Digital Downloads in Double Digits

by on July 10, 2006 · 8 comments

Yahoo reports on music sales for the first half of 2006:

Physical album sales continued to decline in the U.S. during the first six months of 2006, down 4.2 percent in comparison to the same period last year. However, Nielsen SoundScan figures indicate that digital sales might boost the business as a whole. Sales of digital albums soared 126 percent during the first half of the year, while digital tracks rose 77 percent. Looking at the entire sales picture–comprising physical albums, digital albums and digital tracks–overall sales to date this year have gained about one-tenth of a percentage point over the first six months of ’05. A total of 270.6 million physical albums were sold domestically through the end of June, representing a drop of 12 million units from last year’s six-month total of 282.6 million. Digital albums improved by 8.2 million units, with 14.7 million units sold since January versus just 6.4 million units in the first half of 2005. Digital tracks gained by 122 million units; 281 million tracks were sold in the first six months of the year versus 158 million in the same period last year.

If we assume, as Ars did in January, that an album is equivalent to 12 stand-alone tracks, we can calculate the rough market share of downloads as a proportion of all music sales in the US. For 2004, downloads comprised 2.3 percent of the market, while for 2005, it was 7.3 percent. This year, it appears there were 270.6 million physical albums sold, 8.2 million digital albums, and the equivalent of 23.4 million albums worth of individual tracks. Adding that up, there were 31.6 million online sales out of a total of 302.2 million sales, or 10.5 percent for the first half of 2006.

It looks like sales growth isn’t quite keeping pace with last year’s growth rate, but it’s still a safe bet that downloads will be the dominant revenue source for the music industry by the end of the decade. It’s also worth noting that download revenues are probably much higher margin than physical CD sales, so even if industry revenues remain flat, industry profits are likely to rise significantly as more and more users shift to online downloading.

  • eric

    This is depressing news for those who value sound quality. Compressed files such as MP3s or iTunes take the guts, the richness, and the subtlety out of music. We might as well go back to compact cassettes.

    This was recently made very clear to me after downloading MP3 versions of several songs from a new indie label, and after I bought the album on CD — Woah! what a difference! The step forward in sales of downloads is a step backward in the reproduction of music.

    There are a few digital download retailers who offer music in WAV or FLAC formats (i.e.lossless, full resolution), but not many.

  • http://www.techliberation.com/ Tim Lee

    Eric, any suggestions on better options? I have to admit I’m not enough of an audiophile to notice the difference, although maybe that’s because my audio equipment sucks.

    Does higher-bitrate MP3 help, or do you think that only lossless formats are sufficient? Perhaps we should be lobbying eMusic to offer their song catalog in lossless formats?

  • eric

    This is depressing news for those who value sound quality. Compressed files such as MP3s or iTunes take the guts, the richness, and the subtlety out of music. We might as well go back to compact cassettes.

    This was recently made very clear to me after downloading MP3 versions of several songs from a new indie label, and after I bought the album on CD — Woah! what a difference! The step forward in sales of downloads is a step backward in the reproduction of music.

    There are a few digital download retailers who offer music in WAV or FLAC formats (i.e.lossless, full resolution), but not many.

  • http://www.techliberation.com/ Tim Lee

    Eric, any suggestions on better options? I have to admit I’m not enough of an audiophile to notice the difference, although maybe that’s because my audio equipment sucks.

    Does higher-bitrate MP3 help, or do you think that only lossless formats are sufficient? Perhaps we should be lobbying eMusic to offer their song catalog in lossless formats?

  • eric

    Well, Tim, the market decides, for better or worse. If people continue to increase consumption of lossy formats, it will appear to the powers that be that sound quality doesn’t matter much. Which, to most people, it probably doesn’t.

    It was reported that Naxos is going to offer their classical music catalog for high quality (CD bitrate) download. eMusic would be an obvious candidate to try offering a higher quality format, say WAV. (They offer albums from the Concord Jazz label, which usually have very high sound quality on CD.) What will convince them there might be demand for it?

    320kbps MP3s can capture more of music’s subtle characteristics, but there is a significant minority of listeners for whom that is not sufficient — not for any music that we really care about. I continue to purchase CDs and have never really contemplated buying downloads.

  • eric

    Well, Tim, the market decides, for better or worse. If people continue to increase consumption of lossy formats, it will appear to the powers that be that sound quality doesn’t matter much. Which, to most people, it probably doesn’t.

    It was reported that Naxos is going to offer their classical music catalog for high quality (CD bitrate) download. eMusic would be an obvious candidate to try offering a higher quality format, say WAV. (They offer albums from the Concord Jazz label, which usually have very high sound quality on CD.) What will convince them there might be demand for it?

    320kbps MP3s can capture more of music’s subtle characteristics, but there is a significant minority of listeners for whom that is not sufficient — not for any music that we really care about. I continue to purchase CDs and have never really contemplated buying downloads.

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