Michael Arrington has a write-up at TechCrunch about the unamed News Corp./NBC Universal joint venture set to launch later this year as a competitor to YouTube.
Arrington’s key points come from an announcement call he listened in on:
The two key messages Chernin and Zucker were selling were (1) a focus on respecting copyright, and (2) the fact that they were creating what they called “the largest advertising platform on earth.” That may be good messaging to stockholders, but it isn’t what the public cares about.
Working name, given by Google: “Clown Co.” Let’s see if they can escape it when they actually come up with a brand and a product.
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