in their youth, while others locate utopia at a point farther back in time…”

Not all nostalgia is bad. Clay Routledge has written eloquently about how “nostalgia serves important psychological functions,” and can sometimes possess a positive character that strengthens individuals and society. But the nostalgia found in the works of tech critics is usually a different thing altogether. It is rooted in misery about the present and dread of the future—all because technology has apparently stolen away or destroyed all that was supposedly great about the past. Florman noted how, “the current pessimism about technology is a renewed manifestation of pastoralism,” that is typically rooted in historical revisionism about bygone eras.[22] Many critics engage in what rhetoricians call “appeals to nature” and wax poetic about the joys of life for Pre-Technological Man, who apparently enjoyed an idyllic life free of the annoying intrusions created by modern contrivances.

Such “good ol days” romanticism is largely untethered from reality. “For most of recorded history humanity lived on the brink of starvation,” Wall Street Journal columnist Greg Ip noted in a column in early 2019. Even a cursory review of history offers voluminous, unambiguous proof that the old days were, in reality, eras of abject misery. Widespread poverty, mass hunger, poor hygiene, disease, short lifespans, and so on were the norm. What lifted humanity up and improved our lot as a species is that we learned how to apply knowledge to tasks in a better way through incessant trial-and-error experimentation. Recent books by Hans Rosling,[23] Steven Pinker,[24] and many others[25] have thoroughly documented these improvements to human well-being over time.

The critics are unmoved by such evidence, preferring to just jump around in time and cherry-pick moments when they feel life was better than it is now. “Fond as they are of tribal and peasant life, the antitechnologists become positively euphoric over the Middle Ages,” Florman quipped.[26] Why? Mostly because the Middle Ages lacked the technological advances of modern times, which the critics loathe. But facts are pesky things, and as Florman insisted, “it is fair to go on to ask whether or not life was ‘better’ in these earlier cultures than it is in our own.”[27] “We all are moved to reverie by talk of an arcadian golden age,” he noted. “But when we awaken from this reverie, we realize that the antitechnologists have diverted us with half-truths and distortions.”[28]

The critics’ reverence for the old days would be humorous if it wasn’t rooted in an arrogant and dangerous belief that society can be somehow reshaped to resemble whatever preferred past the critics desire. “Recognizing that we cannot return to earlier times, the antitechnologists nevertheless would have us attempt to recapture the satisfactions of these vanished cultures,” Florman noted. “In order to do this, what is required is nothing less than a change in the nature of man.”[29] That is, the critics will insist that, “something must be done” (namely be forced from above via some grand design) to remake humans and discourage their inner homo faber desire to be an incessant tool-builder. But this is madness, Florman argued in one of the best passages from his work:

“we are beginning to realize that for mankind there will never be a time to rest at the top of the mountain. There will be no new arcadian age. There will always be new burdens, new problems, new failures, new beginnings. And the glory of man is to respond to his harsh fate with zest and ever-renewed effort.”[30]

If the critics had their way, however, that zest would be dampened and those efforts restrained in the name of recapturing some mythical lost age. This sort of “rosy retrospection bias” is all the more shocking coming, as it does, from learned people who should know a lot more about the actual history of our species and the long struggle to escape utter despair and destitution. Alas, as the great Scottish philosopher David Hume observed in a 1777 essay, “The humour of blaming the present, and admiring the past, is strongly rooted in human nature, and has an influence even on persons endued with the profoundest judgment and most extensive learning.”[31]

Why Invent? Homo Faber is our Nature

While taking on the critics and debunking their misplaced nostalgia about the past, Florman mounted a defense of engineers and innovators by noting that the need to tinker and create is in our blood. He began by noting how “the nature of engineering has been misconceived”[32] because, in a sense, we are all engineers and innovators to some degree.

Florman’s thinking was very much in line with Benjamin Franklin, who once noted, “man is a tool-making animal.” “Both genetically and culturally the engineering instinct has been nurtured within us,” Florman argued, and this instinct “was as old as the human race.”[33] “To be human is to be technological. When we are being technological we are being human—we are expressing the age-old desire of the tribe to survive and prosper.”[34] In fact, he claimed, it was no exaggeration to say that humans, “are driven to technological creativity because of instincts hardly less basic than hunger and sex.”[35] Had our past situation been as rosy as the critics sometimes suggest, perhaps we would have never bothered to fashion tools to escape those eras! It was precisely because humans wanted to improve their lives and the lives of their loved ones that we started crafting more and better tools. Flint and firewood were never going to suffice.

But our engineering instincts do not end with basic needs. “Engineering responds to impulses that go beyond mere survival: a craving for variety and new possibilities, a feeling for proportion—for beauty—that we share with the artist,” Florman argued.[36] In essence, engineering and innovation respond to both basic human needs and higher ones at every stage of “Maslow’s pyramid,” which describes a five-level hierarchy of human needs. This same theme is developed in Arthur Diamond’s recent book, Openness to Creative Destruction: Sustaining Innovative Dynamism. As Diamond argues, one of the most unheralded features of technological innovation is that, “by providing goods that are especially useful in pursuing a life plan full of challenging, worthwhile creative projects,” it allows each of us the pursue different conceptions of what we consider a good life.[37] But we are only able to do so by first satisfying our basic physiological needs, which innovation also handles for us.

Florman was frustrated that critics failed to understand this point and equally concerned that engineers and innovators had been cast as uncaring gadget-worshipers who did not see beauty and truth in higher arts and other more worldly goals and human values. That’s hogwash, he argued:

“What an ironic turn of events! For if ever there was a group dedicated to—obsessed with—morality, conscience, and social responsibility, it has been the engineering profession. Practically every description of the practice of engineering has stressed the concept of service to humanity.[38] [. . .] Even in an age of global affluence, the main existential pleasure of the engineer will always be to contribute to the well-being of his fellow man.”[39]

Engineers and innovators do not always set out with some grandiose design to change the world, although some aspire to do so. Rather, the “existential pleasures of engineering” that Florman described in the title of his most notable book comes about by solving practical day-to-day problems:

“The engineer does not find existential pleasure by seeking it frontally. It comes to him gratuitously, seeping into him unawares. He does not arise in the morning and say, ‘Today I shall find happiness.’ Quite the contrary. He arises and says, ‘Today I will do the work that needs to be done, the work for which I have been trained, the work which I want to do because in doing it I feel challenged and alive.’ Then happiness arrives mysteriously as a byproduct of his effort.”[40]

And this pleasure of getting practical work done is something that engineers and innovators enjoy collectively by coming together and using specialized skills in new and unique combinations. “[T]echnological progress depends upon a variety of skills and knowledge that are far beyond the capacity of any one individual,” he insisted. “High civilization requires a high degree of specialization, and it was toward high civilization that the human journey appears always to have been directed.”[41] Adam Smith could not have said it any better.

“Muddling Through”: Why Trial-and-Error is the Key to Progress

My favorite insights from Florman’s work relate to the way humans have repeatedly faced up to adversity and found ways to “muddle through.” This was the focus of an old essay of mine— “Muddling Through: How We Learn to Cope with Technological Change”—which argued that humans are a remarkably resilient species and that we regularly find creative ways to deal with major changes through constant trial-and-error experimentation and the learning that results from it.[42]

Florman made this same point far more eloquently long ago:

“We have been attempting to muddle along, acknowledging that we are selfish and foolish, and proceeding by means of trial and error. We call ourselves pragmatists. Mistakes are made, of course. Also, tastes change, so that what seemed desirable to one generation appears disagreeable to the next. But our overriding concern has been to make sure that matters of taste do not become matters of dogma, for that is the way toward violent conflict and tyranny. Trial and error, however, is exactly what the antitechnologists cannot abide.[43]

It is the error part of trial-and-error that is so vital to societal learning. “Even the most cautious engineer recognizes that risk is inherent in what he or she does,” Florman noted. “Over the long haul the improbable becomes the inevitable, and accidents will happen. The unanticipated will occur.”[44] But “[s]ometimes the only way to gain knowledge is by experiencing failure,” he correctly observed[45] “To be willing to learn through failure—failure that cannot be hidden—requires tenacity and courage.”[46]

I’ve argued that this represents the central dividing line between innovation supporters and technology critics. The critics are so focused on risk-adverse, precautionary principle-based thinking that they simply cannot tolerate the idea that society can learn more through trial-and-error than through preemptive planning. They imagine it is possible to override that process and predetermine the proper course of action to create a safer, more stable society. In this mindset, failure is to be avoided at all costs through prescriptions and prohibitions. Innovation is to be treated as guilty until proven innocent in the hope of eliminating the error (or risk / failure) associated with trial-and-error experiments. To reiterate, this logic misses the fact that the entire point of trial-and-error is to learn from our mistakes and “fail better” next time, until we’ve solved the problem at hand entirely.[47]

Florman noted that, “sensible people have agreed that there is no free lunch; there are only difficult choices, options, and trade-offs.”[48] In other words, precautionary controls come at a cost. “All we can do is do the best we can, plan where we can, agree where we can, and compromise where we must,” he said.[49] But, again, the antitechnologists absolutely cannot accept this worldview. They are fundamentally hostile to it because they either believe that a precautionary approach will do a better job improving public welfare, or they believe that trial-and-error fails to safeguard any number of other values or institutions that they regard as sacrosanct. This shuts down the learning process from which wisdom is generated. As the old adage goes, “nothing ventured, nothing gained.” There can be no reward without some risk, and there can be no human advances without unless we are free to learn from the error portion of trial-and-error.

The Costs of Precautionary Regulation

Florman did not spend much time in his writing mulling over the finer points of public policy, but he did express skepticism about our collective ability to define and enforce “the public interest” in various contexts. A great many regulatory regimes—and their underlying statutes—rest on the notion of “protecting the public interest.” It is impossible to be against that notion, but it is often equally impossible to define what it even means.[50]

This leads to what Florman called, “the search for virtues that nobody can define”[51] “As engineers we are agreed that the public interest is very important; but it is folly to think that we can agree on what the public interest is. We cannot even agree on the scientific facts!”[52] This is especially true today in debates over what constitutes “responsible innovation” or “ethical innovation.”[53] What Florman noted about such conversations three decades ago is equally true today:

“Whenever engineering ethics is on the agenda, emotions come quickly to a boil. […] “It is oh so easy to mouth clichés, for example to pledge to protect the public interest, as the various codes of engineering ethics do. But such a pledge is only a beginning and hardly that. The real questions remain: What is the public interest, and how is it to be served?”[54]

That reality makes it extremely difficult to formulate consensus regarding public polices for emerging technologies. And it makes it particularly difficult to define and enforce a “precautionary principle” for emerging technologies that will somehow strike the Goldilocks balance of getting things just right. This was the focus of my 2016 book Permissionless Innovation, which argued that the precautionary principle should be the last resort when contemplating innovation policy. Experimentation with new technologies and business models should generally be permitted by default because, “living in constant fear of worst-case scenarios—and premising public policy on them—means that best-case scenarios will never come about,” I argued. The precautionary principle should only be tapped when the harms alleged to be associated with a new technology are highly probable, tangible, immediate, irreversible, catastrophic, or directly threatening to life and limb in some fashion.

For his part, Florman did not want to get his defense of engineering mixed up with politics and regulatory considerations. Engineers and technologists, he noted, come in many flavors and supported many different causes. Generally speaking, they tend to be quite pragmatic and shun strong ideological leanings and political pronouncements.

Of course, at some point, there is no avoiding this fight; one must comment on how to strike the right balance when politics enter the picture and threatens to stifle technological creativity. Florman’s perspectives on regulatory policy were somewhat jumbled, however. On one hand, he expressed concern about excessive and misguided regulations, but he also saw government playing an important role both in supporting various types of engineering projects and regulating certain technological developments:

“The regulatory impulse, running wild, wreaks havoc, first of all by stifling creative and productive forces that are vital to national survival. But it does harm also—and perhaps more ominously—by fomenting a counter-revolution among outraged industrialists, the intensity of which threatens to sweep away many of the very regulations we most need.”[55]

In his 1987 book, The Civilized Engineer, Florman even expressed surprise and regret about growing pushback against regulation during the Reagan years. He also expressed skepticism about “the deceptive allure” of benefit-cost analysis, which was on the rise at the time, saying that the “attempt to apply mathematical consistency to the regulatory process was deplorably simplistic.”[56] I have always been a big believer in the importance of benefit-cost analysis (BCA), so I was surprised to read of Florman’s skepticism of it. But he was writing in the early days of BCA and it was not entirely clear how well it work in practice. Four decades on, BCA has become far more rigorous, academically respected, and well-established throughout government. It has widespread and bipartisan support as a policy evaluation tool.

Florman adamantly opposed any sort of “technocracy”—or administration of government by technically-skilled elites. He thought it was silly that so many tech critics believe that such a thing already existed. “The myth of the technocratic elite is an expression of fear, like a fairy tale about ogres,” he argued. “It springs from an understandable apprehension, but since it has no basis in reality, it has no place in serious discourse.”[57] Nor did he believe that there was any real chance a technocracy would ever take hold. “No matter how complex technology becomes, and no matter how important it turns out to be in human affairs, we are not likely to see authority vested in a class of technocrats.”[58]

Florman hoped for wiser administration of law and regulations that affected engineering endeavors and innovation more generally. Like so many others, he did not necessarily want more law, just better law. One cannot fault that instinct, but Florman was not really interested in fleshing out the finer details of policy about how to accomplish that objective. He preferred instead to use history as a rough guide for policy. From the fall of the Roman Empire to the decline of Britain’s economic might in more recent times, Florman observed the ways in which societal and governmental attitudes toward innovation influenced the relative growth of science, technology, and national economies. In essence, he was explaining how “innovation culture” and “innovation arbitrage” had been realities for far longer than most people realize.[59]

“Where the entrepreneurial spirit cannot be rewarded, and where non-productive workers cannot be discharged, stagnation will set in,” Florman concluded.[60] This is very much in line with the thinking of economic historians like Joel Mokyr[61] and Deirdre McCloskey,[62] who have identified how attitudes toward creativity and entrepreneurialism affect the aggregate innovative capacity of nations, and thus their competitive advantage and relative prosperity in the world.

Debunking Determinism, Anxiety & Alienation Concerns

One of the ironies of modern technological criticism is the way many critics can’t seem to get their story straight when it comes to “technological determinism” versus social determinism. In the extreme view, technological determinism is the idea that technology drives history and almost has a will of its own. It is like an autonomous force that is practically unstoppable. By contrast, social determinism means that society (individuals, institutions, etc.) guide and control the development of technology.

In the field of Science and Technology Studies, technological determinism is a very hot matter. Academic and social critics are fond of painting innovation advocates as rigid tech determinists who are little better than uncaring anti-humanistic gadget-worshipers. The critics have employed a variety of other creative labels to describe tech determinism, including: “techno-fundamentalism,” “technological solutionism,” and even “techno-chauvinism.”

Engineers and other innovators often get hit with such labels and accused of being rigid technological determinists who just want to see tech plow over people and politics. But this was, and remains, a ridiculous argument. Sure, there will always be some wild-eyed futurists and extropian extremists who make preposterous claims about how “there is no stopping technology.” “Even now the salvation-through-technology doctrine has some adherents whose absurdities have helped to inspire the antitechnological movement, Florman said.”[63] But that hardly represents the majority of innovation supporters, who well understand that society and politics play a crucial role in shaping the future course of technological development.

