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	<title>Comments on: Nanny State Says: &#8220;Shhhhh! That Commercial is Too Loud!&#8221;</title>
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	<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/</link>
	<description>Keeping politicians&#039; hands off the Net &#38; everything else related to technology</description>
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		<title>By: Jschmede</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-65254</link>
		<dc:creator>Jschmede</dc:creator>
		<pubDate>Tue, 12 Jan 2010 13:19:49 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-65254</guid>
		<description>All the bill requires is that the commercial ad&#039;s decibel level not exceed that of the show. It makes sense that if you are watching a show, you shouldn&#039;t have to turn it down during a commercial because the commercial is played at twice the volume as the show you&#039;re trying to watch. &lt;br&gt;&lt;br&gt;   Yes, you can say that the bill violates our freedoms or rights as Americans, but the bill is not regulating the content. One could argue that noise ordinances are a violation of our first amendment using the same logic, which is absurd; if someone was screaming through a megaphone in your ear you would request that person turn it down.&lt;br&gt;&lt;br&gt;  To allow this problem to go unchecked could result in excessively loud commercials. Commercials could blow the speakers on all your electronics, since there is no law that says they can&#039;t broadcast as loud as they want.&lt;br&gt;&lt;br&gt;  I think the article above by Berin completely misrepresents the actual battle that is happening right now. The bill does not require that the volume be at a level that is not audible. Also, the user has the choice to turn up the volume. A loud show followed by commercials that I can&#039;t quite hear sounds better to me than a show I can hardly hear followed by blaring advertisements.&lt;br&gt;&lt;br&gt;  Advertisers who disagree with the bill have many other medium options to choose from. There is no regulation of volume on the internet; as all of us have probably experienced. There is the radio, video games, newspapers, magazines, live events, movies, yellowpages, billboards, mail, refrigerator magnets, etc.&lt;br&gt;&lt;br&gt;  So for those of you who immediately say any regulation is bad, read the bill, learn what it entails, the effects it will have, and ask yourself if it really is a bad thing, if it really is violating any persons rights or the constitution, and why those affected (such as advertisers) would fight so hard to keep it from passing. Then ask yourself if you are preconditioned to think all government regulation is bad.&lt;br&gt;&lt;br&gt;I for one, a practitioner of free speech and a protector of the constitution, full heartedly support the bill.</description>
		<content:encoded><![CDATA[<p>All the bill requires is that the commercial ad&#39;s decibel level not exceed that of the show. It makes sense that if you are watching a show, you shouldn&#39;t have to turn it down during a commercial because the commercial is played at twice the volume as the show you&#39;re trying to watch. </p>
<p>   Yes, you can say that the bill violates our freedoms or rights as Americans, but the bill is not regulating the content. One could argue that noise ordinances are a violation of our first amendment using the same logic, which is absurd; if someone was screaming through a megaphone in your ear you would request that person turn it down.</p>
<p>  To allow this problem to go unchecked could result in excessively loud commercials. Commercials could blow the speakers on all your electronics, since there is no law that says they can&#39;t broadcast as loud as they want.</p>
<p>  I think the article above by Berin completely misrepresents the actual battle that is happening right now. The bill does not require that the volume be at a level that is not audible. Also, the user has the choice to turn up the volume. A loud show followed by commercials that I can&#39;t quite hear sounds better to me than a show I can hardly hear followed by blaring advertisements.</p>
<p>  Advertisers who disagree with the bill have many other medium options to choose from. There is no regulation of volume on the internet; as all of us have probably experienced. There is the radio, video games, newspapers, magazines, live events, movies, yellowpages, billboards, mail, refrigerator magnets, etc.</p>
<p>  So for those of you who immediately say any regulation is bad, read the bill, learn what it entails, the effects it will have, and ask yourself if it really is a bad thing, if it really is violating any persons rights or the constitution, and why those affected (such as advertisers) would fight so hard to keep it from passing. Then ask yourself if you are preconditioned to think all government regulation is bad.</p>
<p>I for one, a practitioner of free speech and a protector of the constitution, full heartedly support the bill.</p>
