Noggin – Technology Liberation Front

We Are Living in the Golden Age of Children’s Programming

Adam Thierer — Thu, 23 Jul 2009 18:24:08 +0000

The Senate Commerce Committee held a hearing yesterday where a number of Senators as well as Julius Genachowski, the new Chairman of the Federal Communications Commission, did a lot of fretting about the state of the modern children’s television programming marketplace. According to the Wall Street Journal, Senate Commerce Committee Chairman Jay Rockefeller (D-WV):

suggested that a “little red button” be required on TVs so that a child could push the button to find out how a show is rated. Democratic Sen. Mark Pryor of Arkansas agreed that a red button might help since parents often have difficulties figuring out which shows are appropriate for their children to watch.

Well, I have some good news for the Senators: There are already quite a few little buttons on every remote control made today, and at least one of those buttons can pull up an on-screen guide to get more program info! (Another of them can turn the TV off!) Moreover, the ratings for just about every program already appear at the beginning of each show, and sometimes in between. And you can find out plenty more online about every TV show under the sun if you care to look. So, I’m not sure what that fuss is all about, and we certainly don’t need to mandate “little red buttons” on every TV set when program information can be found in so many other ways.

What is more troubling about all the hand-wringing taking place at the hearing, as well as the talk of reopening the Children’s Television Act of 1990 to potentially impose more content mandates on video programmers and distributors, is that: (1) there doesn’t seem to be much appreciation for just how much wonderful children’s programming is out there today compared to the past, and (2) there doesn’t seem to be much recognition of the serious First Amendment issues at stake when government gets involved in the messy business of regulating video programming.

On that first point, let me just reiterate what I have found after conducting an exhaustive survey of the market for children’s programming in my ongoing PFF special report, Parental Controls & Online Child Protection: A Survey of Tools & Methods. I found that the overall market for family and children’s programming options continues to expand quite rapidly. Thirty years ago, families had a limited number of children’s television programming options at their disposal on broadcast TV. Today, by contrast, there exists a broad and growing diversity of children’s television options from which families can choose. The list below highlights just some of the more popular family- or child-oriented networks available on cable, telco, and satellite television today. And this list continues to grow rapidly.

ABC Family Channel (http://abcfamily.go.com)
Animal Planet (http://animal.discovery.com)
Anime Network (www.theanimenetwork.com)
Black Family Channel (www.blackfamilychannel.com)
Boomerang (www.cartoonnetwork.com/tv_shows/boomerang)
Cartoon Network (www.cartoonnetwork.com)
Discovery Channel (www.discovery.com)
Discovery Kids (http://kids.discovery.com)
Disney Channel (www.disney.go.com/disneychannel)
Encore WAM!
Familyland Television Network (www.familyland.org/content/Content.aspx?CategoryID=51)
FUNimation (www.funimation.com)
Hallmark Channel (www.hallmarkchannel.com)
Hallmark Movie Channel (www.hallmarkmoviechannel.com)
HBO Family (www.hbofamily.com)
History Channel (www.history.com)
KTV – Kids & Teens Television (www.ktvzone.com)
Learning Channel (http://tlc.discovery.com)
National Geographic Channel (http://channel.nationalgeographic.com/channel)
Nickelodeon (www.nick.com)
Nick 2
Nick Toons (http://nicktoonsnetwork.nick.com/home.html)
Noggin (www.noggin.com)
N Channel (www.the-n.com)
PBS (www.pbs.org)
PBS Kids (http://pbskids.org/go)
Science Channel (http://science.discovery.com)
Showtime Family Zone
Sprout (www.sproutonline.com)
Starz! Kids and Family (http://www.starz.com/appmanager/seg/s?_nfpb=true&_pageLabel=starz_kids_family)
Toon Disney (http://psc.disney.go.com/abcnetworks/toondisney)
Varsity World (www.varsityworld.com)

Importantly, this list does not include the growing universe of religious / spiritual television networks. Nor does it include the many family or educational programs that traditional TV broadcasters offer. Finally, the list does not include the massive market for interactive computer software or websites for children. All of this begs the obvious question: What more is it that policymakers want?

More offerings are always welcome, of course. But, on a personal note, as the parents of two young kids (ages 5 and 7), my wife and I regularly struggle to sort through all the wonderful video programming options at our disposal. We often find ourselves swimming through an ocean of choices available from our local broadcasters and multichannel video provider. Moreover, our kids are spending an increasing amount of time watching snippets of video via kid-oriented online search portals like KidZui and Glubble. Such online walled gardens offer a safe place for parents to find terrific online content for their kids.

