Google’s dominant status in search and online advertising is not long for this world. Depending on your definition of “long.”
A comment on Valleywag from a disgruntled ex-employee is probably typical of what happens when an organization gets big. Now, of course, Google isn’t all the way dysfunctional – far from it – but big organizations get slow, and this is some evidence that the process is underway.
For my own part, I’m a fan of Google and a user of AdSense on WashingtonWatch.com, but I haven’t run any AdWords ads in months. It’s too complicated for a person like me, who has a lot of competing demands on his time, to run a campaign that I’m confident can be cost-effective. There’s room for a fresh, clean alternative to AdWords, and it’ll be interesting to see who comes up with it.
For those transfixed by the Google juggernaut, remember: This too shall pass.