Here’s the first of two essays I’ve recently penned making “The Case for Internet Optimism.” This essay was included in the book, The Next Digital Decade: Essays on the Future of the Internet (2011), which was edited by Berin Szoka and Adam Marcus of TechFreedom.  In these essays, I identify two schools of Internet pessimism: (1) “Net Skeptics,” who are pessimistic about the Internet improving the lot of mankind; and (2) “Net Lovers,” who appreciate the benefits the Net brings society but who fear those benefits are disappearing, or that the Net or openness are dying.  (Regular readers of this blog will be familiar with these themes since I sketched them out in previous essays here such as, “Are You an Internet Optimist or Pessimist?” and “Two Schools of Internet Pessimism.”) The second essay is here.

This essay focuses on the first variant of Internet pessimism, which is rooted in general skepticism about the supposed benefits of cyberspace, digital technologies, and information abundance. The proponents of this pessimistic view often wax nostalgic about some supposed “good ‘ol days” when life was much better (although they can’t seem to agree when those were). At a minimum, they want us to slow down and think twice about life in the Information Age and how it’s personally affecting each of us.  Occasionally, however, this pessimism borders on neo-Ludditism, with some proponents recommending steps to curtail what they feel is the destructive impact of the Net or digital technologies on culture or the economy.  I identify the leading exponents of this view of Internet pessimism and their major works. I trace their technological pessimism back to Plato but argue that their pessimism is largely unwarranted. Humans are more resilient than pessimists care to admit and we learn how to adapt to technological change and assimilate new tools into our lives over time. Moreover, were we really better off in the scarcity era when we were collectively suffering from information poverty?  Generally speaking, despite the challenges it presents society, information abundance is a better dilemma to be facing than information poverty.  Nonetheless, I argue, we should not underestimate or belittle the disruptive impacts associated with the Information Revolution.  But we need to find ways to better cope with turbulent change in a dynamist fashion instead of attempting to roll back the clock on progress or recapture “the good ‘ol days,” which actually weren’t all that good.

Down below, I have embedded the entire chapter in a Scribd reader, but the essay can also be found on the TechFreedom website for the book as well as on SSRN.  I have also includes two updated tables that appeared in my old “optimists vs. pessimists” essay.  The first lists some of the leading Internet optimists and pessimists and their books. The second table outlines some of the major lines of disagreement between these two camps and I divided those disagreements into (1) Cultural / Social beliefs vs. (2) Economic / Business beliefs.

The Case for Internet Optimism Part 1 – Saving the Net From Its Detractors (Adam Thierer) http://d1.scribdassets.com/ScribdViewer.swf

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[I’ve been working on an outline for a book I hope to write surveying technological skepticism throughout history. I first started thinking about this topic two years when I noticed that a great number of recent books about Internet policy could generally be grouped into one of two camps: Internet optimists vs. Internet pessimists. I subsequently penned an essay on the subject that generated a fair bit of attention. So, I figured I must be on to something, and the more Net policy books I read, the more I realized that the divisions between these two camps were growing wider and increasingly heated. Thus, I thought I would share this very rough draft (much of it still in outline form) of the opening chapter of that book I want to write about this great intellectual war over the impact of technology on society. I invite reader input. Update Jan. 2011: I finally published a full-length essay on this topic. You can find it here. ]

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The impact of technological change on culture, learning, and morality has long been the subject of intense debate, and every technological revolution brings out a fresh crop of both pessimists and pollyannas. Indeed, a familiar cycle has repeat itself throughout history whenever new modes of production (from mechanized agriculture to assembly-line production), means of transportation (water, rail, road, or air), energy production processes (steam, electric, nuclear), medical breakthroughs (vaccination, surgery, cloning), or communications techniques (telegraph, telephone, radio, television) have appeared on the scene.

The cycle goes something like this. A new technology appears. Those who fear the sweeping changes brought about by this technology see a sky that is about to fall. These “techno-pessimists” predict the death of the old order (which, ironically, is often a previous generation’s hotly-debated technology that others wanted slowed or stopped).  Embracing this new technology, they fear, will result in the overthrow of traditions, beliefs, values, institutions, business models, and much else they hold sacred.

The pollyannas, by contrast, look out at the unfolding landscape and see mostly rainbows in the air. Theirs is a rose-colored world in which the technological revolution du jour is seen as improving the general lot of mankind and bringing about a better order.  If something has to give, then the old ways be damned! For such “techno-optimists,” progress means some norms and institutions must adapt—perhaps even disappear—for society to continue its march forward.

Our current Information Revolution is no different. It too has its share of techno-pessimists and techno-optimists. Indeed, before most of us had even heard of the Internet, people were already fighting about it—or at least debating what the rise of the Information Age meant for our culture, society, and economy.

Web 1.0 Fight: Postman vs. Negroponte

In his 1992 anti-technology screed Technopoly: The Surrender of Culture to Technology, the late social critic Neil Postman greeted the unfolding Information Age with a combination of skepticism and scorn.  Indeed, Postman’s book was a near-perfect articulation of the techo-pessimist’s creed.  “Information has become a form of garbage,” he claimed, “not only incapable of answering the most fundamental human questions but barely useful in providing coherent direction to the solution of even mundane problems.”  If left unchecked, Postman argued, America’s new technopoly—“the submission of all forms of cultural life to the sovereignty of technique and technology”—would destroy “the vital sources of our humanity” and lead to “a culture without a moral foundation” by undermining “certain mental processes and social relations that make human life worth living.”

