I was astounded to see the misstatements and misapplication of math in a recent Atlantic blog post called “How Much Is Your Data Worth? Mmm, Somewhere Between Half a Cent and $1,200.” For his back-of-envelope calculations about the value of personal data, Alexis Madrigal writes, “User profiles — slices of our digital selves — are [...]
Last year there was discussion of a possible return of the FCC’s “Fairness Doctrine” that used to apply to broadcasters. This year, we should all be aware of the FTC’s stepped-up rhetoric toward an “Unfairness Doctrine” for privacy–an increased effort toward enforcing the “unfair” part of Section 5 of the FTC Act, which prohibits unfair [...]
What are the consumer protection issues of online social media sites and what’s the right regulatory balance? That was the focus of today’s Northern Virginia Technology Council (NVTC) event called “Social Media and Consumer Protection: Finding a Balance.” The breakfast event featured Tim Sparapani of Facebook, Pablo Chavez of Google, and Ari Schwartz of the [...]
Two recent trends evidence the importance of targeted Internet advertising–more money going toward Internet ads, and fewer people that click on display banner ads. First, the good news is that Internet advertising is rebounding (or at least seeing a reversal in the the decline of ad $). Tough economic times has decreased ad dollars among [...]
Progress Snapshot 5.10 from The Progress & Freedom Foundation A recent telephone poll conducted by professors at Berkeley and the University of Pennsylvania concluded, “Contrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interest.” The study’s authors claim that their poll is the “the first nationally [...]
Note the disclaimer below, emphasized here Seventy years ago yesterday, German troops invaded Poland. Thus began World War II—after twenty years of rising tension in Europe. For the next eight months, the world sat waiting for the other shoe to drop—the sitzkrieg (literally “sitting war”) or “Phoney War,” as the English dubbed it. Finally, Germany [...]
Mediapost has published an interview I gave to Omar Tawakol, founder of the BlueKai registry entitled “User Empowerment, Not Regulation, Is The Answer to Privacy Concerns About Targeted Ads” in which I summarize the arguments Adam Thierer and I have been making since our “Principles to Guide the Debate” piece last September. We argue for [...]
The leading trade associations in the online advertising industry have just released their new self-regulatory principles—the first comprehensive self-regulatory principles industry has produced, which track closely with the suggested guidelines released by the FTC in February. I commend the industry for setting a new standard in transparency, consumer control and data security. These Principles do much [...]
Fred Vogelstein’s essay in Wired, “Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out” describes the intensifying clash between Google and Facebook—a clash that focuses on the ability to target advertising: Like typical trash-talking youngsters, Facebook sources argue that their competition is old and out of touch. [...]
Adam Thierer and I have been trying to drive home a simple message in the ongoing debate about targeted online advertising and privacy: ”There is no Free Lunch!” We don’t have a lot of friends in this debate, since nearly everyone else seems to assume that online content and services will just continue to fall [...]