Comments on: Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy

By: New Google ‘Transparency’ Feature Aims to Reduce Ad-Targeting Creepiness - Cultured Butter

Thu, 03 Nov 2011 06:48:51 +0000

[...] a “creepy” factor. Google’s Ad Preference Manager — initial introduced in 2009 to a appreciation of many remoteness analysts — was a step in a identical vein, permitting users to dig extended [...]

By: New Google ‘Transparency’ Feature Aims to Reduce Ad-Targeting Creepiness | t3knoDorKs

Thu, 03 Nov 2011 02:22:59 +0000

By: New Google ‘Transparency’ Feature Aims to Reduce Ad-Targeting Creepiness | My Blog

Wed, 02 Nov 2011 20:58:29 +0000

[...] the “creepy” factor. Google’s Ad Preference Manager — first introduced in 2009 to the appreciation of many privacy analysts — was a step in a similar vein, allowing users to excise broad [...]

By: Paramétrer les annonces de Google selon vos intérêts. | TechBrunch

Paramétrer les annonces de Google selon vos intérêts. | TechBrunch — Fri, 15 Jul 2011 10:14:03 +0000

[...] plus d’informations vous pouvez regarder la vidéo ci-dessous ou bien lire cet article en Anglais [...]

By: Privicy preference | Leadinginfluence

Privicy preference | Leadinginfluence — Sat, 28 May 2011 22:02:30 +0000

[...] Google’s Ad Preference Manager: One Small Step for Google, OneHow Google’s Ad Preference Manager Works … In the Ad Preference Manager. If the user clicks the “Ads by Google” link, they will see which of the ~20 categories and ~600 subcategories have been associated with the tracking cookie in their browser. Thus, Google provides notice to the user of what’s in their… [...]

By: Ways to control your privacy

Ways to control your privacy — Sat, 31 Jul 2010 15:00:27 +0000

[...] they store with the Google accounts and other products. Another tool that Alma talked about is the Ads Preferences Manager, which allows users to edit the categories in order to serve them to interest-based [...]

By: The Progress & Freedom Foundation Blog

The Progress & Freedom Foundation Blog — Thu, 05 Nov 2009 18:02:14 +0000

Google's Privacy Dashboard: Another Major Step Forward in User Empowerment & Transparency...

Remember, remember the Fifth of November,The Gunpowder Treason and Plot Privacy Dashboard, so hot, I know of no reason Why the Gunpowder Treason Privacy Dashboard Should ever be forgot. Sorry, I couldn't resist, this being Guy Fawkes day (a major......

By: Google’s Privacy Dashboard: Another Major Step Forward in User Empowerment & Transparency — Technology Liberation Front

Thu, 05 Nov 2009 15:19:10 +0000

[...] advertising product with the Ad Preference Manager launched in March (which I applauded here). (The Dashboard is only for data tied to a user’s Google account, while the APM is tied only [...]

By: New Self-Regulatory Principles for Online Behavioral Advertising | The Technology Liberation Front

Thu, 02 Jul 2009 19:29:10 +0000

[...] I commend the industry for setting a new standard in transparency, consumer control and data security. These Principles do much to empower Americans to make their own decisions about privacy, but I fear that many critics of so-called “targeted advertising” will never be satisfied, no matter how high industry raises the bar. [...]

By: Facebook v. Google v. Techno-Aquarians | The Technology Liberation Front

Facebook v. Google v. Techno-Aquarians | The Technology Liberation Front — Sat, 27 Jun 2009 19:18:22 +0000

[...] users are poor, ignorant suckers being victimized by corporate greed? As Adam Thierer and I have been saying, there is no free lunch! Do the PETD folks expect investors to pour hundreds of [...]

By: The Costs of SSL Encryption for Webmail & Other Cloud Services | The Technology Liberation Front

Tue, 16 Jun 2009 21:13:46 +0000

[...] This is precisely why Google, Yahoo! and other online advertising companies want to offer “Interest-Based Advertising” that is tailored to a user’s interests based on data about their web surfing. [...]

By: Google’s New Advertising Trademark Policy & Consumer Welfare | The Technology Liberation Front

Fri, 15 May 2009 21:06:31 +0000

[...] that system might not be easy, but if anyone can figure that out, it’s Google. I’ve applauded Google’s leadership in the privacy context, where Google has given users tools (the Ad [...]

By: Google, CDT, Online Advertising & Preserving Persistent User Choice Across Ad Networks Through Plug-ins | The Technology Liberation Front

Sun, 15 Mar 2009 14:44:28 +0000

[...] reactions to Google’s roll-out of an “interest based advertising” (IBA) program here. In a nutshell, I applauded Google setting a new “gold standard” in user empowerment [...]

By: Jim

Jim — Fri, 13 Mar 2009 19:09:17 +0000

If you want to opt out of behavioral targeting on ALL of the ad networks (including Google), there is a wizard on this site:

http://www.privacychoice.net

Yes, you must do this again if you clear your cookies, but this is still a ton easier for the average user.

By: aha

aha — Fri, 13 Mar 2009 06:15:25 +0000

Why should i even opt out? And do i have to install a plugin to be completely opted out?

Now these questions seem to be a bit harsh but think of the predominant internet user, who still uses IE6 and maybe surfs the web from an office computer most of the time. Is that ad really targeted to him when he needs to change desk with another workmate? He wasn't able to upgrade from IE6 and you are expecting him to install a plugin on his browser?

In my opinion google should have had this as an opt in and everybody would have been ok with it but they know that most of the users wouldn't have been able to figure out how to do it or be willing to do it. After all, it's a number's game

By: Daniel

Daniel — Thu, 12 Mar 2009 22:35:13 +0000

I think this is the next step in the evolution of Google's advertising. I expect once people get over the scare, they will be grateful for more relevant ads. And if they don't want it, it's not being forced on them (via the opt-out option).

And... "It’s important to remember that when you see interest-based ads by Google, they’re not based on any information stored in your Google account, such as you email or any visits to sensitive sites, such as medical information." (http://www.newsy.com/videos/google_ad_change_ra...)

By: Moose

Moose — Thu, 12 Mar 2009 22:32:29 +0000

I think this is a well planned move by Google. People should not have that many complaints about it, because if they care that much they can just simply opt-out of it. It isn't deception in my mind. They are being very open about what the ads are doing. Here is some more info about it:

http://www.newsy.com/videos/google_ad_change_ra...

By: Qotal

Qotal — Thu, 12 Mar 2009 22:10:05 +0000

Google Gold Standard or Could Do Better?...

Google’s new behavioural targeting has prompted a lot of comment. It was to be expected that there would be many criticisms. Some of you may be surprised to read that there is positive press too. I found a couple of posts from blogs I quite often...

By: Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy | The Technology Liberation Front « privacychoice

Thu, 12 Mar 2009 01:36:17 +0000

[...] via Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy | The Techno.... [...]

By: Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy | The Technology Liberation Front « Slacking Towards Bethlehem

Thu, 12 Mar 2009 01:20:39 +0000

[...] via Google’s Ad Preference Manager: One Small Step for Google, One Giant Leap for Privacy | The Techno.... [...]