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Cass Sunstein has another new book out. The University of Chicago law school professor is so insanely prolific that it seems every time I finish reading one of his new books, a new title by him lands in my inbox. Seriously, either this man does not sleep or he is a robot. Anyway, his latest book is entitled, Nudge: Improving Decisions About Health, Wealth, and Happiness , and it was co-authored with Richard Thaler, an economist also residing at Univ. of Chicago.

Their thesis is that people sometimes make bad choices (no duh, right?), but that with a little helpful prodding (i.e., “the nudge”) we mere mortals might make better decisions. The way we get there is through what they call “libertarian paternalism.” Here’s how their official book page describes it: Continue reading →