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		<title>By: Jschmede</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-64673</link>
		<dc:creator>Jschmede</dc:creator>
		<pubDate>Tue, 12 Jan 2010 08:19:49 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-64673</guid>
		<description>All the bill requires is that the commercial ad&#039;s decibel level not exceed that of the show. It makes sense that if you are watching a show, you shouldn&#039;t have to turn it down during a commercial because the commercial is played at twice the volume as the show you&#039;re trying to watch. &lt;br&gt;&lt;br&gt;   Yes, you can say that the bill violates our freedoms or rights as Americans, but the bill is not regulating the content. One could argue that noise ordinances are a violation of our first amendment using the same logic, which is absurd; if someone was screaming through a megaphone in your ear you would request that person turn it down.&lt;br&gt;&lt;br&gt;  To allow this problem to go unchecked could result in excessively loud commercials. Commercials could blow the speakers on all your electronics, since there is no law that says they can&#039;t broadcast as loud as they want.&lt;br&gt;&lt;br&gt;  I think the article above by Berin completely misrepresents the actual battle that is happening right now. The bill does not require that the volume be at a level that is not audible. Also, the user has the choice to turn up the volume. A loud show followed by commercials that I can&#039;t quite hear sounds better to me than a show I can hardly hear followed by blaring advertisements.&lt;br&gt;&lt;br&gt;  Advertisers who disagree with the bill have many other medium options to choose from. There is no regulation of volume on the internet; as all of us have probably experienced. There is the radio, video games, newspapers, magazines, live events, movies, yellowpages, billboards, mail, refrigerator magnets, etc.&lt;br&gt;&lt;br&gt;  So for those of you who immediately say any regulation is bad, read the bill, learn what it entails, the effects it will have, and ask yourself if it really is a bad thing, if it really is violating any persons rights or the constitution, and why those affected (such as advertisers) would fight so hard to keep it from passing. Then ask yourself if you are preconditioned to think all government regulation is bad.&lt;br&gt;&lt;br&gt;I for one, a practitioner of free speech and a protector of the constitution, full heartedly support the bill.</description>
		<content:encoded><![CDATA[<p>All the bill requires is that the commercial ad&#39;s decibel level not exceed that of the show. It makes sense that if you are watching a show, you shouldn&#39;t have to turn it down during a commercial because the commercial is played at twice the volume as the show you&#39;re trying to watch. </p>
<p>   Yes, you can say that the bill violates our freedoms or rights as Americans, but the bill is not regulating the content. One could argue that noise ordinances are a violation of our first amendment using the same logic, which is absurd; if someone was screaming through a megaphone in your ear you would request that person turn it down.</p>
<p>  To allow this problem to go unchecked could result in excessively loud commercials. Commercials could blow the speakers on all your electronics, since there is no law that says they can&#39;t broadcast as loud as they want.</p>
<p>  I think the article above by Berin completely misrepresents the actual battle that is happening right now. The bill does not require that the volume be at a level that is not audible. Also, the user has the choice to turn up the volume. A loud show followed by commercials that I can&#39;t quite hear sounds better to me than a show I can hardly hear followed by blaring advertisements.</p>
<p>  Advertisers who disagree with the bill have many other medium options to choose from. There is no regulation of volume on the internet; as all of us have probably experienced. There is the radio, video games, newspapers, magazines, live events, movies, yellowpages, billboards, mail, refrigerator magnets, etc.</p>
<p>  So for those of you who immediately say any regulation is bad, read the bill, learn what it entails, the effects it will have, and ask yourself if it really is a bad thing, if it really is violating any persons rights or the constitution, and why those affected (such as advertisers) would fight so hard to keep it from passing. Then ask yourself if you are preconditioned to think all government regulation is bad.</p>
<p>I for one, a practitioner of free speech and a protector of the constitution, full heartedly support the bill.</p>
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		<title>By: Google &#38; Openness: Allows Adblocking Extensions in Chrome — Technology Liberation Front</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-64536</link>
		<dc:creator>Google &#38; Openness: Allows Adblocking Extensions in Chrome — Technology Liberation Front</dc:creator>
