RFID Everywhere? Think again.

Many otherwise nice people are dizzy about RFID, which, they think, will see worldwide pervasiveness in the all-too-near future. Think again.

In a unique essay about the real world, Larry Shutzberg of Rock-Tenn Co. (consumer packaging, promotional displays, and recycled paperboard) notes that the costs of RFID include “tags, readers, printers, middleware, infrastructure, consulting, R & D, system changes, implementation, training, change management, and service provider fees.”

So just settle down, people: ubiquitous RFID will only follow ubiquitous funds to put it there, which is quite a long way off.

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