Postman opened his polemic with the well-known allegorical tale from Plato’s Phaedrus about the dangers of the written word.  Postman reminded us how King Thamus responded to the god Theuth, who boasted of how his invention of writing would improve the wisdom and memory of the masses relative to the oral tradition of learning.  King Thamus shot back, “the discoverer of an art is not the best judge of the good or harm which will accrue to those who practice it.”  King Thamus then passed judgment himself about the impact of writing on society, saying he feared that the people “will receive a quantity of information without proper instruction, and in consequence be thought very knowledgeable when they are for the most part quite ignorant.”

And so Postman—fancying himself a bit of a modern King Thamus—cast judgment on today’s comparable technological advances and those who would glorify them:

we are currently surrounded by throngs of zealous Theuths, one-eyed prophets who see only what new technologies can do and are incapable of imagining what they will undo. We might call such people Technophiles. They gaze on technology as a lover does on his beloved, seeing it as without blemish and entertaining no apprehension for the future. They are therefore dangerous and to be approached cautiously. … If one is to err, it is better to err on the side of Thamusian skepticism.

Nicholas Negroponte begged to differ. An unapologetic Theuthian technophile, the former director of the MIT Media Lab responded on behalf of the techno-optimists in 1995 with his prescient polemic, Being Digital.  It was a paean to the Information Age, for which he served as one of the first high prophets—with Wired magazine’s back page frequently serving as his pulpit during the many years he served as a regular columnist.

Appropriately enough, the epilogue of Negroponte’s Being Digital was entitled “An Age of Optimism” and, like the rest of the book, it stood in stark contrast to Postman’s pessimistic worldview.  Although Negroponte conceded that technology indeed had a “dark side” in that it could destroy much of the old older, he believed that was inevitable, but also not cause for much concern. “Like a force of nature, the digital age cannot be denied or stopped,” he insisted, and we must learn to appreciate the ways “digital technology can be a natural force drawing people into greater world harmony.” (This sort of techno-determism is a theme we would see on display in many of the works by other Internet optimists that followed in Negroponte’s footsteps.)

To Postman’s persistent claim that America’s technopoly lacked a moral compass, Negroponte again conceded the point but took the glass-is-half-full view: “Computers are not moral; they cannot resolve complex issues like the rights to life and to death. But being digital, nevertheless, does give much cause for optimism.”  His defense of the digital age rested on the “four very powerful qualities that will result in its ultimate triumph: decentralizing, globalizing, harmonizing, and empowering.” Gazing into his techno-crystal ball in 1995, Negroponte forecast the ways in which those qualities would revolutionize society:

The access, the mobility, and the ability to effect change are what will make the future so different from the present. The information superhighway may be mostly hype today, but it is an understatement about tomorrow. It will exist beyond people’s wildest predictions. As children appropriate a global information resource, and as they discover that only adults need learner’s permits, we are bound to find new hope and dignity in places where very little existed before.

In many ways, that’s the world we occupy today; a world of unprecedented media abundance and unlimited communications and connectivity opportunities.

But the great debate about the impact of digitization and information abundance would not end with Postman and Negroponte. Theirs would only be Act I in a drama that continues to unfold, and it is growing more heated and complex with each new character that comes on the stage.

Web War II

The disciples of Postman and Negroponte are a colorful, diverse lot. The players in Act II of this drama occupy many diverse professions—journalists, technologists, business consultants, sociologists, economists, lawyers, etc.—and they are disagreeing even more vehemently and vociferously about the impact of the Internet and digital technologies than Postman and Negroponte did.

In Exhibit 1, I have listed the Internet optimists and pessimists and list their key works.

In Exhibit 2, I have sketched out the major lines of disagreement between these two camps and divided those disagreements into (1) Cultural / Social beliefs vs. (2) Economic / Business beliefs.

When you boil it all down, there are two major points of contention between the optimists and pessimists:

1. The impact of technology on learning & culture & the role of experts vs. amateurs in that process.
2. The promise—or perils—of personalization.

The Debate over Learning & Culture

• Internet optimists and pessimists have engaged in heated debates over role of amateur production and benefits of abundant media

• pessimists fear impact of Net and “cult of amateur” on “professional” media

• without “enforceable scarcity” and protection for the “enlightened class,” the pessimists wonder how “high quality” news or “high art” will get funded and disseminated; and they worry about the decline of authority & truth

• optimists argue that new modes of production (namely peer-production) will be an adequate (if not superior) alternative
  • or they believe new business models will evolve to support professional media

• but pessimists argue that all the new choices are largely false choices
  • participatory democracy all bunk (“mob rule” and rumor mill mongering)
  • just more force-fed commercial propaganda; concerns about advertising
  • also worry about “digital sharecropping” where small group of elites make money off backs of free labor

• optimists counter that Web 2.0 offers real choices and voices
  • optimists argue that many (perhaps most) aren’t in it for the money
  • they do it for love of knowledge & “free culture”

• pessimists argue that “free” culture isn’t free at all; often just parasitic copying / piracy
  • could have profound ramifications for future of news, journalism, “high culture”
  • fear loss of trusted intermediaries & authorities
  • could “dumb down” the masses

• the centrality of Wikipedia to the discussion serves as a microcosm of the entire debate
  • does Wikipedia mark the decline of authority?
  • what is “truth,” the pessimists ask? [“truthiness” fear, a la S. Colbert & Manjoo]
  • who and what can be trusted if everyone is considered an authority?
  • on the other hand, what if it works (at least reasonably well)?
  • what does that tell us about peer production / crowdsourcing?