As Florman noted, we can dismiss extreme deterministic perspectives for a rather simple reason: technologies fail all the time! “If promising technologies can suffer fatal blows from unexpected circumstances,” Florman correctly argued, then “[t]his means that we are still—however precariously—in control of our own destiny.”[64] He believed that, “technology is not an independent force, much less a thing, but merely one of the types of activities in which people engage.”[65] The rigid view of tech determinism can be dismissed, he said, because “it can be shown that technology is still very much under society’s control, that it is in fact an expression of our very human desires, fancies, and fears.”[66]

But what is amazing about this debate is that some of the most rigid technological determinists are the technology critics themselves! Recall how Florman began his 6-part taxonomy of common complaints from tech critics. “A primary characteristic of the antitechnologists,” Florman argued, “is the way in which they refer to ‘technology’ as a thing, or at least a force, as if it had an existence of its own” and which “has escaped from human control and is spoiling our lives.”[67]

He noted that many of the leading tech critics of the post-war era often spoke in remarkably deterministic ways. “The idea that a man of the masses has no thoughts of his own, but is something on the order of a programmed machine, owes part of its popularity with the antitechnologists to the influential writings of Herbert Marcuse,” he believed.[68] But then such thinking accelerated and gained greater favor with the popularity of critics like French philosopher Jacques Ellul, American historian Lewis Mumford, and American cultural critic Neil Postman.

Their books painted a dismal portrait of a future in which humans were subjugated to the evils of “technique” (Ellul), “technics” (Mumford), or “technopoly” (Postman).  The narrative of their works read like dystopian science fiction. Essentially, there was no escaping the iron grip that technology had on us. Postman claimed, for example, that technology was destined to destroy “the vital sources of our humanity” and lead to “a culture without a moral foundation” by undermining “certain mental processes and social relations that make human life worth living.”

Which gets us to commonly heard concerns about how technology leads to “anxiety” and “alienation.” “Having established the view of technology as an evil force, the antitechnologists then proceed to depict the average citizen as a helpless slave, driven by this force to perform work he detests,” Florman notes.[69] “Anxiety and alienation are the watchwords of the day, as if material comforts made life worse, rather than better.”[70]

These concerns about anxiety, alienation, and “dehumanization” are omnipresent in the work of modern tech critics, and they are also tied up with traditional worries about “conspicuous consumption.” It’s all part of the “false consciousness” narrative they also peddle, which basically views humans as too ignorant to look out for their own good. In this worldview, people are sheep being led to the slaughter by conniving capitalists and tech innovators, who are just trying to sell them things they don’t really need.

Florman pointed out how preposterous this line of thinking is when he noted how critics seem to always forget that, “a basic human impulse precedes and underlies each technological development”:[71]

“Very often this impulse, or desire, is directly responsible for the new invention. But even when this is not the case, even when the invention is not a response to any particular consumer demand, the impulse is alive and at the ready, sniffing about like a mouse in a maze, seeking its fulfillment. We may regret having some of these impulses. We certainly regret giving expression to some of them. But this hardly gives us the right to blame our misfortunes on a devil external to ourselves.”[72]

Consider the automobile, for example. Industrial era critics often focused on it and lambasted the way they thought industrialists pushed auto culture and technologies on the masses. Did we really need all those cars? All those colors? All those options? Did we really even need cars? The critics wanted us to believe that all these things were just imposed upon us. We were being force-fed options we really didn’t even need or want. “Choice” in this worldview is just a fiction; a front for the nefarious ends of our corporate overlords.

Florman demolished this reasoning throughout his books. “However much we deplore the growth of our automobile culture, clearly it has been created by people making choices, not by a runaway technology,” he argued.[73] Consumer demand and choice is not some fiction fabricated and forced upon us, as the antitechnologists suggest. We make decisions. “Those who would blame all of life’s problems on an amorphous technology, inevitably reject the concept of individual responsibility,” Florman retorted. “This is not humanism. It is a perversion of the humanistic impulse.”[74]

A modern tweak on the conspicuous consumption and false consciousness arguments is found in the work of leading tech critics like Evgeny Morozov, who pens attention-grabbing screeds decrying what he regards as “the folly of technological solutionism.” Morozov bluntly states that “our enemy is the romantic and revolutionary problem solver who resides within” of us, but most specifically within the engineers and technologists.[75]

But would the world really be better place it tinkerers didn’t try to scratch that itch?[76] In 2021, the Wall Street Journal profiled JoeBen Bevirt, an engineer and serial entrepreneur who has been working to bring flying cars from sci-fi to reality. Channeling Florman’s defense of the existential pleasures associated with engineering, Bevirt spoke passionately about the way innovators can help “move our species forward” through their constant tinkering to find solutions to hard problems. “That’s kind of the ethos of who we are,” he said. “We see problems, we’re engineers, we work to try to fix them.”[77]

When tech critics like Morozov decry “solutionism,” they are essentially saying that innovators like Bevirt need to just shut up and sit down. Don’t try to improve the world through tinkering; just settle for the status quo, the critics basically state. That’s the kiss of death for human progress, however, because it is only through incessant experimentation with the new and different approaches to hard problems that we can advance human well-being. “Solutionism” isn’t about just creating some shiny new toy; it’s about expanding the universe of potentially life-enriching and life-saving technologies available to humanity.

Conclusion

This review of Samuel Florman’s work may seem comprehensive, but it only scratches the surface of his wide-ranging writing. Florman was troubled that engineering lacked support or at least understanding. Perhaps that was because, he reasoned, that “[t]here is no single truth that embodies the practice of engineering, no patron saint, no motto or simple credo. There is no unique methodology that has been distilled from millenia of technological effort.”  Or, more simply, it may also be the case that the profession lacked articulate defenders. “The engineer may merely be waiting for his Shakespeare,” he suggested.[78]

Through his life’s work, however, Samuel Florman became that Shakespeare; the great bard of engineering and passionate defender of technological innovation and rational optimism more generally. In looking for a quote or two to close out my latest book, I ended with this one from Florman:

“By turning our backs on technological change, we would be expressing our satisfaction with current world levels of hunger, disease, and privation. Further, we must press ahead in the name of the human adventure. Without experimentation and change our existence would be a dull business.”[79]

Let us resolve to make sure that Florman’s greatest fear does not come to pass. Let us resolve to make sure that the great human adventure never ends. And let us resolve to counter the antitechnologists and their fundamentally anti-humanist worldview, which would most assuredly make our existence the “dull business” that Florman dreaded.

We can do better when we put our minds and hands to work innovating in an attempt to build a better future for humanity. Samuel Florman, the great prophet of progress, showed us the way forward.

 

Additional Reading from Adam Thierer:

 

Endnotes:

[1]    Matt Ridley, The Rational Optimist: How Prosperity Evolves (New York: Harper Collins, 2010).

[2]    Adam Thierer, “Defending Innovation Against Attacks from All Sides,” Discourse, November 9, 2021, https://www.discoursemagazine.com/ideas/2021/11/09/defending-innovation-against-attacks-from-all-sides.

[3]    Samuel C. Forman, The Civilized Engineer (New York: St. Martin’s Griffin, 1987), p. 26.

[4]    Samuel C. Florman, The Existential Pleasures of Engineering (New York, St. Martins Griffin, 2nd Edition, 1994), p. 53-4.

[5]    Existential Pleasures of Engineering, p. 53-4.

[6]    Samuel C. Florman, Blaming Technology: The Irrational Search for Scapegoats (New York: St. Martin’s Press, 1981), p. 186.

[7]    Existential Pleasures of Engineering, p. 76.

[8]    Existential Pleasures of Engineering, p. 77.

[9]    The Civilized Engineer, p. 38.

[10]   Thomas Sowell, The Vision of the Anointed: Self-Congratulation as a Basis for Social Policy (New York: Basic Books, 1995).

[11]   Existential Pleasures of Engineering, p. 72.

[12]   Existential Pleasures of Engineering, p. 76.

[13]   The Civilized Engineer, p. 35.

[14]   Existential Pleasures of Engineering, p. 102.

[15]   Blaming Technology, p. 162.

[16]   Existential Pleasures of Engineering, p. 55.

[17]   Blaming Technology, p. 70.

[18]   Existential Pleasures of Engineering, p. 77.

[19]   Existential Pleasures of Engineering, p. 60.

[20]   Adam Thierer, “Technopanics, Threat Inflation, and the Danger of an Information Technology Precautionary Principle,” Minnesota Journal of Law, Science & Technology 14, no. 1 (2013), p. 312–50, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2012494.

[21]   Existential Pleasures of Engineering, p. 62.

[22]   Blaming Technology, p. 9.

[23]   Hans Rosling, Factfulness: Ten Reasons We’re Wrong about the World—and Why Things Are Better Than You Think (New York: Flatiron Books, 2018).

[24]   Steven Pinker, Enlightenment Now: The Case for Reason, Science, Humanism, and Progress (New York: Viking, 2018).

[25]   Gregg Easterbrook, It’s Better than It Looks: Reasons for Optimism in an Age of Fear (New York: Public Affairs, 2018); Michael A. Cohen & Micah Zenko, Clear and Present Safety: The World Has Never Been Better and Why That Matters to Americans (New Haven, CT: Yale University Press, 2019).

[26]   Existential Pleasures of Engineering, p. 54.

[27]   Existential Pleasures of Engineering, p. 72.

[28]   Existential Pleasures of Engineering, p. 72.

[29]   Existential Pleasures of Engineering, p. 55.

[30]   Existential Pleasures of Engineering, p. 117.

[31]   David Hume, “Of the Populousness of Ancient Nations,” (1777), https://oll.libertyfund.org/titles/hume-essays-moral-political-literary-lf-ed.

[32]   The Civilized Engineer, p. 20.

[33]   Existential Pleasures of Engineering, p. 6.

[34]   The Civilized Engineer, p. 20.

[35]   Existential Pleasures of Engineering, p. 115.

[36]   The Civilized Engineer, p. 20.

[37]   Arthur Diamond, Openness to Creative Destruction: Sustaining Innovative Dynamism (Oxford: Oxford University Press, 2019).

[38]   Existential Pleasures of Engineering, p. 19.

[39]   Existential Pleasures of Engineering, p. 147.

[40]   Existential Pleasures of Engineering, p. 148.

[41]   The Civilized Engineer, p. 30.

[42]   Adam Thierer, “Muddling Through: How We Learn to Cope with Technological Change,” Medium, June 30, 2014, https://medium.com/tech-liberation/muddling-through-how-we-learn-to-cope-with-technological-change-6282d0d342a6.

[43]   Existential Pleasures of Engineering, p. 84.

[44]   The Civilized Engineer, p. 71.

[45]   The Civilized Engineer, p. 72.

[46]   The Civilized Engineer, p. 72.

[47]   Adam Thierer, “Failing Better: What We Learn by Confronting Risk and Uncertainty,” in Sherzod Abdukadirov (ed.), Nudge Theory in Action: Behavioral Design in Policy and Markets (Palgrave Macmillan, 2016): 65-94.

[48]   The Civilized Engineer, p. xi.

[49]   Existential Pleasures of Engineering, p. 85.

[50]   Adam Thierer, “Is the Public Served by the Public Interest Standard?” The Freeman, September 1, 1996,  https://fee.org/articles/is-the-public-served-by-the-public-interest-standard.

[51]   The Civilized Engineer, p. 84.

[52]   The Existential Pleasures of Engineering, p. 22.

[53]   Adam Thierer, “Are ‘Permissionless Innovation’ and ‘Responsible Innovation’ Compatible?” Technology Liberation Front, July 12, 2017, https://techliberation.com/2017/07/12/are-permissionless-innovation-and-responsible-innovation-compatible.

[54]   The Civilized Engineer, p. 79.

[55]   Blaming Technology, p. 106.

[56]   The Civilized Engineer, p. 158.

[57]   Blaming Technology, p. 41.

[58]   Blaming Technology, p. 40-1.

[59]   Adam Thierer, “Embracing a Culture of Permissionless Innovation,” Cato Online Forum, November 17, 2014, https://www.cato.org/publications/cato-online-forum/embracing-culture-permissionless-innovation; Christopher Koopman, “Creating an Environment for Permissionless Innovation,” Testimony before the US Congress Joint Economic Committee, May 22, 2018, https://www.mercatus.org/publications/creating-environment-permissionless-innovation.

[60]   The Civilized Engineer, p. 117.

[61]   Joel Mokyr, Lever of Riches: Technological Creativity and Economic Progress (New York: Oxford University Press, 1990).

[62]   Deirdre N. McCloskey, The Bourgeois Virtues: Ethics for an Age of Commerce (Chicago: The University of Chicago Press, 2006); Deirdre N. McCloskey, Bourgeois Dignity: Why Economics Can’t Explain the Modern World (Chicago: The University of Chicago Press. 2010).

[63]   Existential Pleasures of Engineering, p. 57.

[64]   Blaming Technology, p. 22.

[65]   The Existential Pleasures of Engineering, p. 58.

[66]   Blaming Technology, p. 10.

[67]   The Existential Pleasures of Engineering, p. 48, 53.

[68]   Existential Pleasures of Engineering, p. 70.

[69]   Existential Pleasures of Engineering, p. 49.

[70]   Existential Pleasures of Engineering, p. 16.

[71]   Existential Pleasures of Engineering, p. 61.

[72]   Existential Pleasures of Engineering, p. 61.

[73]   Existential Pleasures of Engineering, p. 60.

[74]   Blaming Technology, p. 104.

[75]   Evgeny Morozov, To Save Everything, Click Here: The Folly of Technological Solutionism (New York: Public Affairs, 2013).

[76]   Adam Thierer, “A Net Skeptic’s Conservative Manifesto,” Reason, April 27, 2013, https://reason.com/2013/04/27/a-net-skeptics-conservative-manifesto-2/.

[77]   Emily Bobrow, “JoeBen Bevirt Is Bringing Flying Taxis from Sci-Fi to Reality,” Wall Street Journal, July 9, 2021, https://www.wsj.com/articles/joeben-bevirt-is-bringing-flying-taxis-from-sci-fi-to-reality-11625848177.

[78]   Existential Pleasures of Engineering, p. 96.

[79]   Blaming Technology, p. 193.

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The Classical Liberal Approach to Digital Media Free Speech Issues https://techliberation.com/2021/12/08/the-classical-liberal-approach-to-digital-media-free-speech-issues/ https://techliberation.com/2021/12/08/the-classical-liberal-approach-to-digital-media-free-speech-issues/#comments Wed, 08 Dec 2021 20:41:45 +0000 https://techliberation.com/?p=76930

On December 13th, I will be participating in an Atlas Network panel on, “Big Tech, Free Speech, and Censorship: The Classical Liberal Approach.” In anticipation of that event, I have also just published a new op-ed for The Hill entitled, “Left and right take aim at Big Tech — and the First Amendment.” In this essay, I expand upon that op-ed and discuss the growing calls from both the Left and the Right for a variety of new content regulations. I then outline the classical liberal approach to concerns about free speech platforms more generally, which ultimately comes down to the proposition that innovation and competition are always superior to government regulation when it comes to content policy.

