Worst. Sentence. Ever.

Here it is:

In an era where individuals take to social networks to not only connect with one another, but also share experiences, the “statusphere” as I call it, is transforming a media ecosystem into a very personal EGOsystem.

Let’s start with the awkward phrasings.

An “era” is a time-period, so you’d modify it with “when” not “where.” And why not simply begin the sentence with “When”? Those four letters could have communicated the same thing as the first four words.

Then there’s the tongue-twisting staccato of putting a prepositional phrase that starts with “to” in series with an infinitive. And not just any infinitive: a split infinitive. (I don’t think it’s always wrong to split an infinitive, but there was no need to do so here.)

The parallel between “connect” and “share” should be signaled by saying “to share” rather than letting “share” dangle eight words from the “to” signal.

The failure to set off “as I call it” with commas at both ends makes it unclear whether the author is coining this term in the first instance or distinguishing his version of the term from someone else’s.

And shifting to substance: that term—“statusphere.” Really? No.

The “-sphere” or “-osphere” suffix is a played-out meme generator.

But that is not the only meme plopped in our laps. We also have the unpunny meme, “EGOsystem.”

Oh, I get it. People are too self-oriented on social networks. (The effort is evidently to make an obvious notion seem ready for the cover of Wired circa 1995.)

My point? I haven’t got one, other than: “If you write, learn to write.” And perhaps, “Let your original ideas shine through as clear expression rather than dressing old ideas in gaudy, new words.”

This has been my review of the second sentence in a piece called “The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing” (pre-existing overdone meme, capitalization fail, and indeterminate reference all in original).

Now I’ll go see if I can get through the next sentence.

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