they will collaborate to help companies create and use new forms of digital signs. By exploiting Intel chips and Microsoft software, the companies hope to bring more interactivity to such devices and help retailers customized marketing offers to consumers.
Signs equipped with cameras and specialized software could recognize the age, gender and height of people in front of them, and tell what products and images received the most attention, the companies said. By gathering information about which messages are more effective, they add, traditional retailers could develop marketing approaches that better counter Web-based competitors. “Every year retailers lose more ground to online [sellers], and they have to do something about that,” said Joe Jensen, general manager of Intel’s embedded computing division.
Down below, I have jotted down a couple of thoughts about the rise of “digital signage” and more targeted forms of retail marketing, only a few of which I was able to get across in this short TV spot. I think it’s an exciting new development for both retailers and consumers for the reasons I explain down below:
ACT represents the interests of software companies, but today we’ve released a new paper trumpeting the virtues of hardware.
We highlight how software developers and computer chip makers increasingly depend on one another for better products. This symbiotic hardware/software relationship is crucial for the sort of exponential innovation we’ve grown accustomed to in the IT industry. And it is something ACT recently highlighted in a letter to the FTC signed by 37 software developers.
The old days of understanding computer processors and its effect on software was easy. Chips increased in clock speed (first in MHz, then in GHz) and this made software run faster. This worked well for years, but then it became apparent that high clock speed processors often ran idle because other system components couldn’t keep up. These processors also ran very hot, consuming lots of power and creating heat problems.
Today’s chips take a different approach. Chips now have processors with multiple cores (or CPUs) to separately but simultaneously handle independent tasks. In a survey of ACT members that we conducted for the paper, 58% of the respondents identified multicore technology as the processor advancement that has most improved their software products. One member said “multicore makes programming harder, but when my apps leverage it, they can do more.”
But how do programmers know what to do so they can better leverage processor designs such as multicore? Every major chip manufacturer worth a grain of sand has established support programs and created tools for the developer community. Sun has its Sun Developer Network, Intel has a Software Partner Program (and just announced a new software development kit (SDK) for its mobile Atom processor), and AMD has the CodeAnalyst Performance Analyzer to analyze software performance and help developers optimize applications.
In some ways it seems like chip manufacturers are sucking up to software developers. Continue reading →
I’ve ranted on here before about technological etiquette, or that lack thereof by many people. (See my tedious screed from 3 years ago: “A Few Snooty Words about Technological Etiquette.” Man, I was really angry when I wrote that piece!) As much as I love technology and defend its unrestricted use, I think it’s important to encourage social norms about proper technology use to make it less likely people will call government in to act as a nanny.
That’s why I found this new “Intel Holiday Mobile Etiquette” poll so intriguing. According to the poll, which was conducted by Harris Interactive and sponsored by Intel:
most online U.S. adults (80 percent) feel there are unspoken rules about mobile technology usage, and approximately 7 in 10 (69 percent) agreed that violations of these unspoken mobile etiquette guidelines, such as checking e-mails, sending text messages and making phone calls while in the company of others, are unacceptable.
Hmmm… While I’m glad that such a large majority still have a sense of propriety about such things, this sounds like a case of people saying one thing when they likely do quite another. Then again, my perspective might be biased by life in a big city where people have PDAs practically glued to their hands full-time. I’ve even grown accustomed to people staring at their digital devices more than me during conversations and meetings. Of course, that could just be because I am so damn boring. [My colleague Jim Harper will, no doubt, suggest the latter.] Regardless, I just remain shocked by how people feel they simply must take every call, answer every email, or do whatever else on their devices in the presence of crowds or others. In my rant from 3 years ago, I offered “Two Simple Rules of Techno-Etiquette” that I will reiterate here as the first steps down the path to techno-etiquette recovery:
(1) If you absolutely MUST take that cell phone call or answer that e-mail right away, try saying this: “Excuse me, do you mind if I do this real quick?”
(2) Do not EVER, under any circumstances, answer a cell phone call while you are in a restaurant, movie theater or other public establishment where relative quiet is expected. If you have to take the call, go outside.
The Technology Liberation Front is the tech policy blog dedicated to keeping politicians' hands off the 'net and everything else related to technology. Learn more about TLF →
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Posted in: Advertising & Marketing, Privacy, Security & Government Surveillance 
ACT represents the interests of software companies, but today we’ve released a 
The Technology Liberation Front is the tech policy blog dedicated to keeping politicians' hands off the 'net and everything else related to technology.