In the current debates, I am particularly concerned with calls by many conservatives for more comprehensive governmental controls on speech policies enforced by various private platforms, so I will zero in on those efforts in this essay. First, here’s what both the Left and the Right share in common in these debates: Many on both sides of the aisle desire more government control over the editorial decisions made by private platforms. They both advocate more political meddling with the way private firms make decisions about what types of content and communications are allowed on their platforms. In today’s hyper-partisan world,” I argue in my Hill column, “tech platforms have become just another plaything to be dominated by politics and regulation. When the ends justify the means, principles that transcend the battles of the day — like property rights, free speech and editorial independence — become disposable. These are things we take for granted until they’ve been chipped away at and lost.”

Despite a shared objective for greater politicization of media markets, the Left and the Right part ways quickly when it comes to the underlying objectives of expanded government control. As I noted in my Hill op-ed:

there is considerable confusion in the complaints both parties make about “Big Tech.” Democrats want tech companies doing more to limit content they claim is hate speech, misinformation, or that incites violence. Republicans want online operators to do less, because many conservatives believe tech platforms already take down too much of their content.

This makes life very lonely for free speech defenders and classical liberals. Usually in the past, we could count on the Left to be with us in some free speech battles (such as putting an end to “indecency” regulations for broadcast radio and television), while the Right would be with us on others (such as opposition to the “Fairness Doctrine,” or similar mandates). Today, however, it is more common for classical liberals to be fighting with both sides about free speech issues.

My focus is primarily on the Right because, with the rise of Donald Trump and “national conservatism,” there seems to be a lot of soul-searching going on among conservatives about their stance toward private media platforms, and the editorial rights of digital platforms in particular.

In my new  Hill essay and others articles (all of which are listed down below), I argue there is a principled classical liberal approach to these issues that was nicely outlined by President Ronald Reagan in his 1987 veto of Fairness Doctrine legislation, when he said:

History has shown that the dan­gers of an overly timid or biased press cannot be averted through bureaucratic regulation, but only through the freedom and compe­tition that the First Amendment sought to guarantee.

Let’s break that line down. Reagan admits that media bias can be a real thing. Of course it is! Journalists, editors, and even the companies they work for all have specific views. They all favor or disfavor certain types of content. But, at least in the United States, the editorial decisions made by these private actors are protected by the First Amendment. Section 230 is really quite secondary to this debate, even though some Trumpian conservatives wrongly suggest that it’s the real problem here. In reality, national conservatives would need to find a way to work around well-established First Amendment protections if they wanted to impose new restrictions on the editorial rights of private parties.

But why would they want to do that? Returning to the Reagan veto statement, we should remember how he noted that, even if the First Amendment did not protect the editorial discretion of private media platforms, bureaucratic regulation was not the right answer to the problem of “bias.”  Competition and choice were the superior answer. This is the heart and soul of the classical liberal perspective: more innovation is always superior to more regulation.

For the past 30 years, conservatives and classical liberals were generally aligned on that point. But the ascendancy of Donald Trump created a rift in that alliance that now threatens to grow into a chasm as more and more Right-of-center people begin advocating for comprehensive control of media platforms.

The problems with that are numerous beginning with the fact that none of the old rationales for media controls work (and most of them never did). Consider the old arguments justifying widespread regulation of private media:

  • Scarcity” was the oldest justification for media regulation, but we live in the exact opposite world today, in which the most common complaint about media is the abundance of it!
  • Conversely, the supposed “pervasiveness” of some media (namely broadcasting) was used as a rationale for government censorship in the past. But that, too, no longer works because in today’s crowded media marketplace and Internet-enabled world, all forms of communications and entertainment are equally pervasive to some extent.
  • State ownership and licensing of spectrum was another rationale for control that no longer works. No digital media platforms need federal licenses to operate today. So, that hook is also gone. Moreover, the answer to the problem of government ownership of media is to stop letting the government own and control media assets, including spectrum.
  • “Fairness” is another old excuse for control, with some regulatory advocates suggesting that five unelected bureaucrats at the Federal Communications Commission (or some other agency) are well-suited to “balance” the airing of viewpoints on media platforms. Of course, America’s disastrous experience with the Fairness Doctrine proved just how wrong that thinking was. [I summarize all the evidence proving that here.]

That leaves a final, more amorphous rationale for media control: ” gatekeeper” concerns and assertions that private media platforms can essentially become “state actors.” In the wake of Donald Trump’s “de-platorming” from Facebook and Twitter, many of his supporters began adopting this language in defense of more aggressive government control of private media platforms, including the possibility of declaring those platforms common carriers and demanding that some sort of amorphous “neutrality” mandates be imposed on them. But as Berin Szóka and Corbin Barthold of Tech Freedom note:

Where courts have upheld imposing common carriage burdens on communications networks under the First Amendment, it has been because consumers reasonably expected them to operate conduits. Not so for social media platforms. [. . . ] When it comes to the regulation of speech on social media, however, the presumption of content neutrality does not apply. Conservatives present their criticism of content moderation as a desire for “neutrality,” but forcing platforms to carry certain content and viewpoints that they would prefer not to carry constitutes a “content preference” that would trigger strict scrutiny. Under strict scrutiny, any “gatekeeper” power exercised by social media would be just as irrelevant as the monopoly power of local newspapers was in [previous Supreme Court holdings].

Put simply, efforts to stretch extremely narrow and limited common carriage precedents to fit social media just don’t work. We’ve already seen lower courts declare that recently when blocking the enforcement of new conservative-led efforts in Florida and Texas to limit the editorial discretion of private social media platforms. If conservatives really hope to get around these legal barriers to regulation, what would be needed would be a more far-reaching strike at the First Amendment itself. That would entail a jurisprudential revolution at the Supreme Court — reversing about a century of free speech precedents — or an some sort of an effort to amend the First Amendment itself. These things are almost certainly not going to occur.

But, again, this hasn’t stopped some conservatives from pitching extreme solutions in their efforts to regulate digital media at both the state and federal level. I discuss these efforts in previous essays on, “How Conservatives Came to Favor the Fairness Doctrine & Net Neutrality,“ “Sen. Hawley’s Radical, Paternalistic Plan to Remake the Internet,“ and “The White House Social Media Summit and the Return of ‘Regulation by Raised Eyebrow’.“ Perhaps some Trump-aligned conservatives understand that these legislative efforts are unlikely to work, but they continue to push them in an attempt to make life hell for tech platforms, or perhaps just to troll the Left and “own the Libs.”

On the other hand, some conservatives seem to really believe in some of the extreme ideas they are tossing around. What is particular troubling about these efforts is the way — following Trump’s lead — some conservatives, including even more mainstream conservative groups like the Heritage Foundation, are increasingly referring to private media platforms as “the enemy of the people.” That’s the kind of extremist language typically used by totalitarian thugs and Marxist lunatics who so hate private enterprise and freedom of speech that they are willing to adopt a sort of burn-the-village-to-save-it rhetorical approach to media policy.

And speaking of Marxists, here’s what is even more incredible about these efforts by some conservatives to use such rationales in support of comprehensive media regulation: It is all based on the “media access” playbook concocted by radical Leftist scholars a generation ago. As I summarized in my essay on, “The Surprising Ideological Origins of Trump’s Communications Collectivism“:

Media access advocates look to transform the First Amendment into a tool for social change to advance specific political ends or ideological objectives. Media access theory dispenses with both the editorial discretion rights and private property rights of private speech platforms. Private platforms become subject to the political whims of policymakers who dictate “fair” terms of access. We can think of this as communications collectivism.

Media access doctrine is rooted in an arrogant, elitist, anti-property, anti-freedom ethic that suggest the State is a better position to dictate what can and cannot be said on private speech platforms. “It’s astonishing, yet nonetheless true,” I continued on in that essay, “that the ideological roots of Trump’s anti-social media campaign lie in the works of those extreme Leftists and even media Marxists. He has just given media access theory his own unique nationalistic spin and sold this snake oil to conservatives.” Yet, Trump and other national conservatives are embracing this contemptible doctrine because now more than ever the ends apparently justify the means in American politics. Nevermind that all this could come back to haunt them when the Left somehow leverages this regulatory apparatus to control Fox News or other sites and content that conservatives favor! Once media platforms are viewed as just another thing to be controlled by politics, the only question is which politics and how are those politics enforced? Certainly both the Left and the Right cannot both have their way given all that current divides them.

Finally, what is utterly perplexing about all this is how much thanks national conservatives really owe to the major digital platforms they now seek to destroy. As I noted in my new Hill op-ed:

There has never been more opportunity for conservative viewpoints than right now. Each day on Facebook, the top-10 most shared links are dominated by pundits such as Ben Shapiro, Dan Bongino, Dinesh D’Souza and Sean Hannity. Right-leaning content is shared widely on Twitter each day. Websites like Dailywire.com and Foxnews.com get far more traffic than the New York Times or CNN.

Thus, conservatives might be shooting themselves in the foot if they were able to convince more legislatures to adopt the media access regulatory playbook because it could have profound unintended consequences once the Left uses those tools to somehow restrict access to “hate speech” or “misinformation” — and then define it so broadly so as to include much of the top material posted by conservatives on Facebook and Twitter ever day.

Not all conservatives have drank the media access kool-aid. In the wake of Trump’s deplatforming from a few major sites, a wave of new Right-leaning digital services are being planned or have already launched. (Axios and Forbes recently summarized some of these efforts.) I don’t know which will of these efforts will succeed, but more competition and platform-building are certainly superior to current calls by some Trump supporters for government regulation of mainstream social media services.

Again, this is the old Reagan vision at its finest! We can achieve a better media landscape, “only through the freedom and compe­tition that the First Amendment sought to guarantee,” not through bureaucratic regulation. It remains the principled path forward.


Additional Reading :

Older essays & testimony :

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Trump’s AI Framework & the Future of Emerging Tech Governance https://techliberation.com/2020/01/08/trumps-ai-framework-the-future-of-emerging-tech-governance/ https://techliberation.com/2020/01/08/trumps-ai-framework-the-future-of-emerging-tech-governance/#respond Wed, 08 Jan 2020 20:04:57 +0000 https://techliberation.com/?p=76648

This week, the Trump Administration proposed a new policy framework for artificial intelligence (AI) technologies that attempts to balance the need for continued innovation with a set of principles to address concerns about new AI services and applications. This represents an important moment in the history of emerging technology governance as it creates a policy vision for AI that is generally consistent with earlier innovation governance frameworks established by previous administrations.

Generally speaking, the Trump governance vision for AI encourages regulatory humility and patience in the face of an uncertain technological future. However, the framework also endorses a combination of “hard” and “soft” law mechanisms to address policy concerns that have already been raised about developing or predicted AI innovations.

AI promises to revolutionize almost every sector of the economy and can potentially benefit our lives in numerous ways. But AI applications also raise a number of policy concerns, specifically regarding safety or fairness. On the safety front, for example, some are concerned about the AI systems that control drones, driverless cars, robots, and other autonomous systems. When it comes to fairness considerations, critics worry about “bias” in algorithmic systems that could deny people jobs, loans, or health care, among other things.

These concerns deserve serious consideration and some level of policy guidance or else the public may never come to trust AI systems, especially if the worst of those fears materialize as AI technologies spread. But how policy is formulated and imposed matters profoundly. A heavy-handed, top-down regulatory regime could undermine AI’s potential to improve lives and strengthen the economy. Accordingly, a flexible governance framework is needed and the administration’s new guidelines for AI regulation do a reasonably good job striking that balance.

Background

Last February, the White House issued Executive Order 13859, on “Maintaining American Leadership in Artificial Intelligence.” The Order announced the creation of the “American AI Initiative,” an effort to “focus the resources of the Federal government to develop AI.” It prioritized investments in AI-focused research and development (R&D), building a workforce ready for the AI era, international engagement on AI priorities, and the establishment governance standards for AI systems to “help Federal regulatory agencies develop and maintain approaches for the safe and trustworthy creation and adoption of new AI technologies.”

Regarding that last objective, Order 13589 required the Office of Management and Budget (OMB) and the Office of Science and Technology Policy (OSTP) to develop a framework and set of principles for federal agencies to follow when considering the development of regulatory and non‑regulatory approaches for AI. Importantly, the Order also specified that the framework should seek to “advance American innovation” and “reduce barriers to the use of AI technologies in order to promote their innovative application while protecting civil liberties, privacy, American values, and United States economic and national security.”

That resulted in the memorandum sent to heads of federal departments and agencies this week entitled, “Guidance for Regulation of Artificial Intelligence Applications” (hereinafter AI Guidance). The draft version of the AI Guidance specifies that “federal agencies must avoid regulatory or non-regulatory actions that needlessly hamper AI innovation and growth.” More specifically:

“Agencies must avoid a precautionary approach that holds AI systems to such an impossibly high standard that society cannot enjoy their benefits. Where AI entails risk, agencies should consider the potential benefits and costs of employing AI, when compared to the systems AI has been designed to complement or replace.”

But the AI Guidance is certainly not a call for comprehensive deregulation or the abandonment of all AI federal oversight. The memorandum’s very title reflects an understanding that existing laws and agency rules will continue to play a role in guiding the development of AI, machine-learning, and autonomous systems.

Accordingly, and consistent with past executive orders and OMB regulatory guidance documents for federal agencies, the AI Guidance establishes a set of ten principles that agencies must take into consideration when considering AI policy:

  1. Public trust in AI: Requiring that “the government’s regulatory and non-regulatory approaches to AI promote reliable, robust, and trustworthy AI applications, which will contribute to public trust in AI.”
  2. Public participation: Agencies must provide “ample opportunities for the public to provide information and participate in all stages of the rulemaking process.”
  3. Scientific integrity and information quality: Agencies should “leverage scientific and technical information and processes” to build trust and ensure data quality and transparency.
  4. Risk assessment and management: Acknowledging that “all activities involve tradeoffs,” the AI Guidance requires that “a risk-based approach should be used to determine which risks are acceptable and which risks present the possibility of unacceptable harm, or harm that has expected costs greater than expected benefits.”
  5. Benefits and costs: As part of those risk assessments, agencies must “carefully consider the full societal costs, benefits, and distributional effects before considering regulations related to the development and deployment of AI applications. Such consideration will include the potential benefits and costs of employing AI, when compared to the systems AI has been designed to complement or replace, whether implementing AI will change the type of errors created by the system, as well as comparison to the degree of risk tolerated in other existing ones.”
  6. Flexibility: OMB encourages agencies to “pursue performance-based and flexible approaches that can adapt to rapid changes and updates to AI applications.”
  7. Fairness and non-discrimination: Acknowledging that “in some instances, introduce real-world bias that produces discriminatory outcomes or decisions that undermine public trust and confidence in AI,” the AI Guidance requires agencies to consider “issues of fairness and non-discrimination with respect to outcomes and decisions produced by the AI application at issue.”
  8. Disclosure and transparency: Agencies are encouraged to consider how greater “transparency and disclosure can increase public trust and confidence in AI applications.”
  9. Safety and security: Agencies are required to “promote the development of AI systems that are safe, secure, and operate as intended, and encourage the consideration of safety and security issues throughout the AI design, development, deployment, and operation process.”
  10. Interagency coordination: The guidance makes it clear that a “coherent and whole-of-government approach to AI oversight requires interagency coordination.”