The Debate over the Promise or Perils of Personalization

• both optimists and pessimists agree that Net & Web 2.0 is leading to more “personalized” media experience
  • but they vehemently disagree on whether that is good or bad
  • what will it mean for participatory democracy?

• pessimists fear Negroponte’s “Daily Me” (i.e., hyper-personalization) leads to:
  • homogenization
  • close-mindedness
  • an online echo-chamber
  • overload of choices + just more corporate brainwashing

• optimists counter that personalization leads to:
  • heterogeneity / chance for everyone to be heard
  • openness
  • exposure to new thinking and opinions
  • abundance of choices = diversity of thought / participation
• in the extreme, some pessimists fear the “mechanization of the soul” and the “surrender to the machine”

• while that may sound a bit over the top, it doesn’t help that some optimists speak of the noosphere & “global consciousness” and seem to long for the eventual singularity

Who’s Got It Right?

• On balance, I believe the optimists generally have the better of the argument today
• But pessimists make many fair points that deserve to be taken seriously; they just need a more reasonable articulation of (some of) those concerns
• The better approach is what I call “pragmatic optimism,” which attempts to rid the optimist paradigm of its kookier, pollyannish thinking while also taking into account some of the very legitimate concerns raised by the pessimists, but rejecting its Luddite fringe in the process.

Thoughts on the Pessimists…

• First and foremost, the pessimists need better spokespersons! Or, they at least need a more moderated, less hysterical tone when addressing concerns raised by technological progress (many of which are quite legitimate).

• It’s often difficult to take the pessimists seriously when they persist with their seeming outright hostility to most forms of technological progress / change. Every one of them claim they are not a Luddite, and often I believe them. But the tone of some of their writing, and the thrust of some of their recommendations, have clear Luddite tendencies.

• Moreover, their endless name-calling and derision for the digital generation is, at times, just as insulting and immature as they “mob” they repeatedly castigate in their works. Too often, their criticism devolves into philosophical snobbery and blatant elitism. Constantly looking down their noses at digital natives and all “amateur” production doesn’t help them win any converts.

• It’s quite shocking how the pessimists have almost nothing good to say about Wikipedia and demonize it endlessly. Much the same goes for open source and other collaborative efforts. They don’t appear willing to accept the possibility of any benefits coming from collective efforts. And they wrongly treat the rise of collective / collaborative efforts as a zero-sum game; they seem to imagine it represents a net loss of individual effort & “personhood.” That simply doesn’t follow.

• Most importantly, the pessimists need to come to grips with the Information Revolution and offer more constructive and practical solutions to legitimately difficult transitional problems created by disintermediating influences of the digital technologies and Net.

• The nostalgia the pessimists typically espouse for the past is a common refrain of cultural and technological critics who fear that the “good ‘ol days” are behind us and the current good-for-nothing generation and their new-fangled gadgets are steering us straight into a moral abyss.  The truth typically proves less cataclysmic, of course.  The great thing about humans is that we adapt better than other creatures. When it comes to technological change, resiliency is hard-wired into our genes.  We learn how to use the new tools that are given to us and gradually assimilate them into our lives and culture.  Indeed, we have lived through more radical revolutions than the Information Revolution. We can adapt and learn to live with some of the legitimate difficulties & downsides of the Information Age.

• The pessimists are at their best when highlighting the very legitimate concerns about the challenges that accompany technological change, including the impact of the digital revolution on “professional” media and the decline of authority among trusted experts and intermediaries.
  • we absolutely don’t want to lose all that
  • there are real benefits associated with it
  • and we need to find a way to fund “professional” media / art going forward

• But, practically speaking, what would the pessimists have us do if we can’t mitigate these problems? Would they roll back the clock with burdensome restrictions? As Ben Casnocha noted recently: “the wind at the backs of all techno-optimists … [is] the forward momentum of technological development. You cannot turn back the clock. It is impossible to envision a future where there is less information and fewer people on social networks. It is very possible to envision increasing abundance along with better filters to manage it. The most constructive contributions to the debate, then, heed Moore’s Law in the broadest sense and offer specific suggestions for how to harness the change for the better.”  That’s what many pessimists have failed to do in their works.

Thoughts on the Optimists…

• The optimists currently have the better of the debate as the abundance of Web 2.0 riches is generally benefiting culture / society.

• Relative to the past it is almost impossible to see how one could argue society has not benefited from the Internet and new digital technologies. The Digital Revolution has greatly empowered masses and offered them more informational inputs.

• An age of abundance is certainly preferable to an age of information scarcity!

