Brian Cooley on Spam Non-Crisis

by on September 15, 2004 · 4 comments

Brian Cooley of ZD Net had a very entertaining essay on Spam yesterday that is must-reading. I agree with every word of it and absolutely love the line about the grandmas on AOL and people in John Mellencamp videos. Click here (and scroll down a bit).

  • klist

    As far as “we’re pissed about spam because we think of our in-boxes as
    personal space.”, I think Brian Cooley should be more specific. Working in a
    IT/engineering department, I see a lot of red-tape and politicking playing such
    a detrimental role that solving the problem of SPAM in my inbox is not worth my
    while.

    I do agree however with Mister Cooley’s statements that “Corporations can’t
    deal with the spam flood.” and ” Spam is costing corporations a fortune to
    manage.” are fallacies: the availability of knowledge as well as software on the
    Internet makes the implementation of a solution to such problem relatively
    simple.

    The problem is that initiative that affects a corporation at a large scale
    needs support from above. Support comes from understanding every aspect of the
    problem and the solution. Driven by a “not knowing is a sign of weakness”
    mantra, large corporations are plagued with C-Level people and decision makers alike
    that are unwilling to educate themselves.

    They are yet to show the resolve inherent to their position and swat that gnat once and for all.

  • klist

    As far as “we’re pissed about spam because we think of our in-boxes as
    personal space.”, I think Brian Cooley should be more specific. Working in a
    IT/engineering department, I see a lot of red-tape and politicking playing such
    a detrimental role that solving the problem of SPAM in my inbox is not worth my
    while.

    I do agree however with Mister Cooley’s statements that “Corporations can’t
    deal with the spam flood.” and ” Spam is costing corporations a fortune to
    manage.” are fallacies: the availability of knowledge as well as software on the
    Internet makes the implementation of a solution to such problem relatively
    simple.

    The problem is that initiative that affects a corporation at a large scale
    needs support from above. Support comes from understanding every aspect of the
    problem and the solution. Driven by a “not knowing is a sign of weakness”
    mantra, large corporations are plagued with C-Level people and decision makers alike
    that are unwilling to educate themselves.

    They are yet to show the resolve inherent to their position and swat that gnat once and for all.

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