Why Google’s Biggest Problem with ‘Search Plus Your World’ Isn’t Antitrust

by on January 17, 2012 · 1 comment

Over at TIME.com, [I write that](http://techland.time.com/2012/01/17/why-googles-biggest-problem-isnt-antitrust-with-search-plus-your-world/) while some claim that Google Search Plus Your World violates antitrust laws, it likely doesn’t. But I note that Google does have a big problem on its hands: market reaction.

>So if antitrust is not Google’s main concern, what is? It’s that user reaction to SPYW and other recent moves may invite the very switching and competitive entry that would have to be impossible for monopoly to hold. … Users, however, may not wait for the company to get it right. They can and will switch. And sensing a weakness, new competitors may well enter the search space. The market, therefore, will discipline Google faster than any antitrust action could.

Read [the whole thing here](http://techland.time.com/2012/01/17/why-googles-biggest-problem-isnt-antitrust-with-search-plus-your-world/).

  • Anonymous

    Good essay.

    Count me in the category that’s annoyed with Google’s process of integrating its new social network into everything it does, including Google Search. When I use Google Search, I’m usually not looking for fun activities that my friends have done, since I usually hear about that from them personally. I’m looking specifically for a certain thing, where whether or not my Google+ friends like it is irrelevant.

Previous post:

Next post: