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Congrats Tim Wu! But Please Don’t Toss “The Regulatory Switch”

by on February 8, 2011 · 6 comments

Congrats are due to Tim Wu, who’s just been appointed as a senior advisor to the Federal Trade Commission (FTC). Tim is a brilliant and gracious guy; easily one of the most agreeable people I’ve ever had the pleasure of interacting with in my 20 years in covering technology policy. He’s a logical choice for such a position in a Democratic administration since he has been one of the leading lights on the Left on cyberlaw issues over the past decade.

That being said, Tim’s ideas on tech policy trouble me deeply. I’ll ignore the fact that he gave birth to the term “net neutrality” and that he chaired the radical regulatory activist group, Free Press. Instead, I just want to remind folks of one very troubling recommendation for the information sector that he articulated in his new book, The Master Switch: The Rise and Fall of Information Empires. While his book was preoccupied with corporate power and the ability of media and communications companies to posses a supposed “master switch” over speech or culture, I’m more worried about the “regulatory switch” that Tim has said the government should toss.

Tim has suggested that a so-called “Separations Principle” govern our modern information economy. “A Separations Principle would mean the creation of a salutary distance between each of the major functions or layers in the information economy,” he says. “It would mean that those who develop information, those who control the network infrastructure on which it travels, and those who control the tools or venues of access must be kept apart from one another.”  Tim calls this a “constitutional approach” because he models it on the separations of power found in the U.S. Constitution.

I critiqued this concept in Part 6 of my ridiculously long multi-part review of his new book, and I discuss it further in a new Reason magazine article, which is due out shortly. As I note in my Reason essay, Tim’s blueprint for “reforming” technology policy represents an audacious industrial policy for the Internet and America’s information sectors. Continue reading →

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Data Privacy Day is Among Us

by on January 27, 2011 · 2 comments

Data Privacy Day is January 28. And as Steve DelBianco writes at the NetChoice blog, now is an opportune time for it as Congress, the Commerce Department, and the Federal Trade Commission each have proposed new rights and rules for data privacy.

To appreciate Data Privacy Day you must first ignore the Euro-babble description of what is Data Privacy Day (“an international celebration of the dignity of the individual expressed through personal information”) and take it for what it really is: a prodding for Internet users to take a critical look at how they share and communicate information online.

Importantly, this is not a day for governments, but for users. As Steve writes, “the role for government should be in areas where users and business cannot act alone, including law enforcement, international data flows, and pre-empting a patchwork of state laws. Government should use is powers to pursue online fraud and criminal misuse of data, not to create rules that narrowly prescribe what and how data should be used.”

Also, check out the tech-friendly quotes from Obama’s State of the Union in Steve’s post.

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new paper: “Unappreciated Benefits of Advertising and Commercial Speech”

by on January 14, 2011 · 0 comments

Today the Mercatus Center has released a short new paper I have authored on “Unappreciated Benefits of Advertising and Commercial Speech.”  I begin the piece by noting that:

Federal policy makers, state legislators, and state attorneys general have recently shown interest in regulating commercial advertising and marketing. Several new regulatory initiatives are being proposed, or are already underway, that could severely curtail or restrict advertising or marketing on a variety of platforms. The consequences of these stepped-up regulatory efforts will be profound and will hurt consumer welfare both directly and indirectly.

I go on to note that “advertising can be an easy target for politicians or regulatory activist groups who make a variety of (typically unsubstantiated) claims about its negative impact on society,” but then continue on to explain how “the role of commercial speech in a free-market economy is often misunderstood or taken for granted.” I outline how, despite regulators’ concerns, consumers actually derive three important types of benefits from advertising and marketing: (1) Informational / Educational Benefits; (2) Market Choice / Pro-Competitive Benefits; and (3) Media Promotion / Cross-Subsidization.  After discussing each benefit, I conclude that:

For these reasons, a stepped-up regulatory crusade against advertising and marketing will hurt consumer welfare since it will raise prices, restrict choice, and diminish marketplace competition and innovation—both in ad-supported content and service markets, and throughout the economy at large.  Simply stated, there is no free lunch.

Read the entire 1,800-word essay here.  I have also embedded the document down below in a Scribd reader.

Continue reading →

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Adobe Improves Privacy Controls Before Regulators Can Saddle Up

by on January 14, 2011 · 6 comments

Via @csoghoian (who can be wrathful if you don’t attribute), Adobe buries the lede in its blog post about privacy improvements to the Flash player. They’re working with the most popular browser vendors on integrating control of “local shared objects”—more commonly known as “Flash cookies”—into the interface. Users control of Flash cookies will soon be similar to control of ordinary cookies.

It doesn’t end there:

Still, we know the Flash Player Settings Manager could be easier to use, and we’re working on a redesign coming in a future release of Flash Player, which will bring together feedback from our users and external privacy advocates. Focused on usability, this redesign will make it simpler for users to understand and manage their Flash Player settings and privacy preferences. In addition, we’ll enable you to access the Flash Player Settings Manager directly from your computer’s Control Panels or System Preferences on Windows, Mac and Linux, so that they’re even easier to locate and use. We expect users will see these enhancements in the first half of the year and we look forward to getting feedback as we continue to improve the Flash Player Settings Manager.