Soft Law Ascends

Importantly, the AI Guidance also encourages agencies to be open to “non-regulatory approaches to AI” governance and specifies three particular models:

  • Sector-specific policy guidance or frameworks: OSTP writes that “agencies should consider using any existing statutory authority to issue non-regulatory policy statements, guidance, or testing and deployment frameworks, as a means of encouraging AI innovation in that sector.” The memorandum also notes that this can include “work done in collaboration with industry, such as development of playbooks and voluntary incentive frameworks.”
  • Pilot programs and experiments: The document encourages the use of “pilot programs that provide safe harbors for specific AI applications” which “could produce useful data to inform future rulemaking and non-regulatory approaches.”
  • Voluntary consensus standards: Before regulating, the AI Guidance encourages agencies to consider how voluntary consensus standards, assessment programs, and compliance programs might be used to address policy concerns.

These represent “soft law” approaches to technological governance and they are becoming all the rage in technology policy discussions today. Soft law mechanisms are informal, collaborative, and constantly evolving governance efforts. While not formerly binding like “hard law” rules and regulations, soft law efforts nonetheless create a set of expectations about sensible development and use of technologies. Soft law can include multistakeholder initiatives, best practices and standards, agency workshops and guidance documents, educational efforts, and much more.

Soft law has become the dominant governance approach for emerging technologies because it is often better able to address the “pacing problem,” which refers to the growing gap between the rate of technological innovation and policymakers’ ability to keep up with it. As I have previously noted, the pacing problem is “becoming the great equalizer in debates over technological governance because it forces governments to rethink their approach to the regulation of many sectors and technologies.”

Not only do traditional legislative and regulatory hard law systems struggle to keep up with fast-paced technological changes, but oftentimes those older mechanisms are just too rigid and unsuited for new sectors and developments. That is definitely the case for AI, which is multi-dimensional in nature and even defies easy definition. Soft law offers a more flexible, adaptive approach to learning on the fly and cobbling together principles and policies that can address new policy concerns as they develop in specific contexts, without derailing potentially important innovations.

Building on Past Governance Frameworks

In this sense, the Trump administration’s AI Guidance borrows from past policy frameworks by marrying up a desire to promote an exciting new set of emerging technologies alongside the need for reasonable but flexible oversight and governance mechanisms. At a high level, the AI Guidance builds on many of the same principles that motivated the Clinton administration’s Framework for Global Electronic Commerce, a statement of principles and policy objectives for the then-emerging Internet. The document, which was issued in July 1997, said that “governments should encourage industry self-regulation and private sector leadership where possible” and “avoid undue restrictions on electronic commerce.”

The Framework was a clean break from the top-down regulatory paradigm that had previously governed traditional communications and media technologies. Clinton’s Framework insisted that, to the extent government intervention was needed at all, “its aim should be to support and enforce a predictable, minimalist, consistent and simple legal environment for commerce.” The use of soft law and multistakeholder models was a key component of this vision, and those more flexible governance approaches were tapped by the subsequent administrations to address emerging tech policy concerns.

For example, the Obama administration considerably expanded the use of multistakeholder mechanisms and other soft law tools in response to the need of oversight of fast-moving technologies. The Obama administration had many different policy governance efforts underway for specific AI technologies and concerns, including workshops and multistakeholder efforts focused on the safety, security, and privacy-related issues surrounding “big data” systems, online advertising, connected cars, drones, and more.

Whereas the Obama administration was deeper in the weeds of the policy issues associated with specific AI and machine-learning applications, the Trump administration has sought to both build on those focused efforts while also stepping back to consider AI governance at the 30,000-foot level. In essence, the AI Guidance combines some of the aspirational elements found in the Clinton Framework alongside the Obama administration’s more targeted approach to consider specific policy concerns across many different sectors and technologies.

Trump’s AI Guidance adds an element of formality to this process regarding how federal agencies should address AI developments and formulate potential policy responses. It does so by counseling humility and even potential forbearance until all the facts are in. “Fostering innovation and growth through forbearing from new regulations may be appropriate,” the memorandum says. Agencies should consider new regulation only after they have reached the decision, in light of the foregoing section and other considerations, that Federal regulation is necessary.” Again, this is very much consistent with more general regulatory guidance issued by every administration since President Reagan was in office.

Flexible, Adaptive Governance is Key

The AI Guidance foreshadows the future of not only AI governance but the governance of many other emerging technologies. Hard law will continue to provide a backstop and have a role in guiding technological developments. Toward that end, efforts like the new AI Guidance are important because it represents an effort to “regulate the regulators” by placing some ground rules on how they go about applying old law to new developments.

But soft law governance is where the real action is at, both for AI and almost all emerging technologies today. The Trump AI Guidance reflects the extent to which soft law has become the dominant governance paradigm for modern tech sectors. As my colleagues Jennifer Huddleston and Trace Mitchell have noted, soft law is already effectively the law of the land for driverless cars, for example. After years of congressional wrangling over a federal autonomous vehicle regulatory framework—one that has widespread bipartisan support, no less—we still do not have a law on the books. Instead, the Department of Transportation has been cobbling together informal “rules of the road” through informal guidance documents that have been “versioned” as if they were computer software (i.e., Version 1.0, 2.0, 3.0). Version 4.0 of the DoT guidance for automated vehicles was just released this week.

That is the same approach that the National Institute of Standards and Technology (NIST) has taken with the privacy guidelines it developed. NIST’s Privacy Framework: A Tool for Improving Privacy through Enterprise Risk Management is also versioned like software. And many other federal agencies, especially the Federal Trade Commission, have tapped a wide variety of soft law tools—such as agency workshops and workshop reports that recommended privacy best practices for various technologies. Meanwhile, the National Telecommunications and Information Administration (NTIA) has used multistakeholder processes to address privacy concerns surrounding a wide range of technologies, including drones and facial recognition. NIST, FTC, and NTIA have undertaken these informal governance efforts because, despite over a decade of debate, Congress still has not advanced comprehensive federal privacy legislation. For better or worse, soft law has filled that governance gap.

Addressing Likely Objections from Left & Right

Many people of varying ideological dispositions will object to the growing role of soft law as the primary governance tool for emerging technology policy. Some conservatives will cringe at the sound of giving regulators greater leeway to address amorphous policy concerns, fearing that it will result in unconstrained exercises of unaccountable, extra-constitutional power.

Some of those concerns are valid, but they fail to account for the fact that the prospects for agency downsizing or deregulation they prefer are extremely limited. Practically speaking, the administrative state isn’t going anywhere. In some cases, agencies can actually do some real good by encouraging innovators to think about how to “bake-in” sensible best practices to preemptively address concerns about the privacy, safety, security, and fairness of various AI systems. Better those concerns be addressed in more flexible, adaptive fashion than by a heavy-handed, overly-rigid regulatory approach. Soft law offers that possibility, even if legitimate concerns remain about agency accountability and transparency.

Many to the left of center will be critical of this governance approach as well, but on very different grounds. As Associated Press reporter Matt O’Brien notes, “the vagueness of the principles announced by the White House is unlikely to satisfy AI watchdogs who have warned of a lack of accountability as computer systems are deployed to take on human roles in high-risk social settings, such as mortgage lending or job recruitment.”

These concerns actually are addressed in several of the OSTP’s ten principles, including those which stress the need for fairness and non-discrimination, information quality, public participation, disclosure and transparency, and safety and security. Yet many on the left will claim these principles merely pay lip service to these values and that what is really needed is a full-blown regulatory regime and some sort of corresponding new federal AI agency, which would preemptively determine which AI technologies would be allowed into the wild.

Already, an Algorithmic Accountability Act was introduced in Congress last year that would ask the FTC to take a more active role in policing “inaccurate, unfair, biased, or discriminatory decisions impacting consumers” that may have resulted from “automated decision systems.” Meanwhile, some academics have called for the creation of a Federal Robotics Commission or a National Algorithmic Technology Safety Administration to preemptively oversee new AI developments.

The problem with overly-precautionary regulation of that sort could potentially unduly limit AI innovation and the many benefits it entails. There may be some AI applications that pose serious and immediate risks to humanity and which require preemptive restraints on their development and use. Autonomous military and law enforcement applications are the most obvious examples. But most AI applications do not rise to that same level of regulatory concern, and other governance approaches are required to balance the use and misuse of them. This is why a more open and flexible governance approach is needed. Moreover, the old regulatory system just cannot keep up anymore, and it is ill-suited to address most policy concerns in a timely or efficient fashion.

Cristie Ford, and advocate of greater regulatory oversight for fintech, notes in her latest book that the problem with “old-style Welfare State regulation” is that it is “a clumsy, blunt instrument for achieving regulatory objectives” due to its reliance upon “one-size-fits-all mandates, prohibitions, and penalties.” Ford acknowledges what many other regulatory advocates are reluctant to admit:  public policies toward fast-paced technology sectors can no longer be governed effectively using the Analog Era’s top-down, command-and-control regulatory processes. Far too many federal agencies rely on a “build-and-freeze model” of regulation that puts rules in stone to deal with one sets of issues one day, but then either fails to eliminate them later when they become obsolete or to reform those rules to bring them in line with new social, economic, and technical realities.

If we hope to encourage continued innovation in sectors that could produce profoundly important, life-enriching technologies, America’s regulatory approach for AI and emerging technology needs to move away from “build-and-freeze” and toward “build-and-adapt.” Regulation is still needed, but the old regulatory toolkit is badly broken. For better or worse, soft law is going to fill the resulting governance gap, regardless of objections from some on the left or the right. Pragmatic policymaking is going to carry the day for emerging technology governance.

Conclusion

The Trump Administration AI Guidance represents a continuation and extension of this trend toward more flexible, adaptive governance approaches for emerging technologies. It offers a pragmatic vision that builds on the policies and paradigms of the past, while also encouraging fresh thinking about how best to balance the need for continued innovation alongside the various concerns about disruptive technological change.

There are many challenging issues that lie ahead and the new AI Guidance cannot provide bright-line answers to all the hypothetical questions that people want answered today. No one possesses a crystal ball that will allow them to forecast the technological future. Only ongoing trial-and-error experimentation and policy improvisation will allow us to find sensible solutions. A policy approach rooted in humility, flexibility, and forbearance will help ensure that America’s regulatory policies continue to promote both innovation and the public good.

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How Conservatives Came to Favor the Fairness Doctrine & Net Neutrality https://techliberation.com/2019/06/19/how-conservatives-came-to-favor-the-fairness-doctrine-net-neutrality/ https://techliberation.com/2019/06/19/how-conservatives-came-to-favor-the-fairness-doctrine-net-neutrality/#comments Thu, 20 Jun 2019 01:09:52 +0000 https://techliberation.com/?p=76507

I have been covering telecom and Internet policy for almost 30 years now. During much of that time – which included a nine year stint at the Heritage Foundation — I have interacted with conservatives on various policy issues and often worked very closely with them to advance certain reforms.

If I divided my time in Tech Policy Land into two big chunks of time, I’d say the biggest tech-related policy issue for conservatives during the first 15 years I was in the business (roughly 1990 – 2005) was preventing the resurrection of the so-called Fairness Doctrine. And the biggest issue during the second 15-year period (roughly 2005 – present) was stopping the imposition of “Net neutrality” mandates on the Internet. In both cases, conservatives vociferously blasted the notion that unelected government bureaucrats should sit in judgment of what constituted “fairness” in media or “neutrality” online.

Many conservatives are suddenly changing their tune, however. President Trump and Sen. Ted Cruz, for example, have been increasingly critical of both traditional media and new tech companies in various public statements and suggested an openness to increased regulation. The President has gone after old and new media outlets alike, while Sen. Cruz (along with others like Sen. Lindsay Graham) has suggested during congressional hearings that increased oversight of social media platforms is needed, including potential antitrust action.

Meanwhile, during his short time in office, Sen. Josh Hawley (R-Mo.) has become one of the most vocal Internet critics on the Right. In a shockingly-worded USA Today editorial in late May, Hawley said, “social media wastes our time and resources” and is “a field of little productive value” that have only “given us an addiction economy.” He even referred to these sites as “parasites” and blamed them for a long list of social problems, leading him to suggest that, “we’d be better off if Facebook disappeared” along with various other sites and services.

Hawley’s moral panic over social media has now bubbled over into a regulatory crusade that would unleash federal bureaucrats on the Internet in an attempt to dictate “fair” speech on the Internet. He has introduced an astonishing piece of legislation aimed at undoing the liability protections that Internet providers rely upon to provide open platforms for speech and commerce. If Hawley’s absurdly misnamed new “Ending Support for Internet Censorship Act” is implemented, it would essentially combine the core elements of the Fairness Doctrine and Net Neutrality to create a massive new regulatory regime for the Internet.

The bill would gut the immunities Internet companies enjoy under 47 USC 230 (“Section 230”) of the Communications Decency Act. Eric Goldman of the Santa Clara University School of Law has described Section 230 as the “best Internet law” and “a big part of the reason why the Internet has been such a massive success.” Indeed, as I pointed out in a Forbes column on the occasion of its 15th anniversary, Section 230 is “the foundation of our Internet freedoms” because it gives online intermediaries generous leeway to determine what content and commerce travels over their systems without the fear that they will be overwhelmed by lawsuits if other parties object to some of that content.

The Hawley bill would overturn this important legal framework for Internet freedom and instead replace it with a new “permissioned” approach. In true “Mother-May-I” style, Internet companies would need to apply for an “immunity certification” from the FTC, which would undertake investigations to determine if the petitioning platform satisfied a “requirement of politically unbiased content moderation.”

The vague language of the measure is an open invitation to massive political abuse. The entirety of the bill hinges upon the ability of Federal Trade Commission officials to define and enforce “political neutrality” online. Let’s consider what this will mean in practice.

Under the bill, the FTC must evaluate whether platforms have engaged in “politically biased moderation,” which is defined as moderation practices that are supposedly, “designed to negatively affect” or “disproportionately restricts or promote access to … a political party, political candidate, or political viewpoint.” As Blake Reid of the University of Colorado Law School rightly asks, “How, exactly, is the FTC supposed to figure out what the baseline is for ‘disproportionately restricting or promoting’? How much access or availability to information about political parties, candidates, or viewpoints is enough, or not enough, or too much?”

There is no Goldilocks formula for getting things just right when it comes to content moderation. It’s a trial-and-error process that is nightmarishly difficult because of the endless eye-of-the-beholder problems associated with constructing acceptable use policies for large speech platforms. We struggled with the same issues in the broadcast and cable era, but they have been magnified a million-fold in the era of the global Internet with the endless tsunami of new content that hits our screens and devices every day. “Do we want less moderation?” asks Sec, 230 guru Jeff Kosseff. “I think we need to look at that question hard.  Because we’re seeing two competing criticisms of Section 230,” he notes. “Some argue that there is too much moderation, others argue that there is not enough.”

The Hawley bill seems to imagine that a handful of FTC officials will magically be able to strike the right balance through regulatory investigations. That’s a pipe dream, of course, but let’s imagine for a moment that regulators could somehow sort through all the content on message boards, tweets, video clips, live streams, gaming sites, and whatever else, and then somehow figure out what constituted a violation of “political neutrality” in any given context. That would actually be a horrible result because let’s be perfectly clear about what that would really be: It would be a censorship board. By empowering unelected bureaucrats to make decisions about what constitutes “neutral” or “fair” speech, the Hawley measure would, as Elizabeth Nolan Brown of Reason summarizes, “put Washington in charge of Internet speech.” Or, as Sen. Ron Wyden argues more bluntly, the bill “will turn the federal government into Speech Police.” “Perhaps a more accurate title for this bill would be ‘Creating Internet Censorship Act,'” Eric Goldman is forced to conclude.

