This week Microsoft released details about Zune, Microsoft’s purported iPod killer. Techdirt is reporting that Zune won’t be compatible with Microsoft’s previous digital rights management technology, which, ironically enough, was branded “Plays for Sure.” Microsoft’s marketing folks might want to look into changing that. In addition, nothing seems to have come of rumors that Microsoft would “buy out” iTunes users by giving them copies of the songs they’d previously purchased at the iTunes store. Which is really peculiar, given that it would have been a big win for both the labels and Microsoft.
I doubt Steve Jobs is losing over sleep over this.