• But optimists need to be less Pollyanna-ish and avoid becoming the “technopolists”  (or digital utopians) that Postman feared were taking over our society
  • Way too much Rousseauian romanticism at work in some optimist writings. All this talk of the Net “remaking man” or human nature is pure rubbish.
  • Not all change is good change; the optimists need to be mature enough to understand and address the occasional downsides of digital life without dismissing the critics.
  • And they need to acknowledge that sometimes the wisdom of crowds really can = the stupidity of crowds (when does collective intelligence devolve into herd mentality?) And all this crazy talk of “the hive mind” and the “noosphere” must end.  Some of optimists sound like they long for life in The Matrix; bring on the Singularity!  That’s when you know an optimists has crossed over into the realm of quixotic techno-utopianism.

• Optimists often overplay the benefits of collective intelligence, collaboration, and the role of amateur production.  They need to frame Wiki / peer-production models as a complement to professional media, not a replacement for it.
  • Could The New York Times really be cobbled together by amateurs each day?
  • Why aren’t there any really compelling open source video games?
  • There is a big difference between “remix culture” and “rip-off culture”
  • “The Long Tail” is not “the future of all business”; but it is an increasingly important part of it, and it is wonderful that it is so much more accessible than it was in the past.
  • Will we really be better off if all professionals & intermediaries disappear? Optimists play the “old media just don’t get it” card too often and snobbishly dismiss all their concerns and efforts to reinvent themselves

• Optimists need to place technological progress in context and appreciate that, as Postman argued, there are some moral dimensions to technological progress that deserve attention.

• Of course, on the other hand, some of those moral consequences are profoundly positive, which the pessimists usually fail to appreciate or even acknowledge.

Conclusion: Toward “Pragmatic Optimism”

• Generally speaking, I believe the optimists currently have the better of the debate. It is impossible for me to believe that we were better off in an era of information poverty & un-empowered masses.

• But there’s a kernel of truth to what the pessimists predict about how the passing of the old order leaving society without some things that might be worth preserving.  And they are certainly correct that each of us should think about how to better balance new technologies and assimilate them into our lives.

• The sensible middle ground position is “pragmatic optimism”: We should embrace the amazing technological changes at work in today’s Information Age but do so with a healthy dose of humility and appreciation for the disruptive impact and pace of that change. [See my “Pragmatic (Internet) Optimist’s Creed” below]

• We need to think about how to mitigate the negative impacts associated with technological change without adopting the paranoid tone or Luddite-ish recommendations of the pessimists.

• And it is important for us to personally exercise some personal restraint in terms of the role technology plays in our life. While pessimists from Plato and Postman certainly went too far, there is a kernel of truth to their claim that, taken to an extreme, technology can have a negative impact on life and learning.  We need to focus on the Aristotelian mean. We must avoid neo-Luddite calls for a return to “the good ‘ol days” on the one hand, while also rejecting techno-utiopian Pollyanna-ism on the other

• Regardless, the old Theuth-Thamus debate about the relationship between technological change and its impact on culture and society will continue to rage. There is no chance this debate will die down anytime soon. And just wait till virtual reality goes mainstream!  Oh brother, now that is going to be a lively debate. I might turn into a Thamusian once I find my son playing a virtual gangster or pimp in “Grand Theft Auto 12: The Immersive Experience.”

• Nonetheless, generally speaking, I remain quite bullish about the prospects for technology to generally improve the human condition.

The Pragmatic (Internet) Optimist’s Creed

by Adam Thierer

I believe that the Internet and digital technologies are reshaping our culture, economy, and society in most ways for the better, but not without some serious heartburn along the way.

I believe that the world of information abundance that has dawned is vastly superior to the world of information poverty that we just left. But I also understand that not all information is equal and that that the rise of abundance raises concerns about information overload, objectionable content, and the role of “authority” and “truth.”

I believe the era of traditional Mass Media is coming to an end, but “professional” media institutions and creators continue to play a vital role in the creation, aggregation, and dissemination of news, information, culture, and entertainment. The Internet, however, will force gut-wrenching changes on traditional media institutions and some of the more traditionally vital ones (ex: daily local newspapers) will struggle to re-invent themselves, or may wither away entirely. And while I believe that “professional” journalism faces very serious challenges from the rise of the Internet and user-generated content, but I also believe that hybrid forms of news-gathering and reporting are offering society exciting new ways to learn about the world around them.

I believe Wikipedia is an amazing example of collection action / intelligence at work, but I also understand it is not without flaws and limitations. I believe Wikipedia is a wonderful complement, but not a complete substitute, for other media and information sources and inputs.

I believe that free and open source software (FOSS) has produced enormous social / economic benefits, but I do not believe that FOSS (or “wiki” models) will replace all proprietary business models or methods.  Each model or mode of production has its place and purpose and they will continue to co-exist going forward, albeit in serious tension at times.

I believe the Long Tail is a powerful phenomenon, but not “the future of all business.” It is now a more important part of the future of business, but not the entirety of it. But it is wonderful that it is more accessible than ever and that we have found ways to monetize it to benefit less well know creators and innovators.