		<pubDate>Mon, 04 Jan 2010 23:07:34 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-64536</guid>
		<description>[...] this is a problem that ad networks and ad-supported publishers, as well as advertisers as a whole, have a very strong incentive to deal with: Absent any rules, every individual [television] advertiser has an incentive to jack up the volume [...]</description>
		<content:encoded><![CDATA[<p>[...] this is a problem that ad networks and ad-supported publishers, as well as advertisers as a whole, have a very strong incentive to deal with: Absent any rules, every individual [television] advertiser has an incentive to jack up the volume [...]</p>
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		<title>By: Douglas</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-64212</link>
		<dc:creator>Douglas</dc:creator>
		<pubDate>Sat, 19 Dec 2009 01:13:31 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-64212</guid>
		<description>Hey, hasn&#039;t a company in Eshoo&#039;s district recently come out with a product that would make compliance with this law pretty easy?</description>
		<content:encoded><![CDATA[<p>Hey, hasn&#39;t a company in Eshoo&#39;s district recently come out with a product that would make compliance with this law pretty easy?</p>
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		<title>By: The Progress &#38; Freedom Foundation Blog</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-64121</link>
		<dc:creator>The Progress &#38; Freedom Foundation Blog</dc:creator>
		<pubDate>Thu, 17 Dec 2009 17:30:21 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-64121</guid>
		<description>&lt;strong&gt;Congresswoman, CALM Thyself! LA Times Eschews Eshoo Nanny State Bill to Regulate Ad Volume...&lt;/strong&gt;

The LA Times has come out swinging in a devastating editorial against Rep. Anna G. Eshoo&#039;s (D-CA) Commercial Advertisement Loudness Mitigation (CALM) Act, passed by the House on Tuesday. As Adam Thierer and I have discussed (here, here, and here),......</description>
		<content:encoded><![CDATA[<p><strong>Congresswoman, CALM Thyself! LA Times Eschews Eshoo Nanny State Bill to Regulate Ad Volume&#8230;</strong></p>
<p>The LA Times has come out swinging in a devastating editorial against Rep. Anna G. Eshoo&#8217;s (D-CA) Commercial Advertisement Loudness Mitigation (CALM) Act, passed by the House on Tuesday. As Adam Thierer and I have discussed (here, here, and here),&#8230;&#8230;</p>
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		<title>By: Congresswoman, CALM Thyself! LA Times Eschews Eshoo Nanny State Bill to Regulate Ad Volume — Technology Liberation Front</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-64116</link>
		<dc:creator>Congresswoman, CALM Thyself! LA Times Eschews Eshoo Nanny State Bill to Regulate Ad Volume — Technology Liberation Front</dc:creator>
		<pubDate>Thu, 17 Dec 2009 17:05:58 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-64116</guid>
		<description>[...] Act,  passed by the House on Tuesday.   As Adam  Thierer and I have discussed (here, here, and here), this silly paternalist law would require the FCC to issue rules that broadcast and cable TV ads: [...]</description>
		<content:encoded><![CDATA[<p>[...] Act,  passed by the House on Tuesday.   As Adam  Thierer and I have discussed (here, here, and here), this silly paternalist law would require the FCC to issue rules that broadcast and cable TV ads: [...]</p>
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		<title>By: Thank God for Big Government &#171; The Crux of the Biscuit</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62970</link>
		<dc:creator>Thank God for Big Government &#171; The Crux of the Biscuit</dc:creator>
		<pubDate>Sun, 18 Oct 2009 04:56:33 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62970</guid>
		<description>[...] From The Technology Liberation Front  &#8221;Nanny State Says: “Shhhhh! That Commercial is Too Loud!” [...]</description>
		<content:encoded><![CDATA[<p>[...] From The Technology Liberation Front  &#8221;Nanny State Says: “Shhhhh! That Commercial is Too Loud!” [...]</p>
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		<title>By: Fran Drescher Is Loud And She Sits On A Big, Juicy Hamburger &#171; Around The Sphere</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62891</link>
		<dc:creator>Fran Drescher Is Loud And She Sits On A Big, Juicy Hamburger &#171; Around The Sphere</dc:creator>
		<pubDate>Tue, 13 Oct 2009 21:04:09 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62891</guid>
		<description>[...] Berin Szoka: When the government tells someone to shut up, we call it censorship and the First Amendment requires the government to defend its regulation. But what if the government just says, “Shhhh… could you please turn that down?” Rep. Anna Eshoo’s Commercial Advertisement Loudness Mitigation Act (”CALM Act” - HR 1084) would do just that: require the FCC to issue rules that broadcast and cable TV ads: [...]</description>
