The DMCA in the American

by on November 20, 2006 · 14 comments

Today, AEI is launching a brand new magazine titled The American. It’s a bimonthly print magazine combined with a website at American.com. The website is edited by David Robinson, who TLF readers last encountered in July, when I quoted his musings over at Ed Felten’s blog. Robinson asked me to do an article on Zune and the DMCA as one of the inaugural articles on the website:

After the release of its Zune media player last Tuesday, Microsoft faces some awkward questions about compatibility. For the last two years, Microsoft has promoted a digital music format called “Plays for Sure,” which it licenses to other companies that want to build their own player devices or music stores. But Zune uses a brand new and incompatible system. Consumers who purchased music in the “Plays for Sure” format won’t be able to play it on their Zune devices. Microsoft may get extra flack for locking its own loyal customers out of a previous version of its product, but walls between digital music platforms have a long history. “Plays for Sure” music and the new Zune format have always been incompatible with Apple’s wildly popular iPod, and with the iTunes music store. Compatibility issues didn’t always plague the music industry. You might think those compatibility problems would represent a market opportunity for third-party software developers. But copyright law stands in the way. The Digital Millennium Copyright Act (DMCA), enacted in 1998, prohibits “circumvention” of copy protection such as that found in Microsoft and Apple’s music formats. The copy protection gets called digital rights management (DRM). Format-conversion software is, in most circumstances, illegal unless authorized by the company that created the format. Hence, the DMCA gives software companies a legal tool to bar competitors from building products compatible with their own, promoting the balkanization of the digital media marketplace into a cacophony of mutually incompatible formats. Not only does that inconvenience consumers, it also reduces intra-platform competition and effectively locks small entrepreneurs out of the market for media hardware and software.

I think the magazine itself sounds like an exciting project. As their about page describes it, The American is “a magazine of ideas for business leaders. Modeled on Henry Luce’s original vision for Fortune Magazine, it surveys the full scope of American life through the lens of business and economics.” Check it out.

  • http://weblog.ipcentral.info/ Noel Le

    Doesn’t DVD John disprove your entire article.

  • http://weblog.ipcentral.info/ Noel Le

    Doesn’t DVD John disprove your entire article.

  • http://www.techliberation.com/ Tim Lee

    No, my guess is that DVD Jon will get sued the moment he licenses his technology to a major MP3 player maker.

  • http://www.techliberation.com/ Tim Lee

    No, my guess is that DVD Jon will get sued the moment he licenses his technology to a major MP3 player maker.

  • http://weblog.ipcentral.info/ Noel Le

    Well, I don’t want to see DVD Jon get sued, but I believe he has talked to Apple, who probably would not succeed in court anyhow.

    It doesn’t matter what Apple thinks about the DMCA, it matters how the courts apply the DMCA.

    To be honest, I think you’re too pessimistic.

  • http://weblog.ipcentral.info/ Noel Le

    Well, I don’t want to see DVD Jon get sued, but I believe he has talked to Apple, who probably would not succeed in court anyhow.

    It doesn’t matter what Apple thinks about the DMCA, it matters how the courts apply the DMCA.

    To be honest, I think you’re too pessimistic.

  • http://www.techliberation.com/ Tim Lee

    I hope you’re right, but given that AFAIK no DMCA defendant has ever successfully invoked the reverse-engineering exception, I’m not optimistic.

  • http://www.techliberation.com/ Tim Lee

    I hope you’re right, but given that AFAIK no DMCA defendant has ever successfully invoked the reverse-engineering exception, I’m not optimistic.

  • http://weblog.ipcentral.info/ Noel Le

    Hmmm. Its not quite right to judge the DMCA b/c “no… defendent has ever sucecssfully invoked the reverse engineering exemption.”

    For one, reverse engineering happens legally every day.

    Second, in the cases you’ve pointed out to me, the defendent successfully reverse engineered a product and achieved interoperability, but then failed int he second prong of the DMCA circumvention test: they distributed either an infringing product or one that enabled users to infringe.

    There is logic behind DMCA decisions. Reverse engineering. If you look at their reasoning, rather than outcome, you’d see that its not the DMCA preventing reverse engineering, but folks who do a half finished job (achieving interop but not making sure the final technology is not infringing).

  • http://weblog.ipcentral.info/ Noel Le

    Hmmm. Its not quite right to judge the DMCA b/c “no… defendent has ever sucecssfully invoked the reverse engineering exemption.”

    For one, reverse engineering happens legally every day.

    Second, in the cases you’ve pointed out to me, the defendent successfully reverse engineered a product and achieved interoperability, but then failed int he second prong of the DMCA circumvention test: they distributed either an infringing product or one that enabled users to infringe.

    There is logic behind DMCA decisions. Reverse engineering. If you look at their reasoning, rather than outcome, you’d see that its not the DMCA preventing reverse engineering, but folks who do a half finished job (achieving interop but not making sure the final technology is not infringing).

  • http://shianux.jiyuuu.org Han

    Noel Le:

    I wonder if it is at all possible to create technology that fulfils the reverse-engineering limb AND also is not infringing.

    Is that even possible at all?

  • http://shianux.jiyuuu.org Han

    Noel Le:

    I wonder if it is at all possible to create technology that fulfils the reverse-engineering limb AND also is not infringing.

    Is that even possible at all?

  • http://weblog.ipcentral.info/ Noel Le

    Yes, apparently, thats what DVD John did.

    As far as I see, you can distribute software that enables interoperability, but if the software infringes or strips the DRM from stopping unauthorized copying, thats where you get nailed.

  • http://weblog.ipcentral.info/ Noel Le

    Yes, apparently, thats what DVD John did.

    As far as I see, you can distribute software that enables interoperability, but if the software infringes or strips the DRM from stopping unauthorized copying, thats where you get nailed.

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