The Other Other America: Some Don’t Care About Over-the-Air, Says CEA’s Shapiro

by on March 27, 2007 · 6 comments

TLF’s Adam Thierer yesterday posted about the “Other America” — the part that just doesn’t give a hoot about broadband. But get ready for another shocker: there are also some that don’t care about over-the-air television.

This was pointed out by the ever-quotable Gary Shapiro — chief of the Consumers Electronics Association — at a DC policy forum yesterday. Citing a CEA survey on how people will handle the DTV transition, he argued that consumers would make informed decisions about the DTV transition, with some buying new sets, some getting converter boxes.

“Others”, he added, “frankly, don’t care. You know, not everyone really wants free over-the-air broadcasting in their home,” Shapiro said. Its not just that 85 percent of viewers have cable or satellite service. Quite a few are quite happy with video games and DVDs, he explained. (according to Communications Daily).

Leave it to Shapiro to point out that the Emperor has no rabbit ears. In Washington circles, over-the-air TV is treated like a basic human need, like air itself. For weeks now, policymakers have been in a tizzy over the potential public reaction when analog signals are turned off in February 2009. (With the NAB even fretting over “disenfranchised” television sets.)

Certainly some people will care when the transition takes place — but the reaction will likely be less than the DC echo-chamber expects.

“There is fear-mongering going on and, frankly, this has become a political issue,” Shapiro said. “It is easy to go to government and say, ‘We need more money for something’. But the question is, is it really needed?”

It may be time to stop pushing that DTV panic button. And to put down that shovelful of money.

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