The measure is creating other strange bedfellows. You won’t see Berin Szoka of TechFreedom and Harold Feld of Public Knowledge ever agreeing on much, but they both quickly and correctly labelled Hawley’s bill a “Fairness Doctrine for the Internet.” That is quite right, and much like the old Fairness Doctrine, Hawley’s new Internet speech control regime would be open to endless political shenanigans as parties, policymakers, companies, and the various complainants line up to have their various political beefs heard and acted upon. “That’s the kind of thing Republicans said was unconstitutional (and subject to FCC agency capture and political manipulation) for decades,” says Daphne Keller of the Stanford Center for Internet & Society. Moreover, during the Net Neutrality holy wars, GOP conservatives endlessly blasted the notion that bureaucrats should be determining what constitute “neutrality” online because it, too, would result in abuses of the regulatory process. Yet, Sen. Hawley’s bill would now mandate that exact same thing.

What is even worse is that, as law professor Josh Blackman observes, “the bill also makes it exceedingly difficult to obtain a certification” because applicants need a supermajority of 4 of the 5 FTC Commissioners. This is public choice fiasco waiting to happen. Anyone who has studied the long, sordid history of broadcast radio and television licensing understands the danger associated with politicizing certification processes. The lawyers and lobbyists in the DC “swamp” will benefit from all the petitioning and paperwork, but it is not clear how creating a regulatory certification regime for Internet speech really benefits the general public (or even conservatives, for that matter).

Former FTC Commissioner Josh Wright identifies another obvious problem with the Hawley Bill: it “offers the choice of death by bureaucratic board or the plaintiffs’ bar.” That’s because by weakening Sec. 230’s protections, Hawley’s bill could open the floodgates to waves of frivolous legal claims in the courts if companies can’t get (or lose) certification. The irony of that result, of course, is that this bill could become a massive gift to the tort bar that Republicans love to hate!

Of course, if the law ever gets to court, it might be ruled unconstitutional. “The terms ‘politically biased’ and ‘moderation’ would have vagueness and overbreadth problems, as they can chill protected speech,” Josh Blackman argues. So it could, perhaps, be thrown out like earlier online censorship efforts. But a lot of harm could be done—both to online speech and competition—in the years leading up to a final determination about the law’s constitutionality by higher courts.

What is most outrageous about all this is that the core rationale behind Hawley’s effort—the idea that conservatives are somehow uniquely disadvantaged by large social media platforms—is utterly preposterous. In May, the Trump Administration launched a “tech bias” portal which “asked Americans to share their stories of suspected political bias.” The portal is already closed and it is unclear what, if anything, will come out of this effort. But this move and Hawley’s proposal point to the broader trend of conservatives getting more comfortable asking Big Government to redress imaginary grievances about supposed “bias” or “exclusion.”

In reality, today’s social media tools and platforms have been the greatest thing that ever happened to conservatives. Mr. Trump owes his presidency to his unparalleled ability to directly reach his audience through Twitter and other platforms. As recently as June 12, President Trump tweeted, “The Fake News has never been more dishonest than it is today. Thank goodness we can fight back on Social Media.” Well, there you have it!

Beyond the President, one need only peruse any social media site for a few minutes to find an endless stream of conservative perspectives on display. This isn’t exclusion; it’s amplification on steroids. Conservatives have more soapboxes to stand on and preach than ever before in the history of this nation.

Finally, if they were true to their philosophical priors, then conservatives also would not be insisting that they have any sort of “right” to be on any platform. These are private platforms, after all, and it is outrageous to suggest that conservatives (or any other person or group) are entitled to have a spot on any other them.

Some conservatives are fond of ridiculing liberals for being “snowflakes” when it comes to other free speech matters, such as free speech on college campuses. Many times they are right. But one has to ask who the real snowflakes are when conservative lawmakers are calling on regulatory bureaucracies to reorder speech on private platform based on the mythical fear of not getting “fair” treatment. One also cannot help but wonder if those conservatives have thought through how this new Internet regulatory regime will play out once a more liberal administration takes back the reins of power. Conservatives will only have themselves to blame when the Speech Police come for them.


Addendum: Several folks have pointed out another irony associated with Hawley’s bill is that it would greatly expand the powers of the administrative state, which conservatives already (correctly) feel has too much broad, unaccountable power. I should have said more on that point, but here’s a nice comment from David French of National Review, which alludes to that problem and then ties it back to my closing argument above: i.e., that this proposal will come back to haunt conservatives in the long-run:

when coercion locks in — especially when that coercion is tied to constitutionally suspect broad and vague policies that delegate immense powers to the federal government — conservatives should sound the alarm. One of the best ways to evaluate the merits of legislation is to ask yourself whether the bill would still seem wise if the power you give the government were to end up in the hands of your political opponents. Is Hawley striking a blow for freedom if he ends up handing oversight of Facebook’s political content to Bernie Sanders? I think not.

Additional thoughts on the Hawley bill:

Josh Wright

Daphne Keller

Blake Reid

TechFreedom

Josh Blackman

Sen. Ron Wyden

Jeff Kosseff

Eric Goldman

CCIA

NetChoice

Internet Association

David French at National Review

John Samples

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Why Compromise and Allow the FCC to Regulate the Internet? https://techliberation.com/2017/02/08/why-compromise-and-allow-the-fcc-to-regulate-the-internet/ https://techliberation.com/2017/02/08/why-compromise-and-allow-the-fcc-to-regulate-the-internet/#comments Wed, 08 Feb 2017 15:11:31 +0000 https://techliberation.com/?p=76116

If Congress and the President wanted to prevent intrusive regulation of the Internet, how would they do it? They know that silence on the issue wouldn’t protect Internet services. As Congress learned in the 1960s and 1970s with cable TV, congressional silence, to the FCC, looks like permission to enact a far-reaching regulatory regime.

In the 1990s, Congress knew the FCC would be tempted to regulate the Internet and Internet services and that silence would be seen as an invitation to regulate the Internet. Congress and President Clinton therefore passed a 1996 law, Section 230 of the Communications Decency Act, which stated:

It is the policy of the United States… to preserve the vibrant and competitive free market that presently exists for the Internet and other interactive computer services, unfettered by Federal or State regulation.

But this statement raised the possibility that the FCC would regulate Internet access providers and would claim (as FCC defenders do today) they were not regulating “the Internet,” only access providers. To preempt such sophistry, Congress added that the “interactive computer services” shielded from regulation include:

specifically a service or system that provides access to the Internet….

Congress proved prescient. For over a decade, as the FCC’s traditional areas of regulation waned in importance, advocates and FCC officials have sought to regulate Internet access providers and the Internet. After two failed attempts to regulate providers and enforce net neutrality norms, the FCC decided to regulate Internet access providers with Title II, the same provisions regulating telephone and telegraph providers. Section 230 featured prominently in the dissents of commissioners Pai and O’Rielly who both noted that the Open Internet Order was a simple rejection of the plain words of Congress. Nevertheless, two judges on DC Circuit Court of Appeals blessed those regulations and the Open Internet Order in 2016.

If “unfettered from Federal regulation” means anything, doesn’t it mean that the FCC cannot use Title II, its most stringent regulatory regime, to regulate Internet access providers?  Is there any combination of words Congress could draft that would protect Internet access providers and Internet services from Title II?

There is a pending appeal challenging the Open Internet Order before the DC Circuit and after that is appeal to the Supreme Court. The Supreme Court, in particular, might be receptive to a common-sense argument that “unfettered from Federal regulation” is hazy around the edges but it cannot mean regulation of ISPs’ content, services, protocols, network topology, and business models.

I understand the sentiment that a net neutrality compromise is urgently needed to save the Internet from Title II. But until the Open Internet Order appeals have concluded, I think it’s premature to compromise and grant the FCC permanent authority to regulate the Internet with vague standards (e.g., no one knows what “reasonable throttling” means). A successful appeal could mean a third and final court loss for net neutrality purists, thereby restoring Section 230’s free-market protections for the Internet. Until the Supreme Court denies cert or agrees with the FCC that up is down, black is white, and agencies can ignore clear statutes, I’m not persuaded that Congress should nullify its own deregulatory language of Section 230 with a net neutrality compromise.

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Shane Greenstein on bias in Wikipedia articles https://techliberation.com/2014/03/11/greenstein/ https://techliberation.com/2014/03/11/greenstein/#respond Tue, 11 Mar 2014 10:00:07 +0000 http://techliberation.com/?p=74289

Shane Greenstein, Kellogg Chair in Information Technology at Northwestern’s Kellogg School of Management, discusses his recent paper, Collective Intelligence and Neutral Point of View: The Case of Wikipedia , coauthored by Harvard assistant professor Feng Zhu. Greenstein and Zhu’s paper takes a look at whether Linus’ Law applies to Wikipedia articles. Do Wikipedia articles have a slant or bias? If so, how can we measure it? And, do articles become less biased over time, as more contributors become involved? Greenstein explains his findings.

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Ethan Zuckerman on the connected world https://techliberation.com/2013/06/11/ethan-zuckerman/ https://techliberation.com/2013/06/11/ethan-zuckerman/#comments Tue, 11 Jun 2013 11:47:50 +0000 http://techliberation.com/?p=44935

Are we as globalized and interconnected as we think we are? Ethan Zuckerman, director of the MIT Center for Civic Media and author of the new book, Rewire: Digital Cosmopolitans in the Age of Connection, argues that America was likely more globalized before World War I than it is today. Zuckerman discusses how we’re more focused on what’s going on in our own backyards; how this affects creativity; the role the Internet plays in making us less connected with the rest of the world; and, how we can broaden our information universe to consume a more healthy “media diet.”

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new paper: The Perils of Classifying Social Media Platforms as Public Utilities https://techliberation.com/2012/03/19/new-paper-the-perils-of-classifying-social-media-platforms-as-public-utilities/ https://techliberation.com/2012/03/19/new-paper-the-perils-of-classifying-social-media-platforms-as-public-utilities/#respond Mon, 19 Mar 2012 18:25:33 +0000 http://techliberation.com/?p=40360

The Mercatus Center at George Mason University has just released my new white paper, “The Perils of Classifying Social Media Platforms as Public Utilities.” [PDF] I first presented a draft of this paper last November at a Michigan State University conference on “The Governance of Social Media.” [Video of my panel here.]

In this paper, I note that to the extent public utility-style regulation has been debated within the Internet policy arena over the past decade, the focus has been almost entirely on the physical layer of the Internet. The question has been whether Internet service providers should be considered “essential facilities” or “natural monopolies” and regulated as public utilities. The debate over “net neutrality” regulation has been animated by such concerns.

While that debate still rages, the rhetoric of public utilities and essential facilities is increasingly creeping into policy discussions about other layers of the Internet, such as the search layer. More recently, there have been rumblings within academic and public policy circles regarding whether social media platforms, especially social networking sites, might also possess public utility characteristics. Presumably, such a classification would entail greater regulation of those sites’ structures and business practices.

Proponents of treating social media platforms as public utilities offer a variety of justifications for regulation. Amorphous “fairness” concerns animate many of these calls, but privacy and reputational concerns are also frequently mentioned as rationales for regulation. Proponents of regulation also sometimes invoke “social utility” or “social commons” arguments in defense of increased government oversight, even though these notions lack clear definition.

Social media platforms do not resemble traditional public utilities, however, and there are good reasons why policymakers should avoid a rush to regulate them as such. Treating these nascent digital services as regulated utilities would harm consumer welfare because public utility regulation has traditionally been the archenemy of innovation and competition. Furthermore, treating today’s leading social media providers as digital essential facilities threatens to convert “natural monopoly” or “essential facility” claims into self-fulfilling prophecies. Related proposals to mandate “API neutrality” or enforce a “Separations Principle” on integrated information platforms would be particularly problematic. Such regulation also threatens innovation and investment. Marketplace experimentation in search of sustainable business models should not be made illegal.

Remedies less onerous than regulation are available. Transparency and data-portability policies would solve many of the problems that concern critics, and numerous private empowerment solutions exist for those users concerned about their privacy on social media sites.

Finally, because social media are fundamentally tied up with the production and dissemination of speech and expression, First Amendment values are at stake, warranting heightened constitutional scrutiny of proposals for regulation. Social media providers should possess the editorial discretion to determine how their platforms are configured and what can appear on them.

This 63-page paper can be found on the Mercatus site here, on SSRN, or on Scribd.  I’ve also embedded it below in a Scribd reader. Eventually, a shorter version of this paper will appear as a chapter in a MIT Press book.

Social Networks as Public Utilities [Adam Thierer]

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How to Deal with Blogola: Reputational Incentives, FTC Regulation & a Trust Seal Proposal https://techliberation.com/2010/02/05/how-to-deal-with-blogola-reputation-incentives-ftc-regulation-a-trust-seal-proposal/ https://techliberation.com/2010/02/05/how-to-deal-with-blogola-reputation-incentives-ftc-regulation-a-trust-seal-proposal/#comments Fri, 05 Feb 2010 18:52:25 +0000 http://techliberation.com/?p=25758

Third on the headlines today on TechMeme (perhaps the leading tech news aggregator) is this headline: “An Apology To Our Readers,” a heart-felt piece from TechCrunch editor Michael Arrington disclosing that a TechCrunch intern had, on at least two occasions, demanded computers from start-ups as compensation for writing favorable blog posts about them on the highly influential site. The intern was immediately suspended and, when the allegation was confirmed, terminated. Arrington made no excuses for Daniel Brusilovsky on account of his age (he’s under 18). You can read Daniel’s response here.

If this incident demonstrates anything, it’s just how essential it is for a site like TechCrunch to, as Arrington promised his readers in closing, “maintain complete transparency with you on how we operate, even when it isn’t such an easy thing to do.” Arrington went so far as to have “deleted all content created by this person on our blogs”—indeed, “every word written by this person on the TechCrunch network,” which presumably includes comments.

One might take from this the lesson that the press, as it evolves from the newspaper model towards something blog-ier but still hard to pin down precisely, can police itself pretty darn well. Alas, the FTC has taken a much dimmer view of the ability of reputational incentives to discipline the influence that might be exerted by “blogola” payments (cash or in-kind) on editorial discretion and journalistic creation. Last October, the FTC updated its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” to provide that bloggers should disclose any direct financial interest in subjects they write about if they wish to avoid being subject to an FTC enforcement action—even though no such endorsement is required of traditional journalists, as Adam noted. The best response to this was probably this splendid open letter from Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau (IAB) to FTC Chairman Jon Leibowitz, as Adam noted here.

TechCrunch goes out of their way to avoid even the appearance of bias—just as traditional publications do, if not more so! So why should they be subject to special FTC scrutiny? Of course, if a site sets forth a policy about endorsements, it would clearly be held to that promise by the FTC and any violation for breaking that promise could be considered an “unfair” or “deceptive” trade practice under the FTC’s existing statutory authority.

If the FTC really wanted to encourage other sites to follow the lead of TechCrunch, they could encourage (but not bully) others into developing some kind of a seal program like that developed by TrustE that would lay out core principles for how sites handle blogola and product endorsements. If a site wanted to advertise its commitment to these principles, it could display the seal on its site—and be held to that commitment by the FTC (with a self-regulatory group perhaps providing additional enforcement or auditing). If a site chose not to do so, users would be able to see that, too.

