A few months ago, I penned a mega book review about the growing divide between “Internet optimists and pessimists.” I noted that the Internet optimists — people like Chris Anderson, Clay Shirky, Yochai Benkler, Kevin Kelly, and others — believe that the Internet is generally improving our culture, economy, and society for the better. They believe the Net has empowered and liberated the masses, sparked unparalleled human creativity and communication, provided greater personalization and customization of media content, and created greater diversity of thought and a more deliberative democracy. By contrast, the Internet pessimists — including Nick Carr, Andrew Keen, Lee Siegel, and others — argue that the Internet is destroying popular culture and professional media, calling “truth” and “authority” into question by over-glamorizing amateurism and user-generated content, and that increased personalization is damaging deliberative democracy by leading to homogenization, close-mindedness, and an online echo-chamber. Needless to say, it’s a very heated debate!
I am currently working on a greatly expanded version of my “Net optimists vs. pessimists” essay for a magazine in which I will draw out more of these distinctions and weigh the arguments made by those in both camps. I plan on concluding that article by arguing that the optimists generally have the better of the argument, but that the pessimists make some fair points about the downsides of the Net’s radically disintermediating role on culture and economy.
So, this got me thinking that I needed to come up with some sort of a label for my middle-of-the-road position as well as a statement of my personal beliefs. As far as labels go, I guess I would call myself a “pragmatic optimist” since I generally side with the optimists in most of these debates, but not without some occasional reservations. Specifically, I don’t always subscribe to the Pollyanna-ish, rose-colored view of the world that some optimists seem to adopt. But the outright Chicken Little-like Ludditism of some Internet pessimists is even more over-the-top at times. Anyway, what follows is my “Pragmatic (Internet) Optimist’s Creed” which better explains my views. (Again, read my old essay first for some context about the relevant battle lines in this intellectual war).
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[Note: I updated this discussion and chart in a subsequent essay. See: “Are You An Internet Optimist or Pessimist? The Great Debate over Technology’s Impact on Society.”]
A number of very interesting books have been released over the past year or two which debate how the Internet is reshaping our culture and the economy. I’ve reviewed a couple of them here but I have been waiting to compile a sort of mega-book review once I found a sensible way to conceptually group them together. I’m not going to have time to cover each of them here in the detail they deserve, but I think I have at least found a sensible way to categorize them. For lack of better descriptors, I’ve divided these books and thinkers into two camps: “Internet optimists” versus “Internet Pessimists.” Here’s a list of some of the individuals and books (or other articles and blogs) that I believe epitomize these two camps of thinking:
Adherents & Their Books / Writings
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Internet Optimists
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Internet Pessimists
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Yochai Benkler, The Wealth of Networks
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Andrew Keen, The Cult of the Amateur
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Chris Anderson, The Long Tail and “Free!”
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Lee Siegel, Against the Machine
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Clay Shirky, Here Comes Everybody
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Nick Carr, The Big Switch
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Cass Sunstein, Infotopia
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Cass Sunstein, Republic.com
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Don Tapscott, Wikinomics
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Todd Gitlin, Media Unlimited
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Kevin Kelly & Wired mag in general
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Alex Iskold, “The Danger of Free”
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Mike Masnick & TechDirt blog
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Mark Cuban
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And here’s a rough sketch of the major beliefs or key themes that separate these two schools of thinking about the impact of the Internet on our culture and economy:
Beliefs / Themes
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Internet Optimists
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Internet Pessimists
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Culture / Social
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Net is Participatory
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Net is Polarizing
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Net yields Personalization
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Net yields Fragmentation
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a “Global village”
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Balkanization
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Heterogeneity
/ Diversity of Thought
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Homogeneity
/ Close-mindedness
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Net breeds pro-democratic tendencies
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Net breeds anti-democratic tendencies
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Tool of liberation & empowerment
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Tool of frequent misuse & abuse
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Economics / Business
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Benefits of “free”
(“Free” = future of media / business)
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Costs of “free”
(“Free” = end of media / business)
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Increasing importance of “Gift economy”
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Continuing importance of property rights, profits, firms
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“Wiki” model = wisdom of crowds; power of collective intelligence
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“Wiki” model = stupidity of crowds; errors of collective intelligence
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Mass collaboration
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Individual effort
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So, what to make of this intellectual war? Who’s got the story right?
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Jonathan Zittrain, who is affiliated with Oxford University and Harvard’s Berkman Center, recently released a provocatively titled book: The Future of the Internet–And How to Stop It. It’s an interesting read and I recommend you pick it up despite what I’ll say about it in a moment. (Incidentally, if you ever have a chance to hear Jonathan speak, I highly recommend you do so. He is, bar none, the most entertaining tech policy geek in the world. Imagine Dennis Miller with a cyberlaw degree.)
Jonathan’s book contrasts two different paradigms that he argues could define the Net’s future: The “generative” Net versus what he refers to as a world of “tethered, sterile appliances.” By “generative” he means technologies or networks that invite or allow tinkering and all sorts of creative uses. Think general-purpose personal computers and the traditional “best efforts” Internet. “Tethered, sterile appliances” by contrast, are technologies or networks that discourage or disallow tinkering. Basically, “take it or leave it” proprietary devices like Apple’s iPhone or the TiVo, or online walled gardens like the old AOL and current cell phone networks.
Jonathan’s thesis is that, for a variety of reasons [viruses, Spam, identify theft, etc], we run the risk of seeing the glorious days of the generative, open Net give way to more tethered devices and closed networks. He states:
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