I have to admit, all the choices my kids have today have left me a bit jealous! I grew up in small central Illinois town with a couple of crummy (Iowa-based!) broadcast stations that were barely visible on our TV (and usually only when my Dad made me hold the antenna and stick my arms up in the air to get reception!) There was also one local cinema in town that usually showed old movies from the ‘50s and ‘60s that few kids cared to see. And that was generally the extent of video choices for kids in our town. Sure, the 1970s brought us Sesame Street as well as Mister Rogers (if that was your cup of tea). Today, however, we still have those shows and much, much more. Our kids now enjoy an unprecedented cornucopia of media alternatives and, contrary to what some policymakers would have us believe, many of them are extremely high-quality in nature. My parents would have likely given anything to just have even one network as incredibly enriching as Noggin at their disposal in the ‘60s and ‘70s. Instead, on the occasions that the TV had to become a babysitter and nothing worthwhile was on the tube, I usually ended up watching trashy soap operas. (Don’t even get me started on “Days of Our Lives.” I could write a short history of the show’s 1975-1982 seasons!)

Speaking of trashy shows, there was a lot of talk at yesterday’s hearing about the “need to protect our children from harmful content,” as Sen. Rockefeller began the hearing by arguing. But as I have shown in my parental controls report, not only are there more and better quality options to steer your kids toward today, but it is easier than ever before to steer them right to those preferred options and lock down everything else in sight. As I concluded in that report:

there has never been a time in our nation’s history when parents have had more tools and methods at their disposal to help them decide what constitutes acceptable media content in their homes and in the lives of their children. […] parents now have [many tools and techniques] at their disposal to better control media content and raise their children as they see fit. That is not to say that media and communications technologies don’t continue to play a major role in our society and culture. But… parents have been empowered with tools, controls, strategies, and information, that can help them devise and then enforce a media plan for their families that is in line with their own values.

So, again, it must be asked: What is the problem here?

Finally, it should be noted that any effort by Congress or the FCC to tinker with video programming marketplace will eventually run up against serious First Amendment concerns and eventual court challenges. In a previous session of Congress, before he became Chairman of the Senate Commerce Committee, Sen. Rockefeller aggressively pushed for expanded content controls, not just for broadcast television, but for cable and satellite platforms as well. In a 2005 PFF report on Sen. Rockefeller’s “Indecent and Gratuitous and Excessively Violent Programming Control Act of 2005,” First Amendment attorney Robert Corn-Revere of the law firm Davis Wright Tremaine argued that efforts to expand the horizons of FCC regulation to cover more content and platforms “would be almost certain to fail a constitutional challenge.” Likewise, in a 2007 PFF white paper, constitutional law expert Laurence H. Tribe of the Harvard Law School, noted that the old “it’s-for-the-children” rationale for such content regulation is exactly backwards:

the malleability of children—how easy it is to mold their minds and to influence them—counts against and not in favor of centralized governmental controls. One of the arguments that you will often find is, yes, it’s all very well to believe in free speech between consenting adults but we’re talking about kids here and their minds are like plastic and they are being molded and shaped and, therefore, we have greater power to protect them. Therefore, you should keep your hands off them because they are so easy to shape. No, no, no. The argument is not that kids are malleable and therefore, Big Brother should be empowered. The argument is that kids are malleable and, therefore, families should be empowered. Parental authority should be at the center of decision making.

Indeed. And, as already noted, parents have more tools and strategies to exercise that authority than ever before, as well as more programming options to choose from. Policymakers should be celebrating these modern media marketplace developments, not bemoaning them. We are blessed to be living in the Golden Age of children’s video programming.

Safe Search Tools & Portals for Kids – The List Keeps Growing

Adam Thierer — Thu, 28 Aug 2008 16:31:17 +0000

Over at Ars, Ben Kuchera has a review of Ask.com’s redesign of its web portal for kids, AskKids.com. It’s a great new addition to the growing list of safe seach tools and web portals geared toward younger surfers.