		<content:encoded><![CDATA[<p>[...] Berin Szoka: When the government tells someone to shut up, we call it censorship and the First Amendment requires the government to defend its regulation. But what if the government just says, “Shhhh… could you please turn that down?” Rep. Anna Eshoo’s Commercial Advertisement Loudness Mitigation Act (”CALM Act” - HR 1084) would do just that: require the FCC to issue rules that broadcast and cable TV ads: [...]</p>
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		<title>By: Regulating Loud Commercials</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62890</link>
		<dc:creator>Regulating Loud Commercials</dc:creator>
		<pubDate>Tue, 13 Oct 2009 19:37:01 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62890</guid>
		<description>[...] Suderman and Berin Szoka provide sane, libertarian arguments against the Nanny State regulating the volume of television [...]</description>
		<content:encoded><![CDATA[<p>[...] Suderman and Berin Szoka provide sane, libertarian arguments against the Nanny State regulating the volume of television [...]</p>
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		<title>By: Jim Reardon</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62822</link>
		<dc:creator>Jim Reardon</dc:creator>
		<pubDate>Sun, 11 Oct 2009 20:21:27 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62822</guid>
		<description>This legislation seems like a solution in search of a problem.  It appears to be an ill-conceived idea to resolve conflict in a world of declining social skills.  Perhaps Ms. Eshoo lives with an inconsiderate spouse or child who cannot be told to &quot;turn down&quot; the television?  Or maybe she herself is a passive-aggressive type who is aiming to to &quot;get even&quot; for what she perceives to be a failure of others, but is in fact her own failure to communicate her preferences within her own living space.&lt;br&gt;&lt;br&gt;Noise and/or stridency is often exactly what a viewer seeks when turning to television entertainment.  Any parent could comment on this.  Why should the commercials look any different than the programs themselves?&lt;br&gt;&lt;br&gt;A restriction on &quot;modulation levels&quot; is outdated and unnecessary.  Back in the day when television audio was delivered on an FM carrier, &quot;modulation levels&quot; were meaningful and the FCC did limit modulation levels without legislation.  The purpose of this regulation was to prevent modulation wars among FM radio broadcasters who would seek to present the &quot;loudest&quot; signal on the FM &quot;dial&quot;.  However, today we have digital radios and televisions; channel selection no longer involves tuners and dials.  There is no &quot;modulation level&quot; that directly relates to the loudness of audio.&lt;br&gt;&lt;br&gt;The technical control of program volume is within the capability of broadcasters today.  Audio is all bits these days and modern signal processing can not only control the volume, but a whole variety of other sound characteristics.  As the article points out, technology in the hands of consumers can do away with advertising altogether (not to mention the programming itself).  Furthermore, many modern televisions contain a feature that limits audio volume automatically -- a feature that many people never activate!&lt;br&gt;&lt;br&gt;The real problem today is that &quot;televisions&quot; are no longer self-contained products.  Often, a television is a mere display, combined with elaborate surround sound systems with front and rear speakers and dedicated bass amplification.  It is this equipment that is responsible for the wide variation in sound levels contained in digital programs presented by cable, satellite, and over-the-air digital broadcasters.  It is the transition between programming encoded one way (e.g., 5.1 Dolby) and commercials without such encoding, and then back again, that is so objectionable -- even to the person who is trying to watch the television.&lt;br&gt;&lt;br&gt;But this problem is solvable.  Broadcasters here in Los Angeles are still trying to figure out how to transition smoothly from a high-definition source to a standard-definition source, and back again.  They often broadcast malformed signals with wrong aspect-ratio and bad audio.  But they&#039;re learning. They&#039;ve only had this problem since June, thanks to a meddling Congress.  The issue of uneven audio levels will be technically be resolved.  The incentive to do so already exists:  viewer retention is a life or death matter for these broadcasters.&lt;br&gt;&lt;br&gt;Like Berin, this legislation is pointless in our household.  The television mostly gathers dust.  But if one were to make a real contribution to the utility of television, the last part of Eshoo&#039;s legislation should simply be turned around:&lt;br&gt;&lt;br&gt;[their] average maximum loudness…  shall not be substantially lower than the average maximum loudness of the commercial material that such programs accompany.&lt;br&gt;&lt;br&gt;This idea would resolve a real problem for our aging population of people who have reduced hearing acuity ad who must adjust the television volume up very high in order to merely hear the programming!&lt;br&gt;&lt;br&gt;But in the end, either approach is just Nanny State meddling.  I hope Ms. Eshoo is doing something else in Congress to earn her wage and status.  This is a waste of time.</description>