I believe there is a difference between “remix culture” and “ripoff culture.”  Remix culture generally enhances and extends culture and creativity. Blatant content piracy, on the other hand, can discourage the creative efforts of the citizenry and deprive some of society’s most gifted creators of the incentive to produce culturally beneficial works. Likewise, hacking, circumvention, and reverse-engineering all play an important and legitimate role in our new digital economy, but one need not accept the legitimacy of those activities when conducted for nefarious purposes (think identity theft or chip-modding to facilitate video game piracy.)

I believe that the Internet has empowered the masses and created a world of “pro-sumers” that gives every man, woman, and child a soapbox on which to speak to the world. But that does not mean that all of them will have something interesting to say, and I won’t praise user-generated content as a good in and of itself. It’s quality, not volume, that counts.

I believe that the Internet’s empowering nature has changed much about society and culture, but I do not believe in the romanticism some espouse about how the Net “remaking man” or changing human nature in any fundamental way. The Internet does not liberate us from all earthly constraints and it cannot magically solve all of civilization’s problems.

I believe that the Internet is reinvigorating deliberative democracy and giving us increased exposure to a breathtaking diversity of views previously inaccessible. On the other hand, I understand that some will often seek out only those views that reinforce their pre-existing biases.

I believe in the liberating power of freedom of speech and expression, and appreciate that the Internet and the rise of user-generated content has given us a world of unprecedented information and cultural riches. I also understand, however, that unrestricted freedom of speech and expression permits an increase in the prevalence of objectionable, even loathsome, speech and content. On net, however, (excuse the pun) the Internet is the most important medium of human communication and expression yet.

In sum, there are more reasons to be optimistic than pessimistic about the Internet and its role in shaping our lives, culture, economy, and society. But that doesn’t mean it will be all roses going forward.

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Additional Reading (from me):

• Two Schools of Internet Optimism
• The Digital Decade’s Definitive Reading List: Internet & Info-Tech Policy Books of the 2000s
• Grouping Recent Net Books: Internet Optimists vs. Pessimists
• Can Humans Cope with Information Overload? Tyler Cowen & John Freeman Join the Debate
• Book Review: Clay Shirky’s Cognitive Surplus: Creativity and Generosity in the a Connected Age
• Book Review: Jaron Larnier’s You Are Not a Gadget: A Manifesto
• Book Review: A Better Pencil by Dennis Baron
• Book Review: Lee Siegel’s Against the Machine
• Book Review: Nick Carr’s Big Switch and The Shallows
• Book Review: Digital Barbarism by Mark Helprin
• Thoughts on Andrew Keen, Part 1: Why an Age of Abundance Really is Better than an Age of Scarcity
• Thoughts on Andrew Keen, Part 2: The Dangers of the Stasis Mentality
• The 10 Most Important Info-Tech Policy Books of 2009
• The Most Important Tech Policy Books of 2008

Additional Reading (from others):

• Plato on writing
• Cyberspace and Information Overload (by Tim Lee)
• Michiko Kakutani essay in the New York Times, “Texts Without Contexts”
• Andrew McAfee’s terrific essay “I Know I’m Not the Only Internet Optimist…” from his blog
• the great PBS documentary about these issues: “Digital Nation: Life on the Virtual Frontier” (+ my thoughts on the film)
• a video from a Family Online Safety Institute event about the PBS documentary that features a discussion about Internet optimism vs. pessimism
• Gordon Crovitz of The Wall Street Journal asks “Is Technology Good or Bad?”
• Peggy Noonan of The Wall Street Journal argues that “Information Overload is Nothing New“
• “Technology Sabbaths and Other Strategies for the Digitized World,” by Michael Sacasas
• “Are We Too Plugged In? Distracted vs. Enhanced Minds“, by Aaron Saenz at the Singularity Hub blog

• and here’s a great video from 1995 featuring the late Neil Postman with his pessimistic take on cyberspace..

Also, courtesy of the Brain Pickings blog, check out this amazing 1972 documentary based on Alvin Toffler’s famous 1970 book, Future Shock. It perfectly foreshadowed so many of today’s technology policy debates.

I’ve just finished reading Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion, by Hal Abelson, Ken Ledeen, and Harry Lewis, and it’s another title worth adding to your tech policy reading list. The authors survey a broad swath of tech policy territory — privacy, search, encryption, free speech, copyright, spectrum policy — and provide the reader with a wonderful history and technology primer on each topic.

I like the approach and tone they use throughout the book. It is certainly something more than “Internet Policy for Dummies.” It’s more like “Internet Policy for the Educated Layman”: a nice mix of background, policy, and advice. I think Ray Lodato’s Slashdot review gets it generally right in noting that, “Each chapter will alternatively interest you and leave you appalled (and perhaps a little frightened). You will be given the insight to protect yourself a little better, and it provides background for intelligent discussions about the legalities that impact our use of technology.”