A very robust version of this idea could take the next step and use a machine-readable tag so that any site choosing to participate in a “trust seal” program wouldn’t have to rely on just putting this icon on its page, but could instead simply include, in the packets sent to users who visit the page, the tag that corresponds to either (a) the URL for its own endorsement policy or (b) the URL for the for that “trust seal” seal program the site participates in. That tag could then be “read” by a plug-in or a tool built directly into the browser that would either link to the disclosure page or display an appropriate “trust” icon for the site next to the address bar, just as HTTPS sites using SSL encryption get a special green block or safe-looking lock next to their URL. (This is precisely the kind of interface the Mozilla Foundation is thinking about implementing its Firefox browser for websites’ privacy policies.) When the user clicks on that icon, they could get more information about the site’s policies or how the trust seal program works.

The important thing about such a concept, however implemented, is that there could be multiple seal programs out there, each of which could do the hard work of figuring out what appropriate disclosure policies could be and how to make them work in an evolving medium. Given TechCrunch’s leadership in this area, I’d say the TechCrunch seal program could be a gold standard in the online news and commentary business.

This is the kind of innovation that could occur in this space (and others, like privacy) if users really care as much about blogola as the FTC thinks they do—and if the FTC encouraged innovation in disclosure and self-regulation instead of trying to write proscriptive rules to cover all possible situations. (In fairness to the FTC, what I’m proposing works well for “first party” content authored by a site’s employees but there’s a separate problem of how to deal with “third party” content like blog comments on someone else’s site. If a company sends its employees to post comments or reviews praising its products on another blog or, say, on Amazon’s product reviews, I don’t really have a problem with expecting that company to require that its employees disclose their affiliation when they post elsewhere because there probably isn’t a better way to deal with this issue.)

For now, I’m content that sites like TechCrunch are already actively guarding their reputation with prompt disciplinary action such as what Arrington described today. The more attention paid to responsible self-regulation like this, the more other sites will be prompted to follow TechCrunch’s lead—and keep innovating in how to build systems and interfaces that assure user trust.

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What Unites Advocates of Speech Controls & Privacy Regulation? https://techliberation.com/2009/08/11/what-unites-advocates-of-speech-controls-privacy-regulation/ https://techliberation.com/2009/08/11/what-unites-advocates-of-speech-controls-privacy-regulation/#comments Tue, 11 Aug 2009 17:31:04 +0000 http://techliberation.com/?p=20255

What Unites Advocates of Speech Controls & Privacy Regulation? [pdf]

by Adam Thierer & Berin Szoka The Progress & Freedom Foundation, Progress on Point No. 16.19

Anyone who has spent time following debates about speech and privacy regulation comes to recognize the striking parallels between these two policy arenas. In this paper we will highlight the common rhetoric, proposals, and tactics that unite these regulatory movements. Moreover, we will argue that, at root, what often animates calls for regulation of both speech and privacy are two remarkably elitist beliefs:

  1. People are too ignorant (or simply too busy) to be trusted to make wise decisions for themselves (or their children); and/or,
  2. All or most people share essentially the same values or concerns and, therefore, “community standards” should trump household (or individual) standards.

While our use of the term “elitism” may unduly offend some understandably sensitive to populist demagoguery, our aim here is not to launch a broadside against elitism as Time magazine culture critic William H. Henry once defined it: “The willingness to assert unyieldingly that one idea, contribution or attainment is better than another.”[1] Rather, our aim here is to critique that elitism which rises to the level of political condescension and legal sanction. We attack not so much the beliefs of some leaders, activists, or intellectuals that they have a better idea of what it in the public’s best interest than the public itself does, but rather the imposition of those beliefs through coercive, top-down mandates.

That sort of elitism—elitism enforced by law—is often the objective of speech and privacy regulatory advocates. Our goal is to identify the common themes that unite these regulatory movements, explain why such political elitism is unwarranted, and make it clear how it threatens individual liberty as well as the future of free and open Internet. As an alternative to this elitist vision, we advocate an empowerment agenda: fostering an environment in which users have the tools and information they need to make decisions for themselves and their families.

I. The Elitism of Speech Regulation

First, consider how those two elitist beliefs identified above are on display when lawmakers or regulatory advocates make efforts to control speech or content.[2] Calls to regulate free speech are often premised on the belief that something must be done to “protect The Children.”[3] Personal and parental responsibility [4] are regarded as inadequate safeguards [5] since some parents will inevitably fall down on the job by not adequately shielding their children’s eyes and ears from potentially objectionable (or supposedly harmful) speech. Therefore, government must regulate content that is indecent, profane, excessively violent, and so on. The definition of those things is then left to unelected bureaucrats and judges to make on our behalf.

But it’s not just about “The Children.” Some regulatory advocates believe that even the choices made by consenting adults must be disregarded because some people fail to understand the supposedly destructive nature of the speech they are consuming. Government must act to protect people from making what some regulatory advocates regard as destructive or even immoral choices that could bring harm to them or their loved ones.

In sum, regulatory advocates are essentially saying that people cannot be trusted or left to their own devices and, therefore, government must intervene and establish a baseline “community standard” on behalf of the entire citizenry to tell them what‘s best for them.[6] Even if those citizens have tools and information at their disposal to make sensible decisions about objectionable content, that’s not good enough because they might not do the job properly. Government must do it for them!

II. The Elitism of Privacy Regulation

This same mentality motivates calls for privacy regulations. Those who call for government interventions to “protect privacy” often claim that people too willingly surrender personal information about themselves and that they don’t understand the adverse consequences of those actions.[7] Alternatively, regulatory advocates claim that advertising and marketing efforts are inherently “manipulative” and that people do not realize they are being duped into surrendering personal information or into buying products or services they supposedly don’t need.[8] Of course, those regulatory advocates rarely pause to explain to us how it is that they were not also duped and manipulated by the same things—again revealing their deeply-rooted elitism! (As discussed below, this makes it clear how the psychological phenomenon of “third-person effect hypothesis” is driving much of this debate.)

“Protecting The Children” is also used as a rhetorical cover for regulation here, but not as often in debates over speech controls.[9] Instead, regulatory advocates mostly focus on adults who are presumed not to know what is in their own best interest—necessitating paternalistic government intervention on their behalf.

III. Intellectual Schizophrenia on Both the Left & Right

What is particularly interesting about all this is the way these two issues expose a sort of intellectual schizophrenia at work on both the Left and Right of the political spectrum. Left-leaning policymakers and intellectuals typically decry censorship efforts (except where “commercial speech,” “hate speech” and “bias” are at issue), but are quick to rally around proposals to layer privacy regulations on the Internet. The opposite is often true of many on the Right of the political spectrum: They typically declare privacy regulations to be paternalistic and antithetical to free enterprise (or perhaps just erosive of efforts to legislate morality),[10] but in the next breath advocate controls on content they find objectionable.

Few on either side stop to consider the relationship between speech and privacy. In fact, they are but two sides of the same coin. After all, what is your “right to privacy” but a right to stop me from observing you and speaking about you?[11] “Protecting privacy,” therefore, typically means restricting speech rights in the process. Advocates of privacy regulation often insist that the use, processing and collection of information are “conduct” unprotected by the First Amendment, but in fact, the First Amendment broadly protects the gathering and distribution of information as part of the process of communication (“speech”).[12] Similarly, attempts to “clean up” speech or “protect The Children,” often require regulations that would betray the privacy of adults by expanding the role of government, and impose serious burdens on businesses and markets—such as age verification mandates [13] or extensive data retention requirements.[14]

IV. Common Tactics & Regulatory Mechanisms

The two movements also share common political tactics and regulatory approaches. Privacy advocates generally favor “opt-in” mandates as the federal “baseline standard” for any website collecting information about users, especially their browsing habits (regardless of whether the information is “personally identifiable”). In other words, the law would create a property right in such “personal information” (ironically, many advocates of this approach criticize or reject intellectual property.) In a similar vein, many advocates of speech controls push for mandatory parental control tools or restrictive default settings.[15] That is, if government won’t censor speech outright, regulatory advocates want lawmakers to at least (1) require that media, computing and communications devices be shipped to market with parental controls embedded or included (as proposed in Australia and with China’s “Green Dam” filter),[16] and possibly, (2) that such controls be defaulted to their most restrictive position—forcing users to opt-out of the controls later if they want to consume media rated above a certain threshold.

More sophisticated advocates of speech controls and privacy regulation will likely argue that their paternalism is less elitist or intrusive because they merely want to “nudge” the public into making “better” decisions. Economist Richard Thaler and legal scholar Cass Sunstein (director of President Obama’s Office of Information and Regulatory Affairs, responsible for analyzing most new federal regulations) popularized this approach with their 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness. Based on behavioral economics studies, they argue that both government and private actors must inevitably make decisions about “choice architecture” and that, by setting defaults, incentives and rules smartly, “choice architects” can and should improve decision-making without blocking, fencing-off or significantly burdening choices.[17]

In this regard, Sunstein and Thaler’s approach parallels the work of Lawrence Lessig, one of the most influential Internet policy thinkers. Lessig has argued that the “architecture” of “code” (how software is written) “regulates” all online activities and requires government oversight and intervention to keep in check. Otherwise, he warned ominously a decade ago, “Left to itself, cyberspace will become a perfect tool of control.”[18] Lessig’s hyper-pessimistic predictions have proven unwarranted, however. Far from fostering a world of “perfect control,” code and cyberspace have proven remarkably difficult to regulate, but nonetheless has generally benefited consumers and citizens without centralized direction.[19] Still, Lessig, Sunstein, and others of this ilk persist in their advocacy of “nudges” of many varieties to impose their will on cyberspace through mandates from above.

But while it might be possible to define “better decisions” and argue that poor choice architecture leads people to choose things they clearly don’t want in contexts like investment decisions and mortgages, how can elites know what other people really want in highly subjective contexts like privacy and speech? Should they rely on opinion polls—the highly subjective results of which depend heavily on “choice architecture” of question-crafting—to guess what the right default should be?[20] Was the Chinese proposal to mandate deployment of “Green Dam” just a harmless “nudge” because users weren’t barred from uninstalling the filtering software that must accompany their computers (i.e., “opting-out”)? The problem becomes even more difficult where trade-offs among competing values are inevitable. For example, data collection about Internet users raises privacy concerns for some but benefits all, creating more funding for “free” content (i.e., speech) and services users prefer by making more valuable the advertising that supports online publishers. In short, regulations of speech and privacy are likely to be pure paternalism, even when billed as “libertarian paternalism as Thaler and Sunstein label their approach.[21]

What might be called “regulatory blackmail” is also a time-honored tradition among both advocates of speech controls and privacy regulation. When censorship advocates have previously been impeded by the First Amendment, they have worked behind the scenes with lawmakers or regulatory agencies to use indirect pressure and strong-arming tactics to extract “voluntary concessions” from companies or others.[22] For example, in 2004, the FCC strong-armed radio giant Clear Channel into agreeing to a “voluntary” consent decree that involved taking Howard Stern off the air.[23] Similarly, in 2008, XM and Sirius Satellite Radio finally agreed to set aside 4% of their system capacity for use by politically favored racial minorities (a kind of speech control) as a “voluntary condition” of their merger—after the FCC had sat on their application for nearly 16 months.[24] This race-based preference would have been unconstitutional if the FCC had imposed it directly.[25] While the FTC has been far less prone to such abuse and actually plays a key role in holding companies to their promises, its current Chairman, Jon Leibowitz, has hung the “regulatory sword of Damocles” over the heads of the online advertising industry, threatening them with a “day of reckoning” if he doesn’t get what he wants from industry self-regulatory efforts.”[26] The sword could actually fall if the FTC turns self-regulation into the European model of “co-regulation,” where the government steers and industry simply rows.[27]

V. The Crisis Mentality that Drives Regulation

Speech and privacy regulatory advocates share another trait in common: an affinity for the use of a crisis mentality as a method of spurring political action. In his 1995 book The Vision of the Anointed: Self-Congratulation as a Basis for Social Policy, political philosopher and economist Thomas Sowell formulated a model that he argued drives ideological crusades to expand government power over our lives and economy. “The great ideological crusades of the twentieth-century intellectuals have ranged across the most disparate fields,” noted Sowell. But what they all had in common, he argued, was “their moral exaltation of the anointed above others, who are to have their different views nullified and superseded by the views of the anointed, imposed via the power of government.”[28] These government-expanding crusades shared several key elements, which Sowell identified as follows:

  1. Assertion of a great danger to the whole society, a danger to which the masses of people are oblivious.
  2. An urgent need for government action to avert impending catastrophe.
  3. A need for government to drastically curtail the dangerous behavior of the many, in response to the prescient conclusions of the few.
  4. A disdainful dismissal of arguments to the contrary as either uninformed, irresponsible, or motivated by unworthy purposes.

We see this model at work on a daily basis today with our government’s various efforts to reshape our economy, but the model is equally applicable to debates over speech controls and privacy regulation. In particular, the various “technopanics”[29] we have witnessed in recent years fit this model. For example, consider how this model plays out in the debate over online social networking:

  1. Assertion of a great danger to the whole society [online sexual predators], a danger to which the masses of people are oblivious.
  2. An urgent need for government action [such as mandatory online age verification [30] or the Deleting Online Predators Act [31]] to avert impending catastrophe.
  3. A need for government to drastically curtail the dangerous behavior of the many [must stop kids and adults from being online together on same sites], in response to the prescient conclusions of the few [some state Attorneys General].[32]
  4. A disdainful dismissal of arguments to the contrary as either uninformed, irresponsible, or motivated by unworthy purposes [child safety researchers and others are told that their research is meaningless or offbase].[33]

We also see this model in play in other debates, such as efforts to regulate “excessively violent” video games and television programming.[34] And consider how this model plays out on the privacy front:

  1. Assertion of a great danger to the whole society [amorphous privacy violations], a danger to which the masses of people are oblivious.
  2. An urgent need for government action [“baseline federal privacy regulation”] to avert impending catastrophe.
  3. A need for government to drastically curtail the dangerous behavior of the many [anyone who shares information online], in response to the prescient conclusions of the few [a handful of privacy advocacy groups].
  4. A disdainful dismissal of arguments to the contrary as either uninformed, irresponsible, or motivated by unworthy purposes [any suggestion that privacy concerns are being overblown and that most information-sharing is socially beneficial is dismissed out-of-hand].

Worse yet, regulatory intervention in these cases simply begets more and more intervention to correct the inevitable failures of, or dissatisfaction with, previous interventions.[35] Thus, the “crisis” cycle never ends.

VI. Third-Person Effect Hypothesis as an Explanation

Something more profound than simple political elitism seems to be at work here, however. A phenomenon psychologists refer to as the “third-person effect hypothesis” can explain many calls for government intervention, especially in the media world.[36] Simply stated, speech and privacy critics sometimes seem to only see and hear in media or communications what they want to see and hear—or what they don’t want to see or hear. When they encounter perspectives or preferences that are at odds with their own, they are more likely to be concerned about the impact of those things on others throughout society and come to believe that government must “do something” to correct those perspectives. Many people desire regulation because they think it will be good for others, not necessarily for themselves. The regulation they desire has a very specific purpose in mind: “re-tilting” speech or market behavior in their desired direction.