Mysterious, sinister “Flash cookies” were Exhibit A in the argument for a Do Not Track regulation. There is no way that people can cope with the endless array of tracking technologies advertisers are willing to deploy, the argument went, so the government must step in, define what it means to be “tracked,” and require it to stop—without kneecapping the free Internet. (Good luck with that!)

But Flash cookies are now quickly taking their place as a feature that users can control from the browser (or OS), customizing their experience of the Web to meet their individual privacy preferences. This is not a panacea, of course: People must still be made aware of the importance of controlling Flash cookies, as well as regular cookies. New tracking technologies will emerge, and consumer-friendly information controls meeting those challenges will be required in response.

But if this is what the drawn-out “war” against tracking technologies looks like, color me pro-war!

In a few short months, Adobe has begun work on the controls needed to put Flash cookies under peoples’ control. The Federal Trade Commission—prospective imposer of peace through complex, top-down regulation—took more than a year to produce a report querying whether a Do Not Track regulation might be a good idea. This problem will essentially be solved (and we’ll be on to the next one) before the FTC would have gotten saddled up.

Yes, Adobe may have acted because of the threat of damaging government regulation. That seems always to be what gets these companies moving. Of course it does, when the primary modus operandi of privacy advocacy is to push for government regulation. Were the privacy community to work as assiduously on boycotts as acting through intermediary government regulators, change might come even faster.

We could do without the standing army of regulators. Having a government sector powerful enough to cow the business sector is costly, both in terms of freedom and tax dollars.

With the failure of Do Not Track, the vision of a free and open Internet—populated by aware, empowered individuals—lives on.

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Chairman Genachowski and his Howling Commissioners: Reading the Net Neutrality Order (Part I)

by on December 30, 2010 · 8 comments

At the last possible moment before the Christmas holiday, the FCC published its Report and Order on “Preserving the Open Internet,” capping off years of largely content-free “debate” on the subject of whether or not the agency needed to step in to save the Internet.

In the end, only FCC Chairman Julius Genachowski fully supported the final solution.  His two Democratic colleagues concurred in the vote (one approved in part and concurred in part), and issued separate opinions indicating their belief that stronger measures and a sounder legal foundation were required to withstand likely court challenges.  The two Republican Commissioners vigorously dissented, which is not the norm in this kind of regulatory action.  Independent regulatory agencies, like the U.S. Courts of Appeal, strive for and generally achieve consensus in their decisions. Continue reading →

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op-ed: “Privacy Regulation and the ‘Free’ Internet”

by on December 24, 2010 · 2 comments

[Here’s an oped of mine that recently ran on Reuters.  Readers will recognize many of these themes and arguments since I have developed them here on the TLF many times before.]

Privacy Regulation and the “Free” Internet

by Adam Thierer, Mercatus Center at George Mason University

Would you like to pay $20 a month for Facebook, or a dime every time you did a search on Google or Bing?  That’s potentially what is at stake if the Obama administration and advocates of stepped-up regulation of online advertising get their way.

The Internet feels like the ultimate free lunch.  Once we pay for basic access, a cornucopia of seemingly free services and content is at our fingertips.  But those services don’t just fall to Earth like manna from heaven.  What powers the “free” Internet are data collection and advertising. In essence, the relationship between consumers and online content and service providers isn’t governed by any formal contract, but rather by an unwritten  quid pro quo: tolerate some ads or we’ll be forced to charge you for service.  Most consumers gladly take that deal—even if many of them gripe about annoying or intrusive ads, at times. Continue reading →

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Browsers Go After ‘Tracking’

by on December 19, 2010 · 4 comments

Advocates of regulation will credit regulators for the fact that major browser providers Microsoft and Mozilla are going after online “tracking.” In forthcoming versions of their browsers, they will provide controls that protect against unwanted monitoring even better than the controls that now exist.

When consumer advocates cluster in Washington, D.C., asking federal agencies to solve consumer issues, of course, any progress on the issues will be credited to the threat of coercion. But experiments like these have no controls.

Decisions about the qualities of goods and services are made out at the leading edge of consumer demand, where producers work to anticipate developing public interests. Meeting demand after it has been realized is a recipe for business failure because competitors getting there before the others win market share and profits. Laggards are losers.

You can tell when regulators push for something that does not match up with consumer demand as perceived in the business sector. The regulators get nowhere. That would be the FTC’s call a decade ago for a suite of regulations requiring “notice, choice, access, and security.” The current push for “tracking” controls does appear to meet up with consumer demand, and, again, the browser providers are working on it years ahead of what any regulation would have required.