		<content:encoded><![CDATA[<p>This legislation seems like a solution in search of a problem.  It appears to be an ill-conceived idea to resolve conflict in a world of declining social skills.  Perhaps Ms. Eshoo lives with an inconsiderate spouse or child who cannot be told to &#8220;turn down&#8221; the television?  Or maybe she herself is a passive-aggressive type who is aiming to to &#8220;get even&#8221; for what she perceives to be a failure of others, but is in fact her own failure to communicate her preferences within her own living space.</p>
<p>Noise and/or stridency is often exactly what a viewer seeks when turning to television entertainment.  Any parent could comment on this.  Why should the commercials look any different than the programs themselves?</p>
<p>A restriction on &#8220;modulation levels&#8221; is outdated and unnecessary.  Back in the day when television audio was delivered on an FM carrier, &#8220;modulation levels&#8221; were meaningful and the FCC did limit modulation levels without legislation.  The purpose of this regulation was to prevent modulation wars among FM radio broadcasters who would seek to present the &#8220;loudest&#8221; signal on the FM &#8220;dial&#8221;.  However, today we have digital radios and televisions; channel selection no longer involves tuners and dials.  There is no &#8220;modulation level&#8221; that directly relates to the loudness of audio.</p>
<p>The technical control of program volume is within the capability of broadcasters today.  Audio is all bits these days and modern signal processing can not only control the volume, but a whole variety of other sound characteristics.  As the article points out, technology in the hands of consumers can do away with advertising altogether (not to mention the programming itself).  Furthermore, many modern televisions contain a feature that limits audio volume automatically &#8212; a feature that many people never activate!</p>
<p>The real problem today is that &#8220;televisions&#8221; are no longer self-contained products.  Often, a television is a mere display, combined with elaborate surround sound systems with front and rear speakers and dedicated bass amplification.  It is this equipment that is responsible for the wide variation in sound levels contained in digital programs presented by cable, satellite, and over-the-air digital broadcasters.  It is the transition between programming encoded one way (e.g., 5.1 Dolby) and commercials without such encoding, and then back again, that is so objectionable &#8212; even to the person who is trying to watch the television.</p>
<p>But this problem is solvable.  Broadcasters here in Los Angeles are still trying to figure out how to transition smoothly from a high-definition source to a standard-definition source, and back again.  They often broadcast malformed signals with wrong aspect-ratio and bad audio.  But they&#39;re learning. They&#39;ve only had this problem since June, thanks to a meddling Congress.  The issue of uneven audio levels will be technically be resolved.  The incentive to do so already exists:  viewer retention is a life or death matter for these broadcasters.</p>
<p>Like Berin, this legislation is pointless in our household.  The television mostly gathers dust.  But if one were to make a real contribution to the utility of television, the last part of Eshoo&#39;s legislation should simply be turned around:</p>
<p>[their] average maximum loudness…  shall not be substantially lower than the average maximum loudness of the commercial material that such programs accompany.</p>
<p>This idea would resolve a real problem for our aging population of people who have reduced hearing acuity ad who must adjust the television volume up very high in order to merely hear the programming!</p>
<p>But in the end, either approach is just Nanny State meddling.  I hope Ms. Eshoo is doing something else in Congress to earn her wage and status.  This is a waste of time.</p>
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		<title>By: Steve R.</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62813</link>
		<dc:creator>Steve R.</dc:creator>
		<pubDate>Sat, 10 Oct 2009 19:32:21 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62813</guid>
		<description>Berin, Good Response.</description>
		<content:encoded><![CDATA[<p>Berin, Good Response.</p>
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		<title>By: Berin Szoka</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62808</link>
		<dc:creator>Berin Szoka</dc:creator>
