Over at TIME.com, [I write](http://techland.time.com/2011/12/12/face-recognition-technology-comes-to-malls-and-nightclubs/) about face detection technology and how privacy concerns around the tracking of consumers and targeted advertising online may be coming to the physical world.
>As Congress and the FTC balance the public interest in privacy with the advantages of new tools, let’s hope they take Sen. Rockefeller’s insight to heart: Public policy does indeed have a tough time keeping up with technology. That should be a signal to policy-makers that they shouldn’t be too hasty, lest they strangle a nascent technology while it’s in the cradle.
>Smart sign and face detection technology is very new—so new that we don’t really know how consumers will react to it. It’s tempting to want to get out in front privacy concerns, but it would be better to allow the technology to develop and mature a bit before we make any judgments.
Read [the whole thing here](http://techland.time.com/2011/12/12/face-recognition-technology-comes-to-malls-and-nightclubs/).