Abelson, Ledeen, and Lewis aren’t really seeking to be polemical in this book by advancing a single thesis or worldview. To the extent the book’s chapters are guided by any central theme, it comes in the form of the “two basic morals about technology” they outline in Chapter 1:

The first is that information technology is inherently neither good nor bad — it can be used for good or ill, to free us or to shackle us. Second, new technology brings social change, and change comes with both risks and opportunities. All of us, and all of our public agencies and private institutions, have a say in whether technology will be used for good or ill and whether we will fall prey to its risks or prosper from the opportunities it creates. (p. 14)

Mostly, what they aim to show is that digital technology is reshaping society and, whether we like or it not, we better get used to it — and quick!  “The digital explosion is changing the world as much as printing once did — and some of the changes are catching us unaware, blowing to bits our assumptions about the way the world works… The explosion, and the social disruption that it will create, have barely begun.” (p 3)

In that sense, most chapters discuss how technology and technological change can be both a blessing and a curse, but the authors are generally more optimistic than pessimistic about the impact of the Net and digital technology on our society. What follows is a quick summary of some of the major issues covered in Blown to Bits.

Privacy: In the chapter on privacy, the authors conclude that it is increasingly difficult to bottle up our personal information and protect it and ourselves entirely from the outside world. “Despite the very best efforts, and the most sophisticated technologies, we can not control the spread of our private information. And we often want information to be made public to serve our own, or society’s purposes.” (p. 70) They argue that there still may be some ways to deal with the misuse of information and that some new technologies might be able to help protect our privacy at the margins. Generally speaking, however, this is a losing battle, and, more importantly, there is an increasing tension between privacy and freedom of speech:

A continuing border war is likely to be waged, however, along an existing free speech front: the line separating my right to tell the truth about you from your right not to have that information used against you. In the realm of privacy, the digital explosion has left matters deeply unsettled. (p. 70)

These are issues I discussed in more detail in my recent review of Daniel Solove’s important new book, Understanding Privacy. Abelson, Ledeen, and Lewis are right to point out that these tensions are only going to increase in coming years and their chapter outlines many of the new fault lines in the debate over online privacy.

Encryption: Having followed the “crypto wars” closely in the mid-1990s, I also found their chapter on cryptography intriguing. The authors note that encryption has gone mainstream. “Keys are cheap. Secret messages are everywhere on the Internet. We are all cryptographers now.” Despite that, the authors note that “very little email is encrypted today.” With the exception of some human rights groups and some particularly privacy-sensitive users, most of us are perfectly content to send our e-mails unencrypted. They argue that there are three reasons most people are unconcerned about their e-mail privacy:

First, there is still little awareness of how easily our e-mail can be captured as the packets flow through the Internet. […] Second, there is little concern because most ordinary citizens feel they have little to hide, so why would anyone bother looking? […] Finally, encrypted email is not built into the Internet infrastructure in the way encrypted web browsing is. (p. 191-92)

They continue and conclude:

Overall, the public seems unconcerned about privacy of communication today, and that privacy fervor that permeated the crypto wars a decade ago is nowhere to be seen. In a very real sense, the dystopian predictions of both sides of that debate are being realized: On the one hand, encryption technology is readily available around the world, and people can hide the contents of their messages, just as law-enforcement feared… At the same time, the spread of the Internet has been accompanied by an increase in surveillance, just as the opponents of encryption regulation feared. (p. 193)

Actually, I’m not sure there really was a “privacy fervor that permeated the crypto wars a decade ago.” Many of us who argued passionately for crypto-freedom back then knew it was unlikely that the masses were going to rush right out and start encrypting all their mail the minute the policy battle ended. In reality, most of us live pretty mundane lives and just don’t care enough to go through the hassle of encrypting the random chatter of e-mail. But it was the principle of the matter that counted — the government should never be given the keys to unlock all private communications. That is what we were fighting about in the crypto wars — not the necessity of everyone encyrpting every e-mail they sent.

Importantly, however, the authors correctly note how the truly beneficial result of the fight for crypto-freedom was an explosion of online commerce, facilitated by behind-the-scenes crypto protecting our transactions. Amazon, eBay, and many other e-commerce vendors, both big and small, have prospered because of strong crypto. That was the security blanket many of us needed before we were willing to take the plunge and begin doing most of our shopping and financial transactions online. This is a great public policy success story, and Abelson, Ledeen, and Lewis do a wonderful job relaying it to the reader.

Online Free Speech / Age Verification: As a passionate First Amendment advocate, the chapter on free speech issues was also of great interest to me. The authors run through the early history of efforts to censor online speech, including the Communications Decency Act of 1996 (CDA) and the Child Online Protection Act of 1998 (COPA), and bring us right up to speed with congressional efforts such as the Deleting Online Predators Act (DOPA), which would ban social networking sites and services in publicly funded schools and libraries. “DOPA, which has not passed into law, is the latest battle in a long war between conflicting values,” note the authors. “On the one hand, society has an interest in keeping unwanted information away from children. On the other hand, society as a whole has an interest in maximizing open communication.” (p. 231)

Abelson, Ledeen, and Lewis go on to outline the dangers of online censorship and the importance of defending the First Amendment from new legislative and regulatory attacks, but they would have done well to cite the growing diversity of parental control tools and methods that are now on the market. I share their passion for defending free speech values, but it is equally important we work hard to show parents and policymakers how many effective self-help tools and strategies are out there on the market today to help them guide — or even control — their child’s media and Internet experiences. Not everyone is equally excited about what a world of media abundance offers us, or out children. If we hope to continue to fend off attacks on the First Amendment, we have to make sure parents are empowered to mentor their kids and limit access to content they find objectionable so they don’t expect Uncle Sam to play the role of national nanny.