		<pubDate>Sat, 10 Oct 2009 14:56:54 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62808</guid>
		<description>Robb, you are correct that: &quot;The ad industry sometimes is a race to the bottom where the most obtrusive and annoying.&quot;  That&#039;s precisely what I meant when I said that &quot;“Noisy or strident” advertising is just another example of the &#039;tragedy of the commons&#039; at work.&quot;&lt;br&gt;&lt;br&gt;So, yes, the answer &lt;b&gt;is&lt;/b&gt; regulation, if by &quot;regulation&quot; we mean setting rules for use of the commons so that there won&#039;t be this race to the bottom of each advertiser trying to go louder than the others, each of them bearing only a fraction of the cost of increased ad-skipping or ad-deafness on the part of consumers.  &lt;br&gt;&lt;br&gt;The question is whether we think the FCC will really do a better job than self-regulation by industry and, if so, whether this advantage is worth the costs I outline above.  I&#039;m skeptical.  Again, the television industry has a strong incentive to fix this problem on their own, so if they&#039;re finally on the verge of adopting self-regulation, why not wait and see how that develops?</description>
		<content:encoded><![CDATA[<p>Robb, you are correct that: &#8220;The ad industry sometimes is a race to the bottom where the most obtrusive and annoying.&#8221;  That&#39;s precisely what I meant when I said that &#8220;“Noisy or strident” advertising is just another example of the &#39;tragedy of the commons&#39; at work.&#8221;</p>
<p>So, yes, the answer <b>is</b> regulation, if by &#8220;regulation&#8221; we mean setting rules for use of the commons so that there won&#39;t be this race to the bottom of each advertiser trying to go louder than the others, each of them bearing only a fraction of the cost of increased ad-skipping or ad-deafness on the part of consumers.  </p>
<p>The question is whether we think the FCC will really do a better job than self-regulation by industry and, if so, whether this advantage is worth the costs I outline above.  I&#39;m skeptical.  Again, the television industry has a strong incentive to fix this problem on their own, so if they&#39;re finally on the verge of adopting self-regulation, why not wait and see how that develops?</p>
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		<title>By: Steve R.</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62799</link>
		<dc:creator>Steve R.</dc:creator>
		<pubDate>Fri, 09 Oct 2009 19:50:01 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62799</guid>
		<description>A while back, Jim Harper posted &lt;a href=&quot;http://techliberation.com/2009/08/25/consumer-protection-internet-style-proflowers-com/#comment-15416043&quot; rel=&quot;nofollow&quot;&gt;&lt;i&gt;Consumer Protection, Internet Style: ProFlowers.com&lt;/i&gt;&lt;/a&gt;. In that post Jim was lamenting about the disingenuous business practices of that company,  I threw in my &lt;a href=&quot;http://srynas.blogspot.com/2009/08/verizons-onerous-terms-of-use.html&quot; rel=&quot;nofollow&quot;&gt;Verizon&lt;/a&gt; complaint. You had a somewhat adverse reaction to my assertion that iwhen companies act badly, they should be regulated. Now, both Bob and Rob weigh on this issue noting  that the add industry is taking the &lt;i&gt;&quot;liberty&quot;&lt;/i&gt; of being annoying and obtrusive.  So why should we silently take this abuse?&lt;br&gt;&lt;br&gt;As I have previously discussed, before you get to the issue of regulation there is self-responsibility.  One of the the &lt;a href=&quot;http://www.libertarianism.com/what-it-is.htm &quot; rel=&quot;nofollow&quot;&gt;CATO Institute&#039;s&lt;/a&gt; summary of Libertarianism is that &lt;i&gt;&quot;Libertarianism is thus the combination of liberty (the freedom to live your life in any peaceful way you choose), responsibility (the prohibition against the use of force against others, except in defense), and tolerance (honoring and respecting the peaceful choices of others).&quot;&lt;/i&gt; Companies, like the government,  do not have an implicit right to intrude or act irresponsibly. So when they do (such as Comcast), instead of lamenting over proposed regulation; where are the posts calling for them to act ethically? Act responsibly and you won&#039;t get regulated.</description>
		<content:encoded><![CDATA[<p>A while back, Jim Harper posted <a href="http://techliberation.com/2009/08/25/consumer-protection-internet-style-proflowers-com/#comment-15416043" rel="nofollow"><i>Consumer Protection, Internet Style: ProFlowers.com</i></a>. In that post Jim was lamenting about the disingenuous business practices of that company,  I threw in my <a href="http://srynas.blogspot.com/2009/08/verizons-onerous-terms-of-use.html" rel="nofollow">Verizon</a> complaint. You had a somewhat adverse reaction to my assertion that iwhen companies act badly, they should be regulated. Now, both Bob and Rob weigh on this issue noting  that the add industry is taking the <i>&#8220;liberty&#8221;</i> of being annoying and obtrusive.  So why should we silently take this abuse?</p>
