Polish designer Jacek Utko acknowledged that, in the long-run, nothing can save the newspaper as a print medium, but makes a pretty good case newspapers’ ability to  stay afloat while figuring out how to make the transition to digital media depends heavily on shaking up the graphic design and layout of papers.

http://video.ted.com/assets/player/swf/EmbedPlayer.swf If nothing else, this should remind us all that innovation and entrepreneurship aren’t just about technical improvements or better business savvy, but aesthetics, too! The art of commercial culture is like the oxygen we breath: all around us but something we scarcely notice.