After posting the first three installments of my ongoing look at Tim Wu’s important new book, The Master Switch: The Rise and Fall of Information Empires, [see parts 1, 2, & 3], I’ve heard back from some readers as well as Prof. Wu himself that I may be going a bit hard on him, or that I am under-appreciating some of his valid critiques. In particular, Wu and others have claimed I’ve ignored or downplayed his admission that the problem of regulatory capture is a prime culprit of “the cycle” he addresses in his book. So, let me address that point here today.
I have acknowledged that Prof. Wu’s book includes some occasional references to the problem of regulatory capture or bureaucratic bungling throughout the history of communications and media policy. In a comment to my previous post, Wu itemizes a couple of those instances, most of which I’d already cited before. But here’s probably the best passage from the book on this point:
Again and again in the histories I have recounted, the state has shown itself an inferior arbiter of what is good for the information industries. The federal government’s role in radio and television from the 1920s through the 1960s, for instance, was nothing short of a disgrace…. Government’s tendency to protect large market players amounts to an illegitimate complicity … [particularly its] sense of obligation to protect big industries irrespective of their having become uncompetitive. (p. 308)
I agree. And, as I also noted in my previous essay, I very much appreciated this footnote in chapter 3 of Wu’s book: “The technical term for such a system is ‘corporatism’: in its extreme manifestation it is called ‘fascism.” Wu is absolutely right. I applaud him for labeling this system what it really is.
But here’s what’s so damn peculiar about Wu and his book when it comes to the problem of regulatory capture and bureaucratic mismanagement: as soon as he raises it, he immediately walks away from it. There’s seemingly never any serious lesson drawn from it. Continue reading →
Chris Soghoian has responded to my recent post lauding his Targeted Advertising Cookie Opt-Out (or “TACO” – documented and downloadable here). We’re agreed in the main on user empowerment. The interesting stuff is on the margin: He disagrees with me that blocking third party cookies as I do (and he does too) is a satisfactory approach to suppressing tracking by advertisers.
There are a couple of points worth making about the discussion.
The first has to do with our slightly differing objectives. Chris is deeply focused on advertisers and his dislike of being tracked by advertisers. Though it is not absolute, I have a preference against tracking by anyone other than sites that I know, like, and trust. I’m no more worried about advertisers than any entity that would track my surfing – and there are many.
Again, TLF readers, I ask you to try setting your browser to query you before setting cookies. It’s a real insight into the dozens of entities getting a look at you as you surf, including a bunch of social networks and news sites.
If “advertisers” are what you seek to harness, that seems like a group that can be captured through some kind of centralized control mechanism. (I don’t think it actually is.) But if your goal is privacy as against all comers, you don’t attempt to centrally plan or decide who is good and who is bad. Responsibility rests with the end user.
Let the goal be “advertisers,” though. And I ask: Those social networks and news aggregators – are they “advertisers”? If you’re going to require a subset of Web communicators to obey opt-out cookies, you have to be able to define that subset – a problem Chris doesn’t seem to have thought about yet.
Lots of different publishers, sites, and networks have data that is entirely fungible with the tracking data advertisers collect. What do you get if you push down on the “officially advertisers” part of the balloon? Workarounds.
But I’ve backed into the second point – the means to these ends. Chris soft-pedals how he would get at tracking, but as far as I can tell it’s a law that says “advertisers” have to obey opt-out cookies. Continue reading →
Writing at Slate, Tim Wu tries to make Obama out to be the real Big Government candidate on media policy, who will deliver “if not a chicken in every pot, a fiber-optic cable in every home.” By contrast, Wu implies that McCain is just another pro-big business lackey who doesn’t understand “that the media and information industries are special—that like the transportation, energy, or financial industries, they are deeply entwined with the public interest.” Wu goes on to say:
Ultimately, most of the difference in Obama’s and McCain’s media policies boils down to questions about whether the media is special and a dispute over how much to trust the private sector. Camp McCain would tend to leave the private sector alone, with faith that it will deliver to most Americans what they want and deserve. The Obama camp would probably administer a more frequent kick in the pants, in the belief that good behavior just isn’t always natural.
First, as a factual matter, Wu is just wrong about McCain being some sort of a radical hands-off, pro-market liberalizer on media policy issues. Oh, if only that were true! But for those of us who have been in DC covering telecom and media policy for many years, it is widely understood there is no nailing down John McCain on any tech, telecom or media policy issue. He’s been all over the board. While he has sponsored or supported
some deregulatory initiatives on the telecom front in the past, he’s also been a supporter of other regulatory causes. His battles with broadcasters and cable, for example, are well-known. Most recently, McCain has been leading the effort to impose a la carte mandates on cable and satellite operators.
Continue reading →
The Technology Liberation Front is the tech policy blog dedicated to keeping politicians' hands off the 'net and everything else related to technology.