The third-person effect hypothesis was first formulated by W. Phillips Davison in a seminal 1983 article:

In its broadest formulation, this hypothesis predicts that people will tend to overestimate the influence that mass communications have on the attitudes and behavior of others. More specifically, individuals who are members of an audience that is exposed to a persuasive communication (whether or not this communication is intended to be persuasive) will expect the communication to have a greater effect on others than on themselves.[37]

Davison used this hypothesis to explain how media critics on both the Left and Right seemed to simultaneously find “bias” in the same content or reports when they couldn’t possibly both be correct. In reality, their own personal preferences were biasing their ability to fairly evaluate that content. Davison’s article prompted further research by many other psychologists, social scientists, and public opinion experts to test just how powerful this phenomenon was in explaining calls for censorship and other social phenomena.[38] In these studies, third-person effect has been shown to be the primary explanation for why many people fear—or even want to ban—various types of speech or expression, including news,[39] misogynistic rap lyrics,[40] television violence,[41] video games,[42] and pornography.[43] In each case, the subjects surveyed expressed strong misgivings about allowing others to see or hear too much of the speech or expression in question, but greatly discounted the impact of that speech on themselves. Such studies thus reveal the strong paternalistic instinct behind proposals to regulate speech. As Davison notes:

Insofar as faith and morals are concerned… it is difficult to find a censor who will admit to having been adversely affected by the information whose dissemination is to be prohibited. Even the censor’s friends are usually safe from the pollution. It is the general public that must be protected. Or else, it is youthful members of the general public, or those with impressionable minds.[44]

It’s easy to see how this same phenomenon is at work in debates about privacy. Regulatory advocates imagine their preferences are “correct” (right for everyone) and that the masses are being duped by external forces beyond their control or comprehension, even though the advocates themselves are somehow immune from the brain-washing and privy to some higher truth that the hoi polloi simply cannot fathom. Again, this is Sowell’s “Vision of the Anointed” at work.

Consider the flare-up in 2004 over the introduction of Gmail, Google’s free email service. At a time when Yahoo! mail (then as now the leading webmail provider) offered customers less than 10 megabytes of email storage, Gmail offered an astounding gigabyte of storage that would grow over time (now over 7 GB). Rather than charging some users for more storage or special features, Google paid for the service by showing advertisements next to each email “contextually” targeted to keywords in that email—a far more profitable form of advertising than “dumb banner” ads previously used by other webmail providers.[45] Self-appointed (or, to extend Sowell’s framework, “self-anointed”) privacy advocates howled that Google was going to “read users’ email,” and led a crusade to ban such algorithmic contextual targeting.[46] Thierer responded to these critics by pointing out that the service was purely voluntary and noted:

you don’t speak for me and a lot of other people in this world who will be more than happy to cut this deal with Google. So do us a favor and don’t ask the government to shut down a service just because you don’t like it. Privacy is a subjective condition and your value preferences are not representative of everyone else’s values in our diverse nation. Stop trying to coercively force your values and choices on others. We can decide these things on our own, thank you very much.[47]

Interestingly, however, the frenzy of hysterical indignation about Gmail was followed by a collective cyber-yawn: Users increasingly understood that algorithms, not humans, were doing the “reading” and that, if they didn’t like it, they didn’t have to use it. Today, nearly 150 million of people around the world use Gmail, and it has a steadily growing share of the webmail market. Even though cyber-consumers have embraced the service, some privacy advocates persist in their effort to shut down Gmail. They appear determined to stop at nothing to impose their will on others—the essence of political elitism—even if that means cutting off free email service for 150 million people![48]

A similar debate has played out more recently regarding targeted online advertising in general. Advertising on search engines is, much like Gmail, targeted “contextually” based on search terms entered by users and most advertising on other websites is based on the nature of content on a site or page. But certain data is collected about users as they browse to make that advertising more effective—by measuring its performance, reducing fraud, preventing over-exposure, etc. Some privacy advocates have insisted that industry self-regulation of such practices (even if enforced by the FTC) is inadequate and have called for preemptive regulation. They are even more offended by “behavioral advertising” which allows publishers whose content would have little value as the basis for contextually targeting advertising on their own sites to compete for more highly valued advertising by showing ads to users based on other sites they’ve visited. In both cases, data collection can increase the funding available to publishers to produce more of the content and services preferred by users, thus conferring an enormous indirect benefit on users, but also directly benefits users by increasing the relevance of the advertising they see.[49] For some of the more extreme advocates of privacy regulation, however, there are no trade-offs, only absolutist “solutions:” To them, privacy is so obviously desirable that they feel at ease in deciding what’s best for everyone else. Such absolutists often respond with righteous indignation and conspiratorial fulmination when challenged to identify the harm against which they’re protecting consumers, while disdainfully dismissing all talk of the benefits of online advertising as self-serving industry propaganda.[50]

VII. The Principled Alternative: Trust People & Empower Them

There is an alternative to this elitist mentality: freedom and personal responsibility. Individuals should be permitted to live a life of their own, even if they sometimes make mistakes or choices that are at odds with what elites think is best for them. [51]

Of course, the world isn’t perfect. In an ideal world, adults would be fully empowered to tailor speech and privacy decisions to their own values and preferences. Specifically, in an ideal world, adults (and parents) would have (1) the information necessary to make informed decisions and (2) the tools and methods necessary to act upon that information. Importantly, those tools and methods would give them the ability to not only block the things they don’t like—objectionable content, annoying ads or the collection of data about them—while also finding the things they want.

Achieving that ideal is likely impossible, but the good news is that we are moving closer to it with each passing day. Citizens have more tools and methods at their disposal than ever before which enable them to make decisions for themselves and their families. And this is true for both parental controls [52] and privacy controls.[53]

Of course, some speech and privacy elitists will argue that we can’t trust empowerment tools ( e.g., filters, rating systems, or other controls) that are created by companies or other affected parties. But rather than trying to enhance those tools and educate users about how to use them, these elitists skip right past user empowerment and channel their energies into regulations that would impose a top-down, one-size-fits all standard on all adults and families—or even into trying to craft the perfect “nudge” that will help users make what elites believe to be the “right” decisions. Of course, these tools can, and should, be improved. Those groups worried about speech/content and privacy issues should focus on how we might drive such protections from the bottom-up by empowering individuals instead of government bureaucrats. The goal in both cases should be a “let-a-thousand-flowers-bloom” approach, which offers diverse tools and strategies for our diverse citizenry.[54] We need not accept “one-size-fits” all approaches, whether they be regulatory mandates or “nudges,” based on the presumption that elites know best.

Finally, it is vital not to lose sight of what’s ultimately at stake here. If regulatory approaches trump the empowerment agenda we have described, the future of a free and open Internet—indeed, as technology converges, the future of all media—is at risk.[55] By imposing technological solutions from the top-down that can never keep pace with technological change, regulation necessarily forecloses freedom and innovation.[56] By contrast, individual empowerment allows innovation to flourish. The better approach across the board is education, not regulation.[57] Empowerment, not elitism, is the path forward. The digital elite should be leading this effort by developing and promoting technologies of empowerment, not crafting regulatory mandates to force their will upon us.[58]

#

Adam Thierer is a Senior Fellow with The Progress & Freedom Foundation and the director of its Center for Digital Media Freedom. Berin Szoka  is a Senior Fellow with PFF and the Director of PFF’s Center for Internet Freedom.

[1] . William A. Henry, In Defense of Elitism (1995) at 2-3.

[2] . See Adam Thierer, The Progress & Freedom Foundation, Congress, Content Regulation, and Child Protection: The Expanding Legislative Agenda, Progress Snapshot 4.4, Feb. 2008, www.pff.org/issues-pubs/ps/2008/ps4.4childprotection.html. Like American courts, we use the term “speech” as a broad catch-all for communications, including both actual speaking as well as other forms of transmitting, as well as receiving, information (“content”).

[3] . See generally Adam Thierer, Don’t Scapegoat Media, USA Today, Dec. 4, 2008, www.pff.org/issues-pubs/ps/2008/ps4.24scapegoatmedia.html; Marjorie Heins, Not in Front of the Children, “Indecency,” Censorship, and the Innocence of Youth (2001); Karen Sternheimer, It’s Not the Media: The Truth about Pop Culture’s Influence on Children (2003); Karen Sternheimer, Kids These Days: Facts and Fictions about Today’s Youth (2006).

[4] . See Adam Thierer, The Progress & Freedom Foundation, FCC Violence Report Concludes that Parenting Doesn’t Work, PFF Blog, Apr. 26, 2007, http://blog.pff.org/archives/2007/04/fcc_violence_re.html.

[5] . See Adam Thierer, The Progress & Freedom Foundation, Sen. Rockefeller Gives Up on Parenting at Senate Violence Hearing, PFF Blog, June 26, 2007, blog.pff.org/archives/2007/06/sen_rockefeller_1.html.

[6] . Adam Thierer, Conservatives, Porn, and “Community Standards,” The Technology Liberation Front, March 2, 2009, http://techliberation.com/2009/03/02/conservatives-porn-and-community-standards.

[7] . Berin Szoka & Adam Thierer, The Progress & Freedom Foundation, Online Advertising & User Privacy: Principles to Guide the Debate, Progress Snapshot 4.19, Sept. 2008, www.pff.org/issues-pubs/ps/2008/ps4.19onlinetargeting.html.

[8] . Jeff Chester, for decades the great gadfly of American advertising, has decried “the system … developed to track each and every one of us and our behavior for one-on-one marketing efforts” as “manipulative, intrusive and un-democratic.” Wendy Melillo, Q&A: Chester Writes the Book on Privacy, Dec. 11, 2007, www.gfem.org/node/227. For instance, Chester and other leading “privacy advocates” ridicule the idea of smart phones as a “liberating technology” and insist that,

Despite the glowing words about customization and personalized service, what marketers and advertisers are increasingly offering consumers is merely the illusion of free choice. Mobile operators offer their various options and services, not on an individual basis, but preconfigured according to segmented demographic profiles.

Center for Digital Democracy and U.S. Public Interest Research Group, Complaint and Request for Inquiry and Injunctive Relief Concerning Unfair and Deceptive Mobile Marketing Practices, Jan. 13, 2009 (emphasis original), www.democraticmedia.org/files/FTCmobile_complaint0109.pdf. See generally Berin Szoka & Adam Thierer, The Progress & Freedom Foundation, Targeted Online Advertising: What’s the Harm & Where Are We Heading?, Progress on Point 16.2, Feb. 2009, www.pff.org/issues-pubs/pops/2009/pop16.2targetonlinead.pdf.

[9] . Berin Szoka & Adam Thierer, The Progress & Freedom Foundation, COPPA 2.0: The New Battle over Privacy, Age Verification, Online Safety & Free Speech, Progress on Point 16.11, May 2009, www.pff.org/issues-pubs/pops/2009/pop16.11-COPPA-and-age-verification.pdf.

[10] . The Supreme Court has used a “right to privacy” to strike down laws against the use of contraception by married couples, Griswold v Connecticut, 381 U.S. 479 (1965), and abortion, Roe v. Wade, 410 U.S. 113 (1973).

[11] . Eugene Volokh, Freedom of Speech and Information Privacy: The Troubling Implications of a Right to Stop People From Speaking About You, 52 Stanford L. Rev. 1049 (2000), available at www.pff.org/issues-pubs/pops/pop7.15freedomofspeech.pdf.

[12] . See , Amicus Brief for Association Of National Advertisers, Cato Institute, Coalition For Healthcare Communication, Pacific Legal Foundation And The Progress & Freedom Foundation In Support Of Appellants, IMS Health v. Sorrell, No. 09-1913-cv(L), 09-2056-cv(CON) (2nd Cir. 2009), available at www.pff.org/issues-pubs/filings/2009/071309-Brief-Amici-Curiae-ANA-et-al-Second-Circuit-(09-1913-cv).pdf.

[13] . See Adam Thierer, The Progress & Freedom Foundation, Social Networking and Age Verification: Many Hard Questions; No Easy Solutions, Progress on Point No. 14.5, March 2007, www.pff.org/issues-pubs/ pops/pop14.8ageverificationtranscript.pdf; www.pff.org/issues-pubs/pops/pop14.5ageverification.pdfAdam Thierer, The Progress & Freedom Foundation, Statement Regarding the Internet Safety Technical Task Force’s Final Report to the Attorneys General, Jan. 14, 2008, www.pff.org/issues-pubs/other/090114ISTTFthiererclosingstatement.pdf; Nancy Willard, Why Age and Identity Verification Will Not Work—And is a Really Bad Idea, Jan. 26, 2009, www.csriu.org/PDFs/digitalidnot.pdf; Jeff Schmidt, Online Child Safety: A Security Professional’s Take, The Guardian, Spring 2007, www.jschmidt.org/AgeVerification/Gardian_JSchmidt.pdf.

[14] . Adam Thierer, The Progress & Freedom Foundation, Mandatory Data Retention: How Much is Appropriate, PFF Blog, June 26, 2006, http://blog.pff.org/archives/2006/06/mandatory_data.html

[15] . Adam Thierer, The Progress & Freedom Foundation, The Perils of Mandatory Parental Controls and Restrictive Defaults, Progress on Point 14.4, Apr. 11, 2008, www.pff.org/issues-pubs/pops/2008/pop15.4defaultdanger.pdf.

[16] . Adam Thierer, China’s Green Dam Filter and the Threat of Rising Global Censorship, PFF Blog, June 17, 2009, http://blog.pff.org/archives/2009/06/chinas_green_dam_filter_and_threat_of_rising_globa.html

[17] . They define choice architecture as follows: “A structure designed by a choice architect(s) to improve the quality of decisions made by homo sapiens. Often invisible, choice architecture is the specific user-friendly shape of an organization’s policy or physical building when homo sapiens come into contact with it. Examples of choice architecture include a voter ballot, a procedure for handling well-meaning people who forget a deadline, or a skyscraper.” Nudge Glossary of Terms, www.nudges.org/glossary.cfm.

[18] . Lawrence Lessig, Code and Other Laws of Cyberspace (1999) at 6.

[19] . See Adam Thierer, Code, Pessimism, and the Illusion of “Perfect Control,” Cato Unbound, May 2009, www.cato-unbound.org/2009/05/08/adam-thierer/code-pessimism-and-the-illusion-of-perfect-control

[20] . See Solveig Singleton & Jim Harper, With A Grain of Salt: What Consumer Privacy Surveys Don’t Tell Us, 2001, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=299930.

[21] . As Cato Institute scholar Will Wilkinson has argued, the book’s “agreeably banal doctrine of choice-preserving helpfulness” blurs the lines between paternalism and libertarianism, and thus “the thrust of the conceptual renovation behind the term libertarian paternalism is to empower, not limit, political elites.” Why Opting Out Is No “Third Way,” Reason, October 2008, www.reason.com/news/show/128916.html. See also Adam Thierer, The Progress & Freedom Foundation, Sunstein’s “Libertarian Paternalism” is Really Just Paternalism, PFF Blog, April 7, 2008, http://blog.pff.org/archives/2008/04/sunsteins_liber.html.

[22] . See Robert Corn-Revere, “’Voluntary’ Self-Regulation and the Triumph of Euphemism,” in Rationales & Rationalizations: Regulating the Electronic Media (Robert Corn-Revere, ed., 1997), at 183-208.

[23] . Telecom Policy Report, Commission Settles Indecency Charges, But At What Cost?, June 30, 2004, http://findarticles.com/p/articles/mi_m0PJR/is_25_2/ai_n6091525.