I’ve put “tracking” in scare quotes because the open question is just what anyone means by the word. The report linked above notes a comment from Google, provider of the Chrome browser:

“The idea of ‘Do Not Track’ is interesting, but there doesn’t seem to be consensus on what ‘tracking’ really means, nor how new proposals could be implemented in a way that respects people’s current privacy controls,” said the company…

Maybe Google will be the laggard and loser for not moving on “tracking” as fast as its competitors. That’s one approach, while Microsoft and Mozilla will each take a different tack to the problem. The result will be an experiment that does have controls. The browser provider that meets up with consumer interests, in the consumer-friendliest way, wins. Such would not be the case if a federal regulation—yes, one-size-fits-all—determined what “tracking” was and how browsers or others would provide protection against it.

Marketplace competition will do better than any other known method for determining what “tracking” means to consumers and what to do about it. There is no privacy advocate, there is no technologist, no advocacy group, nor academic who knows what to do here.

The one thing I recommend is that do-not-track efforts should control the content of the header and the domains the browser communicates with. Simply putting a “do-not-track” signal in the header would punt the problem back to regulators and the cadre that surrounds them. This group would come up with something that satisfies itself, the regulatory community, but that does not digest and reconcile actual consumers’ competing interests in privacy, convenience, access to content, and so on.

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A Response to Nick Carr on Privacy & Trade-Offs

by on December 7, 2010 · 1 comment

This is a response to Nick Carr’s recent piece, “The Attack on Do Not Track,” in which he goes after me for some comments I made in this essay about the trade-offs at work in the privacy and online advertising debates.  In his critique of my essay, he argues:

What the FTC is suggesting is that the unwritten quid pro quo be written, and that the general agreement be made specific. Does Thierer really believe that invisible tradeoffs are somehow better than visible ones? Shouldn’t people know the cost of “free” services, and then be allowed to make decisions based on their own cost-benefit analysis? Isn’t that the essence of the free market that Thierer so eloquently celebrates?

My response to Nick follows. Continue reading →

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No-Cost Opt-Outs & Online Content & Culture

by on December 2, 2010 · 2 comments

In his essay today, “Go On, Opt Out. Just Don’t Come Cryin’ To Me …,” John Battelle has some very sensible thinking on the “Do Not Track” idea and privacy regulation more generally:

Look, if you want to, you can put yourself on a “do not track” list in the Real World. As you walk around in our Real World, where small shopkeepers and Starbucks alike attempt to lure you into their stores, you can simply decide to ignore their come ons. You can refuse to get a grocery card, and forego the discounts they offer. You can forego the countless coupons, come ons, and catalogs that come through your newspaper, browser, or your community mailer, and if you work at it, you can even opt out through some specialized services (with more coming soon, if the FTC gets its way). And you can turn off your television (cause lord knows even the shows are trying to influence you now), and you can ignore your friends when they talk about the latest, coolest promotion that Verizon or ATT has pushed them through their cell phones. If folks insist on talking about stuff that might smack of someone selling you something, heck, you can start to dress like the Unabomber and withdraw entirely from our obviously commercial culture. You might look weird, but at least folks will leave you alone. And if you do, your world will either be better, or it will suck more. Your call. But don’t come crying to me when you realize that in opting out of our marketing-driven world, you’ve also opted out of, well, a pretty important part of our ongoing cultural conversation, one that, to my mind, is getting more authentic and transparent thanks to digital platforms. And, to my mind, you’ve also opted out of being a thinking person capable of filtering this stuff on your own, using that big ol’ bean which God, or whoever you believe in, gave you in the first place.   Life is a conversation, and part of it is commercial. We need to buy stuff, folks. And we need to sell stuff too.

Amen, brother.  This is a point Berin Szoka and I have made repeatedly here in the past: The debate over privacy regulation is fundamentally tied up with the future of online content and culture. The idea of a cost-free opt-out model for the all online data collection / advertising may sound seductive to some, but we must take into account the opportunity costs of regulation.  The real world is full of trade-offs and, despite what the Federal Trade Commission seems to think, there is no such thing as a free lunch.

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FTC Endorses “Do Not Track” Information Control Regime for the Internet

by on December 1, 2010 · 18 comments

This morning, the Federal Trade Commission (FTC) released its eagerly-awaited Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers. As expected, the agency has generally endorsed an expanded regulatory regime to govern online data collection and advertising efforts in the name of protecting consumer privacy.  More specifically, the agency endorsed a so-called “Do Not Track” mechanism that would supposedly help consumers block unwanted data collection or advertising.  Here’s how the agency describes it:

Such a universal mechanism could be accomplished by legislation or potentially through robust, enforceable self-regulation.  The most practical method of providing uniform choice for online behavioral advertising would likely involve placing a setting similar to a persistent cookie on a consumer’s browser and conveying that setting to sites that the browser visits, to signal whether or not the consumer wants to be tracked or receive targeted advertisements.  To be effective, there must be an enforceable requirement that sites honor those choices. (p. 66)

I’m sure we’ll have plenty more to say here about the issue in coming weeks and months (comments on the FTC report are due by Jan. 31), but we’ve already commented on this proposal here before. See 1, 2, 3.  To briefly summarize a few of those concerns: Continue reading →

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