<p>As I have previously discussed, before you get to the issue of regulation there is self-responsibility.  One of the the <a href="http://www.libertarianism.com/what-it-is.htm " rel="nofollow">CATO Institute&#39;s</a> summary of Libertarianism is that <i>&#8220;Libertarianism is thus the combination of liberty (the freedom to live your life in any peaceful way you choose), responsibility (the prohibition against the use of force against others, except in defense), and tolerance (honoring and respecting the peaceful choices of others).&#8221;</i> Companies, like the government,  do not have an implicit right to intrude or act irresponsibly. So when they do (such as Comcast), instead of lamenting over proposed regulation; where are the posts calling for them to act ethically? Act responsibly and you won&#39;t get regulated.</p>
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		<title>By: bobexample</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62798</link>
		<dc:creator>bobexample</dc:creator>
		<pubDate>Fri, 09 Oct 2009 17:50:07 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62798</guid>
		<description>Why shouldn&#039;t MY government get rid of these annoying behaviors if the advertisers are jerks.&lt;br&gt;&lt;br&gt;MY government is there for me first and not corporations using my airwaves.&lt;br&gt;&lt;br&gt;This is not a nanny state issue. This is a government doing what its people demand.</description>
		<content:encoded><![CDATA[<p>Why shouldn&#39;t MY government get rid of these annoying behaviors if the advertisers are jerks.</p>
<p>MY government is there for me first and not corporations using my airwaves.</p>
<p>This is not a nanny state issue. This is a government doing what its people demand.</p>
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		<title>By: jeffhammond001</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62795</link>
		<dc:creator>jeffhammond001</dc:creator>
		<pubDate>Fri, 09 Oct 2009 16:35:02 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62795</guid>
		<description>Ad Loudness Mitigation legislation seems to have been knocking around for quite some time (I posted on it 18 months ago.. &lt;a href=&quot;http://whispershout.blogspot.com/2008/06/intrusiveness-calm.html&quot; rel=&quot;nofollow&quot;&gt;http://whispershout.blogspot.com/2008/06/intrus...&lt;/a&gt; ). The challenge to advertisers is, as Robb implies, not seeking to outshout to be heard. Opt-in, behavioral, context-based marketing would make a whisper more effective than a shout, imo. Of course, those approaches may also be the subject of legislative attention.</description>
		<content:encoded><![CDATA[<p>Ad Loudness Mitigation legislation seems to have been knocking around for quite some time (I posted on it 18 months ago.. <a href="http://whispershout.blogspot.com/2008/06/intrusiveness-calm.html" rel="nofollow"></a><a href="http://whispershout.blogspot.com/2008/06/intrus.." rel="nofollow">http://whispershout.blogspot.com/2008/06/intrus..</a>. ). The challenge to advertisers is, as Robb implies, not seeking to outshout to be heard. Opt-in, behavioral, context-based marketing would make a whisper more effective than a shout, imo. Of course, those approaches may also be the subject of legislative attention.</p>
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		<title>By: Robb Topolski</title>
		<link>http://techliberation.com/2009/10/08/nanny-state-says-shhhhh-that-commercial-is-too-loud/comment-page-1/#comment-62794</link>
		<dc:creator>Robb Topolski</dc:creator>
		<pubDate>Fri, 09 Oct 2009 15:18:30 +0000</pubDate>
		<guid isPermaLink="false">http://techliberation.com/?p=22380#comment-62794</guid>
		<description>Hi Berin, it&#039;ll be too bad if federal law is what&#039;s required to get commercial advertisements under control. That said, Cliff Stearns answer rings like Sen. Steven&#039;s &quot;series of tubez&quot; to me. Allow me to apply this thought directly to your forehead: The ad industry sometimes is a race to the bottom where the most obtrusive and annoying.  It would truly be hell if every commercial is being delivered in Billy Mays&#039;s style.  Thank God for DVRs. I hope the bill doesn&#039;t pass, but I hope that it lasts long enough to push the industry into fixing the problem.  --Robb</description>
		<content:encoded><![CDATA[<p>Hi Berin, it&#39;ll be too bad if federal law is what&#39;s required to get commercial advertisements under control. That said, Cliff Stearns answer rings like Sen. Steven&#39;s &#8220;series of tubez&#8221; to me. Allow me to apply this thought directly to your forehead: The ad industry sometimes is a race to the bottom where the most obtrusive and annoying.  It would truly be hell if every commercial is being delivered in Billy Mays&#39;s style.  Thank God for DVRs. I hope the bill doesn&#39;t pass, but I hope that it lasts long enough to push the industry into fixing the problem.  &#8211;Robb</p>
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