[24] . See Adam Thierer, XM-Sirius, Regulatory Blackmail, and Diversity, June 17, 2008, http://blog.pff.org/archives/2008/06/xmsirius_regula.html.

[25] . See Comments of W. Kenneth Ferree on Implementation of Sirius-XM Merger Condition, The Progress & Freedom Foundation, MB Docket No. 07-57, March 30, 2009, www.pff.org/issues-pubs/filings/2009/033009siriusXMconditionfiling.pdf.

[26] . See Szoka & Adam Thierer, supra note 8 at 3.

[27] . See id. at 2.

[28] . Thomas Sowell, The Vision of the Anointed: Self-Congratulation as a Basis for Social Policy (1995) at 5.

[29] . Alice Marwick, To Catch a Predator? The MySpace Moral Panic, First Monday, Vol. 13, No. 6-2, June 2008, www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2152/1966; Wade Roush, The Moral Panic over Social Networking Sites, Technology Review, Aug. 7, 2006, www.technologyreview.com/communications/17266; Anne Collier, Why Techopanics are Bad, Net Family News, April 23, 2009, www.netfamilynews.org/2009/04/why-technopanics-are-bad.html; Adam Thierer, Parents, Kids & Policymakers in the Digital Age: Safeguarding Against ‘Techno-Panics,’ Inside ALEC, July 2009, at 16-17, www.alec.org/am/pdf/Inside_July09.pdf; Adam Thierer, Progress & Freedom Foundation, Technopanics and the Great Social Networking Scare, PFF Blog, June 10, 2008, http://techliberation.com/2008/07/10/technopanics-and-the-great-social-networking-scare.

[30] . Supra note 13.

[31] . In the 109th Congress, former Rep. Michael Fitzpatrick (R-PA) introduced the Deleting Online Predators Act (DOPA), which proposed a ban on social networking sites in public schools and libraries. DOPA passed the House of Representatives shortly thereafter by a lopsided 410-15 vote, but failed to pass the Senate. The measure was reintroduced just a few weeks into the 110th Congress by Senator Ted Stevens (R-AK), the ranking minority member and former chairman of the Senate Commerce Committee. It was section 2 of a bill that Sen. Stevens sponsored titled the “Protecting Children in the 21st Century Act” (S. 49), but was later removed from the bill. See Declan McCullagh, Chat Rooms Could Face Expulsion, CNet News.com, July 28, 2006, http://news.com.com/2100-1028_3-6099414.html?part=rss&tag=6099414&subj=news.

[32] . See Emily Steel & Julia Angwin, MySpace Receives More Pressure to Limit Children’s Access to Site, Wall Street Journal, June 23, 2006, online.wsj.com/public/article/SB115102268445288250-YRxkt0rTsyyf1QiQf2EPBYSf7iU_20070624.html; Susan Haigh, Conn. Bill Would Force MySpace Age Check, Yahoo News.com, March 7, 2007, www.msnbc.msn.com/id/17502005.

[33] . See, e.g., Letter of Henry McMaster, Attorney General, South Carolina to Attorney General Richard Blumenthal and Attorney General Roy Cooper Regarding Internet Safety Task Force (“ISTTF”) Report, January 14, 2009, www.scag.gov/newsroom/pdf/2009/internetsafetyreport.pdf

[34] . See Adam Thierer, The Progress & Freedom Foundation, Video Games and “Moral Panic,” PFF Blog, Jan. 23, 2009, http://blog.pff.org/archives/2009/01/video_games_and_moral_panic.html ; Adam Thierer, The Progress & Freedom Foundation, Fact and Fiction in the Debate over Video Game Regulation, Progress Snapshot 13.7, March 2006, www.pff.org/issues-pubs/pops/pop13.7videogames.pdf.

[35] . “All varieties of interference with the market phenomena not only fail to achieve the ends aimed at by their authors and supporters, but bring about a state of affairs which—from the point of view of their authors’ and advocates’ valuations—is less desirable than the previous state affairs which they were designed to alter. If one wants to correct their manifest unsuitableness and preposterousness by supplementing the first acts of intervention with more and more of such acts, one must go farther and farther until the market economy has been entirely destroyed and socialism has been substituted for it.” Ludwig von Mises, Human Action, at 858 (3rd ed. 1963) (1949).

[36] . See generally Adam Thierer, The Progress & Freedom Foundation, Media Myths: Making Sense of the Debate over Media Ownership (2005) at 119-123, www.pff.org/issues-pubs/books/050610mediamyths.pdf (Explaining how the third-person effect serves as a powerful explanation for the heated backlash that followed an FCC effort to moderately liberalize media ownership rules in 2003-04).

[37] . W. Phillips Davison, The Third-Person Effect in Communication, 47 Public Opinion Quarterly 1, Spring 1983, at 3.

[38] . For the best overview of third-person effect research, see Douglas M. McLeod, Benjamin H. Detenber, and William P. Eveland., Jr., Behind the Third-Person Effect: Differentiating Perceptual Processes for Self and Other, 51 Journal of Communication, Vol. 51, No. 4, 2001, at 678-695.

[39] . Vincent Price, David H. Tewksbury & Li-Ning Huang, Third-person Effects of News Coverage: Orientations Toward Media, Journalism & Mass Communications Quarterly, Vol. 74, at 525-540.

[40] . Douglas M. McLeod, William P. Eveland & Amy I. Nathanson, Support for Censorship of Violent and Misogynic Rap Lyrics: And Analysis of the Third-Person Effect, Communications Research, Vol. 24, 1997, at 153-174.

[41] . Hernando Rojas, Dhavan V. Shah, and Ronald J. Faber, For the Good of Others: Censorship and the Third-Person Effect, International Journal of Public Opinion Research, Vol. 8, 1996, at 163-186.

[42] . James D. Ivory, Addictive, But Not For Me: The Third-Person Effect and Electronic Game Players’ Views Toward the Medium’s Potential for Dependency and Addiction, University of North Carolina at Chapel Hill, School of Journalism and Mass Communication, Aug. 2002.

[43] . Albert C. Gunther, Overrating the X-rating: The Third-person Perception and Support for Censorship of Pornography, Journal of Communication, Vol. 45, No. 1, 1995, at 27-38

[44] . Supra note 37 at 14. Along these lines, a December 2004 Washington Post article documented the process by which the Parents Television Council, a vociferous censorship advocacy group, screens various television programming. One of the PTC screeners interviewed for the story talked about the societal dangers of various broadcast and cable programs she rates, but then also noted how much she personally enjoys HBO’s “The Sopranos” and “Sex and the City,” as well as ABC’s “Desperate Housewives.” Apparently, in her opinion, what’s good for the goose is not good for the gander! See Bob Thompson, Fighting Indecency, One Bleep at a Time, The Washington Post, Dec. 9, 2004, at C1, www.washingtonpost.com/wp-dyn/articles/A49907-2004Dec8.html.

[45] . See Chris Anderson, Free: The Future of a Radical Price at 112-118 (2009).

[46] . See Letter from Chris Jay Hoofnagle, Electronic Privacy Information Center, Beth Givens, Privacy Rights Clearinghouse, Pam Dixon, World Privacy Forum, to California Attorney General Lockyer, May 3, 2004, http://epic.org/privacy/gmail/agltr5.3.04.html.

[47] . See email from Adam Thierer to Declan McCullaugh on Politech Email discussion group, April 30, 2004, http://lists.jammed.com/politech/2004/04/0083.html (emphasis added).

[48] . See Complaint and Request for Injunction of the Electronic Privacy Information Center against Google, Inc., March 17, 2009, http://epic.org/privacy/cloudcomputing/google/ftc031709.pdf; see also Ryan Radia, Should the FTC Shut Down Gmail and Google Docs Because of an Already-Fixed Bug?, Technology Liberation Front Blog, March 18, 2009, http://techliberation.com/2009/03/18/should-the-ftc-shut-down-gmail-and-google-docs-because-of-an-already-fixed-bug/.

[49] . See Berin Szoka & Mark Adams, The Progress & Freedom Foundation, The Benefits of Online Advertising & the Costs of Regulation, PFF Working Paper, forthcoming.

[50] . Anti-advertising crusader Jeff Chester often resorts to questioning the motives of those who question whether his regulatory prescriptions would actually benefit consumers, see, e.g., http://techliberation.com/2009/06/17/behavioral-advertising-industry-practices-hearing-some-issues-that-need-to-be-discussed/#comment-11698840. See generally Jeff Chester, Digital Destiny: New Media and the Future of Democracy (2007).

[51] . “The only freedom which deserves the name is that of pursuing our own good in our own way, so long as we do not attempt to deprive others of theirs or impede their efforts to obtain it. Each is the proper guardian of his own health, whether bodily or mental and spiritual.” John Stuart Mill, On Liberty (Penguin Classics, 1859, 1986) at 72.

[52] . Adam Thierer, The Progress & Freedom Foundation, Parental Controls & Online Child Protection, Special Report, Version 4.0, Summer 2009, www.pff.org/parentalcontrols.

[53] . Adam Thierer, Berin Szoka & Adam Marcus, The Progress & Freedom Foundation, Privacy Solutions, PFF Blog, Ongoing Series, http://blog.pff.org/archives/ongoing_series/privacy_solutions.

[54] . Comments of Adam Thierer, The Progress & Freedom Foundation, In the Matter of Implementation of the Child Save Viewing Act; Examination of Parental Control Technologies for Video or Audio Programming; MB Docket No. 09-26, April 16, 2009, www.pff.org/issues-pubs/filings/2009/041509-%5bFCC-FILING%5d-Adam-Thierer-PFF-re-FCC-Child-Safe-Viewing-Act-NOI-(MB-09-26).pdf.

[55] . See Adam Thierer, FCC v. Fox and the Future of the First Amendment in the Information Age, Engage, Feb. 20, 2009, www.fed-soc.org/doclib/20090216_ThiererEngage101.pdf

[56] . “To act on the belief that we possess the knowledge and the power which enable us to shape the processes of society entirely to our liking, knowledge which in fact we do not possess, is likely to make us do much harm.” Friedrich von Hayek, “The Pretence of Knowledge,” in The Essence of Hayek, (Hoover Inst., 1984), at 276.

[57] . Adam Thierer, The Progress & Freedom Foundation, Two Sensible, Education-Based Legislative Approaches to Online Child safety, Progress Snapshot 3.10, Sept. 2007, www.pff.org/issues-pubs/ps/2007/ps3.10safetyeducationbills.pdf.

[58] . See, e.g., Berin Szoka, Google, CDT, Online Advertising & Preserving Persistent User Choice Across Ad Networks Through Plug-ins, Technology Liberation Front Blog, March 13, 2009, http://techliberation.com/2009/ 03/13/google-cdt-online-advertising-preserving-persistent-user-choice-across-ad-networks-through-plug-ins/.

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First Amendment Protection of Search Algorithms as Editorial Discretion https://techliberation.com/2009/06/04/first-amendment-protection-of-search-algorithms-as-editorial-discretion/ https://techliberation.com/2009/06/04/first-amendment-protection-of-search-algorithms-as-editorial-discretion/#comments Fri, 05 Jun 2009 02:44:15 +0000 http://techliberation.com/?p=18647

Cory Doctorow has called for a Wikipedia-style effort to build an open source, non-profit search engine. From his column in The Guardian:

What’s more, the way that search engines determine the ranking and relevance of any given website has become more critical than the editorial berth at the New York Times combined with the chief spots at the major TV networks. Good search engine placement is make-or-break advertising. It’s ideological mindshare. It’s relevance… It’s a terrible idea to vest this much power with one company, even one as fun, user-centered and technologically excellent as Google. It’s too much power for a handful of companies to wield. The question of what we can and can’t see when we go hunting for answers demands a transparent, participatory solution. There’s no dictator benevolent enough to entrust with the power to determine our political, commercial, social and ideological agenda. This is one for The People. Put that way, it’s obvious: if search engines set the public agenda, they should be public.

He goes on to claim that “Google’s algorithms are editorial decisions.”   For Doctorow, this is an outrage: “so much editorial power is better vested in big, transparent, public entities than a few giant private concerns.”

I wish Doctorow well in his effort to crowdsource a Google-killer, but I’m more than a little skeptical that anyone would actually want to use his search engine of The People.  My guess is that, like most things produced in the name of “The People” (Soviet toilet paper comes to mind), it will probably won’t be much fun to use, and will likely chafe noticeably. (For the record, I love and regularly use Wikipedia; I just don’t think that model is unlikely to produce a particularly useful search engine.  As Doctorow himself has noted of Google, “they make incredibly awesome search tools.”)

But I’m glad to see that Doctorow has conceded an important point of constitutional law: The First Amendment protects the editorial discretion of search engines, like all private companies, to decide what to content to communicate.  For a newspaper, that means deciding which articles or editorials to run.  For a library or bookstore, it means which books to carry.  For search engines, it means how to write their search algorithims.

Doctorow’s “We’ll build our own darn rocket ship in the backyard!” response  to his deep concerns about Google’s dominance of search does not, of course, impinge on Google’s editorial discretion—and for that, I commend him.  But others, most notably Frank Pasquale, have indeed proposed government action to address such concerns in ways that most surely would impinge on the First Amendment rights of all search engines.

Pasquale’s comlpaint about Google is essentially the same as Doctorow’s, but rather than proposing an innovative (if unrealistic) alternative (like Doctorow), he  has called (PDF) for the “creation of a Federal Search Commission to parallel the Federal Communications Commission” and declared that ” In order to reduce opportunities for clickfraud and unfair treatment of indexed entities, qualified transparency will be needed in order to open up the ‘black box’ of search engine operations to at least some third parties.”   He focuses on search algorithms because:

The heart of a search engine and the key to its success is its search algorithm. Effective algorithms are protected by a veil of secrecy and by various intellectual property rights. As a result, new entrants cannot easily appropriate existing algorithms. Moreover, many algorithms are trade secrets. Unlike patents, which the patent holder must disclose and which eventually expire, these trade secrets may never enter the public domain. Search algorithms may be analogous to the high-cost infrastructure required for entry into the utility or railroad markets.

He diagnoses the problem as follows:

given the emphasis on secrecy in the search engine business model, no one can verify that such rankings have not been manipulated or that subtler biases in favor of search engines’ partners are not being worked into the search algorithm… If search engines are to be accountable at all, if their interest is to be balanced against those of the various other claimants involved in search-related disputes, and if social values are to be given any weight, some governmental agent should be able to peer into the black box of search and determine whether or not illegitimate manipulation has occurred.

But what about editorial discretion?  Why should Google be forced to change its PageRank algorithms any more than The New York Times should be forced to change how it decides which stories to run?  Moreover, why should Google be forced to disclose how this process works?  Assigning a government monitor to sit in on meetings of the Times‘ editorial board “to detect bias” would clearly impinge on their editorial discretion.  Similarly, I don’t see why forcing a Yahoo!, Microsoft or any other search engine to disclose their equivalent processes for ranking search results should pass constitutional muster.

Editorial discretion means getting to make your own decisions, even if they might seem biased to those wise elites who “know better” because, well, it’s your decision and not the government’s!  Saying that speakers can make whatever decisions they want as long as they’re not biased means speakers don’t really have editorial discretion after all.

So, if recognizing that search algorithms are a form of editorial discretion is a problem (as Doctorow implies), it’s only insofar as this might frustrate the desires of those who would regulate search.

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