The Other Other America: Some Don’t Care About Over-the-Air, Says CEA’s Shapiro

by on March 27, 2007 · 6 comments

TLF’s Adam Thierer yesterday posted about the “Other America” — the part that just doesn’t give a hoot about broadband. But get ready for another shocker: there are also some that don’t care about over-the-air television.

This was pointed out by the ever-quotable Gary Shapiro — chief of the Consumers Electronics Association — at a DC policy forum yesterday. Citing a CEA survey on how people will handle the DTV transition, he argued that consumers would make informed decisions about the DTV transition, with some buying new sets, some getting converter boxes.

“Others”, he added, “frankly, don’t care. You know, not everyone really wants free over-the-air broadcasting in their home,” Shapiro said. Its not just that 85 percent of viewers have cable or satellite service. Quite a few are quite happy with video games and DVDs, he explained. (according to Communications Daily).

Leave it to Shapiro to point out that the Emperor has no rabbit ears. In Washington circles, over-the-air TV is treated like a basic human need, like air itself. For weeks now, policymakers have been in a tizzy over the potential public reaction when analog signals are turned off in February 2009. (With the NAB even fretting over “disenfranchised” television sets.)

Certainly some people will care when the transition takes place — but the reaction will likely be less than the DC echo-chamber expects.

“There is fear-mongering going on and, frankly, this has become a political issue,” Shapiro said. “It is easy to go to government and say, ‘We need more money for something’. But the question is, is it really needed?”

It may be time to stop pushing that DTV panic button. And to put down that shovelful of money.

  • http://bennett.com/blog Richard Bennett

    C-Span’s “The Communicators” show had a guy from the Pew Center on this week who said that TV is still more than twice as important as the Internet as a source of political news, and for all their problems newspapers are still more important. So we have all this worry over Internet censorship of political speech while it’s the key source for something like 20% of voters.

    And frankly, the young people seem to be more enamored by their cell phones than their MySpace pages, so I wonder how so many people can get so excited about something that so few care about.

  • http://enigmafoundry.wordpress.com/ enigma_foundry

    I totally agree. I almost never watch Broadcast TV, except what I check out from the library. I don’t have cable either.

  • http://bennett.com/blog Richard Bennett

    C-Span’s “The Communicators” show had a guy from the Pew Center on this week who said that TV is still more than twice as important as the Internet as a source of political news, and for all their problems newspapers are still more important. So we have all this worry over Internet censorship of political speech while it’s the key source for something like 20% of voters.

    And frankly, the young people seem to be more enamored by their cell phones than their MySpace pages, so I wonder how so many people can get so excited about something that so few care about.

  • http://enigmafoundry.wordpress.com eee_eff

    I totally agree. I almost never watch Broadcast TV, except what I check out from the library. I don’t have cable either.

  • eric

    Broadcast HDTV is not encrypted, so it can be recorded and the MPEG2 video treated as any other MPEG2 video, i.e. transferred to another format — DVD, MP4, whatever — with no DRM problems.

    With a cable or satellite provider, we would be at their mercy as far as the ability to save and time-shift or format-shift programming. And we would have to pay for the honor of having our capabilities limited.

    If you hate DRM, you should love broadcast TV. :)

  • eric

    Broadcast HDTV is not encrypted, so it can be recorded and the MPEG2 video treated as any other MPEG2 video, i.e. transferred to another format — DVD, MP4, whatever — with no DRM problems.

    With a cable or satellite provider, we would be at their mercy as far as the ability to save and time-shift or format-shift programming. And we would have to pay for the honor of having our capabilities limited.

    If you hate DRM, you should love broadcast TV. :)

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