I’m also a big fan of KidZui, the new browser for kids that provides access to over 800,000 kid-friendly websites, videos, and pictures that have been pre-screened by over 200 trained teachers and parents. The company employs a rigorous 5-step “content selection process” to determine if it is acceptable for kids between 3-12 years of age. My kids, both under the age of 7, just love it, but I can’t see many kids older than 10 enjoying it because it is mostly geared toward the youngest web surfers.

Last year, as part of my 10-part series coinciding with “Internet Safety Month,” I wrote about the market for safe search tools and web portals for kids. I generally divide these sites and services into two groups:

(1) “Safe Search” Tools and Portals for Kids (2) Child- and Teen-Oriented Websites

Below I will describe each group and list the many sites and services currently available. I encourage readers to offer additional suggestions for sites that belong on the list. (I keep a running list of these sites and services in my book, “Parental Controls and Online Child Protection: A Survey of Tools & Methods.”)

(1) “Safe Search” Tools and Portals for Kids: These sites help direct children to sites and information that are educational and enriching. Most major search engine providers offer “safe search” tools that provide filtered search results.

For example, Google offers a SafeSearch feature that allows users to filter unwanted content. Users can customize their SafeSearch settings by clicking on the “Preferences” link to the right of the search box on the Google.com home page. Users can choose “moderate filtering,” which “excludes most explicit images from Google Image Search results but doesn’t filter ordinary web search results,” or “strict filtering,” which applies the SafeSearch filtering controls to all search engine results. Similarly, Yahoo! has a SafeSearch tool that can be found under the “Preferences” link on the “My Web” tab. Like Google, Yahoo! allows strict or moderate filtering. Microsoft’s Live Search works largely the same way. Other search engine providers such as AltaVista, AskJeeves, HotBot, Lycos, and AllTheWeb, also provide filtering tools. Working in conjunction with other filters, these search engine tools are quite effective in blocking a significant amount of potentially objectionable content. Other portals act essentially as massive walled gardens and offer white lists of acceptable sites and content that have been pre-screened to ensure that they are appropriate for very young web surfers. The only downside of using such services is that a lot of wonderful material available on the World Wide Web might be missed. But many parents will be willing to make that trade-off since they desire greater protection of their children from potentially objectionable content. Table 1 lists some of the most popular options out there today. Table 1: Kid-Friendly Internet Search Engines and Portals

ALA’s Great Web Sites for Kids ( www.ala.org/greatsites)

AOL for Kids (U.S.) (http://kids.aol.com)

AOL for Kids (Canada) (http://canada.aol.com/aolforkids)

Ask Kids (www.askkids.com)

Awesome Library for Kids (www.awesomelibrary.org)

Diddabdoo ( www.dibdabdoo.com)

Education World ( www.education-world.com)

Fact Monster ( www.factmonster.com)

FirstGov for Kids ( www.kids.gov)

KidsClick (www.kidsclick.org)

Kid Zui (www.kidzui.com)

Noodle Net (www.noodlenet.com)

NetTrekker (www.nettrekker.com)

SearchEdu.com ( www.searchedu.com)

Surfing the Net with Kids (www.surfnetkids.com)

Surf Safely.com (www.surfsafely.com)

TekMom’s Search Tools for Students ( www.tekmom.com/search)

ThinkQuest Library ( www.thinkquest.org/library)

Yahoo! Kids (http://kids.yahoo.com)

(2) Child- and Teen-Oriented Websites: The child-friendly web portals discussed above generally direct children to informational and educational sites and resources. But there exist many other ways to tailor the web-surfing experience to a family’s specific needs and values. The Internet is full of wonderful sites dedicated to kids and teens. Many have an educational focus, whereas others offer enjoyable games and activities for children. Table 2 highlights some of the best of these websites, but this list just scratches the surface. If parents wanted, they could configure their web browsers to access only sites such as these and then block access to all other webpages.

Table 2: Child- and Teen-Oriented Websites

Candy Stand (www.candystand.com)

Clever Island (www.cleverisland.com)

Club Penguin (www.clubpenguin.com)

Disney’s Club Blast (http://disney.go.com/blast)

Disney’s DGamer (http://disney.go.com/dxd2/index.html?channel=68447)

Disney’s Playhouse (http://disney.go.com/playhouse/today/index.html)

Disney Toontown Online (http://play.toontown.com)

Habbo (www.habbo.com)

HBO Family XE “ HBO Family” Games (www.hbofamily.com/games)

Imbee (www.imbee.com)

Iland5 (www.iland5.com)