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Companies often promote consistent and reliable customer experiences. KLM touts itself as “the reliable airline” while Michelin touts its dependability “because so much is riding on your tires.” And now we have Yahoo, who announced that it will be increasing the social networking functionality in Yahoo Mail. Yahoo has the ability to promote consistency in [...]

by Adam Thierer & Berin Szoka, Progress Snaphot 6.1 Stephanie Clifford of the New York Times posted a very interesting article this week summarizing a recent “on-the-record chat” the Times staff had with Federal Trade Commission (FTC) chairman Jon Leibowitz and FTC Bureau of Consumer Protection chief David Vladeck.  The interview [discussed by Braden here] is profoundly important in that [...]

Google’s New Opt-Opt

by on August 11, 2009 · 0 comments

You want privacy, do ya’? Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village

Chris Soghoian has responded to my recent post lauding his Targeted Advertising Cookie Opt-Out (or “TACO” – documented and downloadable here). We’re agreed in the main on user empowerment. The interesting stuff is on the margin: He disagrees with me that blocking third party cookies as I do (and he does too) is a satisfactory [...]

Google’s new “Interest Based Advertising” (IBA) program represents the company’s first foray into what is generally called “Online Behavioral Advertising” (OBA):  In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content Network (GCN) and YouTube.com (but not Google.com).  This tailoring will be based on a profile [...]