I was glad to see the authors spend some time focusing on online age verification / identity authentication since that is probably the most important free speech debate raging today. [I’ve written quite a bit here about the battle over online age verification for social networking sites and other online sites.] The authors point out Congress already attempted to impose age verification on the Internet when they passed the Child Online Protection Act in 1998. “The big problem,” the authors note, “was that these methods either didn’t work or didn’t even exist.” (p. 248) Indeed, the effort in COPA to require “adult personal identification numbers” or a “digital certificate that verifies age” was in their words, “basically a plea from Congress for the industry to come up with some technical magic for determining age at a distance.” (p. 248)  And things really haven’t advanced much since then, they argue:

In the state-of-the-art, however, computers can’t reliably tell the if party on the other end of the communications link is a human or is another computer. For a computer to tell whether a human is over or under the age of 17, even imperfectly, would be very hard indeed. Mischievous 15-year-olds could get around any simple screening system that could be used in the home. The Internet just isn’t like a magazine store. (p. 249)

I hope policymakers are listening — especially the many stubborn state attorneys general who continue to push age verification as a silver-bullet solution to online child safety concerns.

Spectrum Policy: The authors point out how the death of media scarcity has profound implications for the future of speech regulation and spectrum policy alike. “As a society,” they argue, “we simply have to confront the reality that our mindset about radio and television is wrong. It has been shaped by decades of the scarcity argument.” (p. 292)  Regarding what it means for speech controls, they note:

If almost anyone can now send information that many people can receive, perhaps the government’s interest in restricting transmissions should be less than what it once was, not greater. In the absence of scarcity, perhaps the government should have no more authority over what gets said on radio and TV than it does over what gets printed in newspapers. (p. 261)

I couldn’t agree more, and I’ve written voluminously on the topic of creating a “consistent First Amendment standard for the Information Age.” Abelson, Ledeen, and Lewis seem to agree with what I said there when they argue:

Other regulation of broadcast words and images should end. Its legal foundation survives no longer in the newly engineered world of information. There are too many ways for the information to reach us. We need to take responsibility for what we see, and what our children are allowed to see. And they must be educated to live in a world of information plenty. (p. 293)

The death of the scarcity doctrine should also have a profound impact on the future spectrum policy decisions, they say. Perhaps scarcity-based rationales for regulation made (some) sense in the past, but:

These were facts of the technology of the time. They were true, but they were contingent truths of engineering. They were never universal laws of physics, and are no longer limitations of technology. Because of engineering innovations over the past 20 years, there is no practically significant “natural limitation” on the number of broadcast stations. Arguments from inevitable scarcity can no longer justify U.S. government denials of the use of the airwaves. The vast regulatory infrastructure, built to rationalize use of the spectrum but much more limited radio technology, has adjusted slowly — as it almost inevitably must: Bureaucracies don’t move as quickly as technological innovators. The FCC tries to anticipate resource needs centrally and far in advance. But technology can cause abrupt changes in supply, and market forces can cause abrupt changes in demand. Central planning works no better for the FCC than it did for the Soviet Union. (p. 272)

I completely agree, although challenging questions remain about how to get us out of the current mess. Abelson, Ledeen, and Lewis argue that “commons-based” approaches make the most sense. I am certainly open to the idea of treating certain swaths of spectrum as a commons, but it’s important to recognize that this does not necessarily get the regulators completely out of the picture. In fact, as my TLF colleague Jerry Brito has persuasively argued, there is the real potential that the FCC could become an aggressive device regulator if we switch to this approach. “A ‘commons’ model is not a third way between regulation and property, it is just another kind of regulation,” Brito concludes. That’s why I continue to believe that a property rights-based approach for most spectrum allocation makes the most sense and will get the spectrum deployed for its most highly-valued use. Commons-based approaches should supplement, not supplant, that model.

Abelson, Ledeen, and Lewis also fail to sweat the details about how to handle the issue of incumbent spectrum users in the transition to their preferred commons-based model. That strikes me as a pretty big problem. They repeatedly mention how incumbents often seek to block beneficial spectrum reforms — which is no doubt true on some occasions — but that doesn’t mean incumbent spectrum holders don’t have legitimate rights in their existing allocations that should be honored. I would hope that, even if they wanted to go with a pure commons approach going forward, the authors would at least be willing to grandfather-in existing spectrum users. If the goal is to encourage them to vacate what they currently have, incentivize them with flexible use and resale rights. For example, for the right price, a lot of broadcast spectrum holders might be willing to give up their current allotment. Alternatively, if flexible use was allowed, they might deploy their spectrum for a different purpose. Unfortunately, both of these options are currently prohibited by the FCC’s command-and-control regulatory system.

Overall, however, I enjoyed the spectrum chapter and found the history and technology primer in this chapter to be the best in the book.

