http://techliberation.com/2008/08/28/trademarks-as-symbolic-links/ Keeping politicians' hands off the Net & everything else related to technology Tue, 14 Feb 2012 12:51:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://techliberation.com/2008/08/28/trademarks-as-symbolic-links/comment-page-1/#comment-69080 Sarah Davies Sun, 31 Aug 2008 05:18:10 +0000 http://techliberation.com/?p=12282#comment-69080 <p>That is the way that it <i>should</i> be. It's unfortunate that trademarks often don't tell us which companies are actually profiting from the product. Companies also frequently change the product being bought, or market the same product under separate trademarks. I think the most accurate portrayal of trademarks is really an investment of advertising into a logo and jingle. The positive associations of the audience seem to be more enduring than the production, the owners, or the product itself.</p> That is the way that it should be. It's unfortunate that trademarks often don't tell us which companies are actually profiting from the product. Companies also frequently change the product being bought, or market the same product under separate trademarks. I think the most accurate portrayal of trademarks is really an investment of advertising into a logo and jingle. The positive associations of the audience seem to be more enduring than the production, the owners, or the product itself.

]]> http://techliberation.com/2008/08/28/trademarks-as-symbolic-links/comment-page-1/#comment-56033 Sarah Davies Sun, 31 Aug 2008 01:18:10 +0000 http://techliberation.com/?p=12282#comment-56033 <p>That is the way that it <i>should</i> be. It's unfortunate that trademarks often don't tell us which companies are actually profiting from the product. Companies also frequently change the product being bought, or market the same product under separate trademarks. I think the most accurate portrayal of trademarks is really an investment of advertising into a logo and jingle. The positive associations of the audience seem to be more enduring than the production, the owners, or the product itself.</p> That is the way that it should be. It's unfortunate that trademarks often don't tell us which companies are actually profiting from the product. Companies also frequently change the product being bought, or market the same product under separate trademarks. I think the most accurate portrayal of trademarks is really an investment of advertising into a logo and jingle. The positive associations of the audience seem to be more enduring than the production, the owners, or the product itself.

]]> http://techliberation.com/2008/08/28/trademarks-as-symbolic-links/comment-page-1/#comment-56023 JWF Thu, 28 Aug 2008 18:08:32 +0000 http://techliberation.com/?p=12282#comment-56023 <p>NO LOGO</p> NO LOGO

]]>