Copyright: The authors have a strongly-worded chapter on copyright that generally argues for relaxing copyright protections. Interestingly, however, (unless I am missing something) I notice they don’t offer their book for free download on their site.  I’m always intrigued by copyright critics who refuse to put their own content online. Apparently, it’s another case of ‘copying is good for me, but not for thee.’ Regardless, in their copyright chapter, they argue that:

The war over copyright and the Internet has been escalating for more than 15 years. It is a spiral of more and more technology that makes it ever easier for more and more people to share more and more information. This explosion is countered by a legislative response that brings more and more acts within the scope of copyright enforcement, subject to punishments that grow ever more severe. Regulation tries to keep pace by banning technology, sometimes even before the technology exists… If we cannot slow the arms race, tomorrow’s casualties may come to include the open Internet and dynamic of innovation that fuels the information revolution. (p. 199)

The authors make a fair point about the perils of banning technologies to protect copyright. That’s never the right answer. Regrettably, however, they pay less attention to what I regard as the legitimate concerns of copyright holders about how to protect their creative works and expressive endeavors going forward. And it’s not just about protecting large-scale industries, as they and other copyright critics are often prone to claim. It’s about whether or not we want a workable copyright system going forward. Of course, some critics wouldn’t mind seeing copyright law fade into the sunset altogether. But Abelson, Ledeen, and Lewis don’t really make it clear how far they’d be willing to go. They do have a brief discussion about collective licensing approaches as a possible solution, which may be coming sooner than we think for the Net. Unfortunately, they don’t spend much time developing the details. I remain skeptical about the sensibility of that approach — especially since it will likely end up being compulsory in nature and fraught with fairness problems (i.e. Who pays in? How much? On the other end, who gets paid how much when their content appears online? etc.) Nonetheless, I think that’s where we’ll end up before the copyright wars are over, so it would have been nice to see the authors spend more time on collective licensing issues.

They also spend a lot of time discussing DRM. I was surprised by their comment that, “Developers of DRM and trusted platforms may be creating effective technologies to control the use of information, but no one has yet devised effective methods to circumscribe the limits of that control.” (p. 212) I must say, that does not seem to match up with the reality of the market we see around us today in which DRM systems are rapidly crumbling and being abandoned left and right.

Conclusion

I didn’t agree with everything in Blown to Bits, such as their unfortunate call for Net neutrality regulation. Overall, however, I enjoyed the book and recommend it. The narrative can be a little disjointed at times, almost sounding like a series of e-mail exchanges between friends (which may have been the case since the book had three authors). But the text is very accessible and contains a great deal of useful information to bring you up to speed on the hottest tech policy debates under the sun. If the authors are smart, they’ll throw the book online and update it periodically to keep it fresh. As I have found with my parental controls and Media Metrics reports, that’s the only way to keep up with the frantic pace of change in the tech policy arena — version your books like software and release periodic updates.

This book will definitely appear on my big, end-of-year “Most Important Tech Policy Books of 2008” list, which I should have wrapped up shortly. Also, I think this book makes a nice complement to Palfrey and Gasser’s Born Digital, which I reviewed here last month. And, if you are interested in another title that takes an approach similar to what Abelson, Ledeen, and Lewis have taken here, you might want to check out Bruce Owen’s outstanding 1999 book “The Internet Challenge to Television.” It’s an oldy but a goodie, as I noted here.

Finally, given the title of the book and the countless times in the text that Abelson, Ledeen, and Lewis talk about the “bits revolution,” how “bits are bits,” and how “bits behave strangely,” shockingly, they never seem to get around to crediting Nicholas Negroponte for his pioneering work on this front in Being Digital. Long before anybody else gave a damn about how the movement from a world of atoms to a world bits would change our entire existence, Nicholas Negroponte was preaching that gospel to the unconverted. And considering he was saying all that back in the dark (dial-up) ages of 1995, the man deserves some credit, as I have noted here before.

I’ve been re-reading Nicholas Negroponte’s brilliant and extraordinarily prescient 1995 book Being Digital this week, and I just came to the famous section in Chapter 12 about “The Daily Me.”  It’s his visionary discussion of a future of personalized filters for all things digital to perfectly tune news and entertainment to your personal preferences. Here’s the key passage (again, remember that he wrote this in 1995, long before most of the digital things we take for granted today existed):

Imagine a future in which your interface agent can read every newswire and newspaper and catch every TV and radio broadcast on the planet, and then construct a personalized summary. This kind of newspaper is printed in an edition of one. […] Imagine a computer display of news stories with a knob that, like a volume control, allows you to crank personalization up or down. You could have many of these controls, including a slider that moves both literally and politically from left to right to modify stories about public affairs. These cotnrols change your window onto the news, both in terms of size and its editorial tone. In the distant future, interface agents will read, listen to, and look at each story in its entirety. In the near future, the filtering process will happen by using headers, those bits about bits.

Well, that future came about sooner than even Negroponte could have predicted.  We all have a “Daily Me” now; it’s called our RSS feed.  And there are other components to the “Daily Me,” such as iGoogle and Google Alerts, which provide automated search results served up instantaneously.  And there are many other digital tools and services out there today that help us personalize our media experience.

You really gotta hand it to Negroponte for being way ahead of the curve in foreseeing all of this at a time when most of us where still using Trumpet Winsock and 14.4 modems.  Hell, Al Gore hadn’t even built the Internet yet!